Multiple media titans are attempting to merge.
Netflix has resisted the urge to splurge.
Shares of Netflix (NASDAQ: NFLX) declined on Monday, as recent developments within the entertainment industry threaten to upend the competitive landscape.
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Back in February, investors largely cheered Netflix's decision to walk away from its proposed acquisition of Warner Bros. Discovery's film studios and HBO Max streaming service after a bidding war threatened to drive the price well above its nearly $83 billion offer.
Co-CEOs Ted Sarandos and Greg Peters argued that WBD's assets were "nice to have at the right price, not a must-have at any price." Netflix, in turn, was credited with being financially disciplined and a careful steward of shareholders' capital.
But after Fox made an aggressive $22 billion bid for Roku earlier this month, investors began to question whether Netflix was being a bit too conservative.
Combining sports and news powerhouse Fox with Roku's leading streaming platform could create a formidable new competitor for Netflix, particularly in the fast-growing ad-supported market.
Despite this intensifying competition, Netflix remains well-positioned within the streaming arena. Unlike many of its rivals, Netflix is not overburdened by debt. Moreover, its robust free cash flow enables it to reward shareowners with stock buybacks even as it invests roughly $20 billion in content production.
Netflix does not need to buy growth. The streaming leader knows what content to produce -- and when. It also has a proven ability to monetize its steadily expanding membership base via occasional price increases and a rapidly growing ad network.
So, rather than sell its stock as it trades near 52-week lows, patient investors may want to consider buying some Netflix shares at a discount.
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Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Netflix, Roku, and Warner Bros. Discovery. The Motley Fool has a disclosure policy.