Is Now a Good Time to Buy Booking Holdings Stock?

Source Motley_fool

Key Points

  • Booking Holdings saw its revenue increase 8% year over year in the second quarter.

  • It's aggressively buying back shares, and that has improved its per-share earnings.

  • 10 stocks we like better than Booking Holdings ›

The economic seas may be choppy at the moment, but that shouldn't stop investors from considering the travel giant Booking Holdings (NASDAQ: BKNG) for their portfolios. The company has made a strong case for itself through durability and capital discipline over the past few years.

Booking is facing headwinds, particularly as travel is affected by geopolitical challenges, rising competition, and inflationary pressures. Yet, there are plenty of reasons for optimism. Booking's second-quarter earnings were largely positive; the company beat estimates on revenue and reported a 15% increase in adjusted earnings per share year over year.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) margin rose to 36% despite turbulence in travel due to the conflict in the Middle East. Booking showed investors that it is a resilient business capable of continued growth through genuinely tough times.

The shadow of an airplane is seen crossing over a beautiful beach.

Image source: Getty Images.

Booking also had $3.6 billion in free cash flow in this latest quarter. The company has been continuously buying back shares, and management raised its cost-savings target. Booking Holdings is demonstrating to investors that it is an efficiently run business.

As far as the stock's valuation is concerned, Booking isn't inexpensive, but it is fairly priced. Both of the trailing and forward P/E ratios sit in the low 20s, while Booking's PEG ratio is slightly below 1. These indicate that its valuation is quite reasonable.

Booking's stock is relatively flat this year and has a dividend yield of approximately 0.8%. The dividend itself isn't anything to write home about, but the $0.42 quarterly cash payout has increased consistently over the past few years. Booking Holdings has built an operationally strong business that long-term investors shouldn't ignore.

Should you buy stock in Booking Holdings right now?

Before you buy stock in Booking Holdings, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Booking Holdings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,461!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,307,633!*

Now, it’s worth noting Stock Advisor’s total average return is 973% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 26, 2026.

Catie Hogan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Booking Holdings. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Analysis Today: Gold Rebounds After 1.91% Drop as Yields Ease. Is $4,449 Next? Gold fell about 1.91% on August 18 before producing a strong bullish reaction from the 1-hour demand zone in early August 19 trading. RSI is recovering from oversold conditions, but Supertrend remains bearish as traders await the Fed minutes.
Author  Naoufal Seddik
Aug 19, Wed
Gold fell about 1.91% on August 18 before producing a strong bullish reaction from the 1-hour demand zone in early August 19 trading. RSI is recovering from oversold conditions, but Supertrend remains bearish as traders await the Fed minutes.
placeholder
Gold Price Analysis Today: Gold Gains 0.94% as Markets Expect Fed to Hold Rates, Can $4,449 Resistance Break? Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
Author  Naoufal Seddik
Aug 18, Tue
Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
placeholder
Gold Price Analysis Today: Gold Drops 1.32% Despite Lower Fed Rate-Hike Bets, Can $4,313 Support Hold? Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
Author  Naoufal Seddik
Aug 14, Fri
Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
placeholder
XAUUSD Gold Analysis: Gold Holds Above $4,350 Ahead of US Inflation Data Is $4,500 Next? Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
Author  Naoufal Seddik
Aug 12, Wed
Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
placeholder
Intel Price Forecast: Nvidia Picked Xeon 6, Invested $5B, Yet Analysts Still Trail INTCIntel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
Author  TradingKey
Jul 02, Thu
Intel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
goTop
quote