Nike's Earnings Are a Disaster. Run -- Don't Walk -- Away From This Stock.

Source The Motley Fool

Key Points

  • Nike posted a revenue decline in fiscal Q1 2027, and told investors that its top-line shrinkage will accelerate throughout the fiscal year.

  • Sales in China tumbled by 26%, and even growth in developing regions has stalled.

  • Nike had a 85.7% dividend payout ratio in the quarter, and that ratio could get closer to 90% by the end of its fiscal year if sales and profits continue to drop.

  • 10 stocks we like better than Nike ›

Nike (NYSE: NKE) was once viewed as a blue chip dividend stock, but it's a tremendous case study on how relatively "safe" stocks can become riskier than growth stocks. The stock has fallen roughly 80% over the past five years, and its latest earnings report didn't paint a pleasant picture for the future.

Declining revenue, a weakening presence in China, and a narrow margin for the dividend were some of the concerns that came out of Nike's fiscal 2027 first quarter. Here's what investors should know.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

shopping for nike sneakers

Image source: Getty Images

The growth story is nonexistent

The main headline figure was a 4% year-over-year revenue decline, but this may end up being the best quarter of Nike's fiscal 2027. Guidance for the full year implies a year-over-year revenue decline in the high single-digit percentages.

There truly was no bright spot in Nike's report, especially when mapping out its sales results across its various regions. In North America, the company's largest segment, revenue was only up by 2%. Revenue from China, once viewed as a compelling growth opportunity, sank by 26%.

Revenue also declined in the Asia Pacific & Latin America market. That's a major detail since many corporations look to countries in those regions to bolster growth after their North American markets mature. The fact that even these parts of the world didn't produce high growth rates for Nike means that there are no currently promising markets where it can expand in a way that would compensate for its lackluster performances in North America and Europe.

The dividend may be at stake

The stock's multiyear slump has resulted in a dividend yield approaching 5% -- a level that would have been unthinkable just a few years ago. Management has hiked the dividend for 24 consecutive years. However, the forecast for more revenue declines in fiscal 2027 could put the payout in danger, especially if sales continue to slide in subsequent years.

The dividend isn't in danger right now thanks to Nike's $8.4 billion cash position. However, Nike reported $712 million in net income during its fiscal 2027 first quarter. It also distributed $610 million to shareholders through dividends that quarter and did not initiate stock buybacks. So for the quarter, Nike had an 85.7% dividend payout ratio, which is dangerously high.

Nike is resorting to layoffs to cut costs, which doesn't imply the reemergence of a growth narrative. Furthermore, with Nike allocating most of its net income toward shareholders, it doesn't have much capital left to reinvest into the business.

Revenue declines are projected to get worse, and if net income also drops, the dividend payout ratio can get very close to 90% by the end of Nike's fiscal 2027. That would raise further concerns about the dividend's sustainability at current levels. If Nike announces a dividend cut by the end of the decade, which seems very possible, investors will rush for the exits.

Should you buy stock in Nike right now?

Before you buy stock in Nike, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $361,650!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,437,517!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 4, 2026.

Marc Guberti has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
October hike odds climb toward 60% as Goldman and BofA both flip — what Warsh's "dose of accommodation" really changedRate futures now price roughly 55% to 62% for a 25bp hike at the October 27-28 FOMC, up from about 30% before Chair Warsh's post-meeting framing that the Fed is merely "removing some accommodation." Goldman Sachs has added an October hike to its forecast and Bank of America now sees moves in both October and December. Here is the repricing, the language behind it, and the two data points that decide it.
Author  Irene Q.
Sep 23, Wed
Rate futures now price roughly 55% to 62% for a 25bp hike at the October 27-28 FOMC, up from about 30% before Chair Warsh's post-meeting framing that the Fed is merely "removing some accommodation." Goldman Sachs has added an October hike to its forecast and Bank of America now sees moves in both October and December. Here is the repricing, the language behind it, and the two data points that decide it.
placeholder
【Daily Brief】30-year Treasury tops 5.59%, S&P 500 slips to 7,670 and gold holds $4,180 — PCE lands tonightThe 30-year Treasury yield closed at 5.59%, its highest since June 2002, and the Dow fell 131.59 points to 51,349.92. US consumer confidence dropped to 81.9, a 12-year low, and JOLTS job openings fell to 7.1 million. August PCE and Q3 GDP both land at 8:30am ET tonight.
Author  Suzie
Sep 30, Wed
The 30-year Treasury yield closed at 5.59%, its highest since June 2002, and the Dow fell 131.59 points to 51,349.92. US consumer confidence dropped to 81.9, a 12-year low, and JOLTS job openings fell to 7.1 million. August PCE and Q3 GDP both land at 8:30am ET tonight.
placeholder
Gold falls to near $4,150 as higher Treasury yields, oil prices outweigh softer PCE inflationGold price (XAU/USD) tumbles to near $4,150 during the early Asian session on Thursday, pressured by elevated US Treasury bond yields. Traders await the US September employment data for fresh impetus, which will be released later on Friday. 
Author  FXStreet
Oct 01, Thu
Gold price (XAU/USD) tumbles to near $4,150 during the early Asian session on Thursday, pressured by elevated US Treasury bond yields. Traders await the US September employment data for fresh impetus, which will be released later on Friday. 
placeholder
WTI Price Forecast: Dips to $91.50 as Middle East jitters limit lossesWest Texas Intermediate (WTI) – the benchmark US Crude Oil price – attracts some sellers during the Asian session on Friday, snapping a two-day winning streak and stalling the previous day's recovery from the vicinity of a nearly four-week low.
Author  FXStreet
Oct 02, Fri
West Texas Intermediate (WTI) – the benchmark US Crude Oil price – attracts some sellers during the Asian session on Friday, snapping a two-day winning streak and stalling the previous day's recovery from the vicinity of a nearly four-week low.
placeholder
Euro softens below 1.1250 on France’s fiscal riskThe EUR/USD pair loses momentum to around 1.1245 during the early Asian session on Monday. The Euro (EUR) weakens against the US Dollar (USD) amid fears over France's shaky fiscal trajectory. The US ISM Services Purchasing Managers Index (PMI) report is due later on Monday. 
Author  FXStreet
6 hours ago
The EUR/USD pair loses momentum to around 1.1245 during the early Asian session on Monday. The Euro (EUR) weakens against the US Dollar (USD) amid fears over France's shaky fiscal trajectory. The US ISM Services Purchasing Managers Index (PMI) report is due later on Monday. 
goTop
quote