Is SoFi Stock a Buy in October 2026?

Source The Motley Fool

Key Points

  • SoFi’s stock was cut in half over the past year.

  • But after that pullback, it looks like an attractive growth stock again.

  • 10 stocks we like better than SoFi Technologies ›

SoFi's (NASDAQ: SOFI) stock closed at a record high of $32.21 on Nov. 12, 2025. That marked a 133% gain over its previous 12 months. But today, the high-growth fintech stock trades at about $15. Let's see why it was cut in half, and why it might be worth nibbling on this month.

How fast is SoFi growing?

SoFi, founded as Social Finance in 2011, originally provided student loans. But over the years, it expanded into a "one-stop shop" for personal loans, auto loans, mortgages, credit cards, insurance plans, estate planning services, and stock and crypto trading services.

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A person drinks coffee while using a laptop computer.

Image source: Getty Images.

SoFi acquired the digital payment processing company Galileo in 2020 and launched its own digital bank after receiving a U.S. bank charter in 2022. As a digitally native platform, SoFi attracted millions of younger Millennial and Gen Z customers.

At the end of 2021, SoFi had 2.5 million members and 1.9 million products in use. But by the end of the second quarter of 2026, it hosted 15.8 million members, marking 35% growth from a year earlier. Its products in use soared 42% year over year to 24.4 million. Galileo, which operates separately from SoFi's core business, hosts 135 million accounts.

For the full year, SoFi expects its adjusted revenue to grow 32%-35% as its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin expands about four to five percentage points to 33%-34%. From 2025 to 2028, analysts expect its revenue and adjusted EBITDA to grow at CAGRs of 27% and 37%, respectively.

Why could SoFi's stock be worth buying today?

With an enterprise value of $17.2 billion, SoFi trades at just 11 times this year's adjusted EBITDA. Two issues are compressing its valuations.

First, the Fed's interest rate hike in September -- its first in three years -- could throttle its lending activity and increase the risk of credit defaults. Second, SoFi is still often valued like a slower-growth conventional bank instead of a higher-growth fintech stock. But at the same time, rising rates are driving investors away from higher-growth stocks.

So when SoFi's enterprise value peaked at $37.9 billion (36 times its 2025 adjusted EBITDA) last November, it became an easy target for the bears. But as long as rising rates don't trigger a recession or credit crunch, they should support SoFi's near-term net interest income.

SoFi looks like an attractive investment at these levels because many investors are overlooking its core strengths. As long as SoFi continues to gain new members and expand its ecosystem, it could command a higher valuation once the macro environment stabilizes.

Should you buy stock in SoFi Technologies right now?

Before you buy stock in SoFi Technologies, consider this:

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*Stock Advisor returns as of October 8, 2026.

Leo Sun has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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