Prediction: Here's What a $10,000 Investment in Dutch Bros (BROS) Stock Could Be Worth by 2029

Source Motley_fool

Key Points

  • Dutch Bros’ management team believes it can have 2,029 stores open by 2029, up from 1,225 today.

  • Competition from massive industry peers, as well as smaller rivals, will make things difficult for the business.

  • 10 stocks we like better than Dutch Bros ›

Unlike its caffeinated beverages, Dutch Bros (NYSE: BROS) shares haven't energized investors' portfolios. They currently trade 55% off their peak (as of Sept. 24).

However, the business does have notable potential. This is precisely what the thesis rests on. For example, management believes it will have 2,029 stores open by 2029, up from 1,225 locations as of June 30.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

Here's what a $10,000 investment in this coffee stock could be worth by 2029 if it achieves this growth target.

A Dutch Bros coffee shop.

Image source: Getty Images.

Shares currently trade at a price-to-sales ratio of 2.6. If we assume that after four years, this multiple stays constant, then it implies that the stock will rise 66% by 2029 (mimicking store expansion) should it reach its store-opening goal. A starting $10,000 would be worth $16,600.

This assumes that revenue will grow at a compound annual rate of 18% over this period of time. Compared to the 30% yearly clip posted in the prior three years, this would mark a natural slowdown.

Investors must accept the fact that Dutch Bros' long-term success is far from a guarantee, despite how exciting a growth story it has been. The main headwind is how intensely competitive the retail coffee market is. There are massive rivals like Starbucks, McDonald's, and Dunkin', as well as smaller industry peers like 7 Brew Coffee, The Human Bean, and Biggby Coffee.

People have lots of choices. This will make it difficult for Dutch Bros to keep up its expansion.

Should you buy stock in Dutch Bros right now?

Before you buy stock in Dutch Bros, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Dutch Bros wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $386,781!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,379,943!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 25, 2026.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Dutch Bros and Starbucks. The Motley Fool recommends the following options: long January 2028 $320 calls on McDonald's and short January 2028 $340 calls on McDonald's. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
OPEC+ Deepens Production Hikes as Hormuz Bottlenecks Stifle Actual SupplyOPEC+ core members will lift July oil quotas by 188,000 barrels per day, but geopolitical shipping constraints and the UAE’s exit keep actual global crude supplies tight.
Author  Mitrade Team
Jun 08, Mon
OPEC+ core members will lift July oil quotas by 188,000 barrels per day, but geopolitical shipping constraints and the UAE’s exit keep actual global crude supplies tight.
placeholder
XRP Price Prediction for July 2026: Can Buyers Finally Break the Downtrend?XRP (XRP) price trades near $1.05, caught between a year-long downtrend and a sudden burst of buying.July has historically rewarded XRP holders. This year the month arrives with on-chain accumulation
Author  Beincrypto
Jun 30, Tue
XRP (XRP) price trades near $1.05, caught between a year-long downtrend and a sudden burst of buying.July has historically rewarded XRP holders. This year the month arrives with on-chain accumulation
placeholder
XAUUSD Gold Analysis: Gold Holds Above $4,350 Ahead of US Inflation Data Is $4,500 Next? Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
Author  Naoufal Seddik
Aug 12, Wed
Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
placeholder
Gold Price Analysis Today: Gold Drops 1.32% Despite Lower Fed Rate-Hike Bets, Can $4,313 Support Hold? Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
Author  Naoufal Seddik
Aug 14, Fri
Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
placeholder
Gold Price Analysis Today: Gold Gains 0.94% as Markets Expect Fed to Hold Rates, Can $4,449 Resistance Break? Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
Author  Naoufal Seddik
Aug 18, Tue
Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
goTop
quote