Apple's Foldable Phone Has Arrived. Here's Why I Don't Think It'll Send the Stock Soaring

Source Motley_fool

Key Points

  • Apple's new iPhone Duo recently launched, and it isn't cheap.

  • The phone's premium price point could give consumers second thoughts about buying it early.

  • The stock trades at a high valuation, and expectations may be elevated for the Duo.

  • 10 stocks we like better than Apple ›

Apple (NASDAQ:AAPL) recently unveiled its new iPhone Duo, a foldable phone priced at a whopping $1,999 — and that’s the starting price. The phone is priced at a premium for a company already known for premium-priced products.

If sales for the Duo take off, it could prove to be a massive growth catalyst for the business. But here's why I wouldn't hold my breath, and why I think there could be challenges ahead for the tech company.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Two businessmen in suits review a tablet on a rooftop with a city skyline behind them.

Image source: Getty Images.

Why consumer demand may not be that strong for the Duo

The Duo may look enticing to consumers who love Apple products or foldable phones, but I don't think it'll capture a huge subset of the market, at least not right away. There have been many issues with foldable phones in the past, including screen creases after prolonged use, and repair costs can be high.

At such a high price, the Duo may simply be too expensive given the uncertainty and risk. Plus, Apple has been slow in rolling out artificial intelligence (AI) features, and there may also be an incentive for consumers to wait, not only to see that there aren't hardware-related concerns with the new phone, but also to wait for new AI capabilities that may be specific to the Duo.

Consumers would be taking on significant risk at this price point, at a time when economic conditions aren't ideal. And many people have been holding off on upgrading their phones due to rising costs. While I don't doubt there will be some strong initial demand for the Duo from Apple's most devoted customers, I don't think it'll be a game changer for the business -- and that could be bad news for the highly valued stock.

Apple's stock looks wildly overpriced

There's been a fire lit under Apple's stock recently. At the beginning of the year, it looked like it might be a bad year for the stock, as it remained in negative territory until around May. And now, it's up more than 20% year to date, with its market cap at around $5 trillion, making it the most valuable company on U.S. markets outside of Nvidia.

But I'm not sold on the stock at its current valuation, as it trades at 38 times its trailing earnings. That kind of multiple is excessive for a business that typically generates only modest, often single-digit, growth. If the Duo doesn't do well, the stock could give back some of its recent gains.

Apple stock remains a solid investment for the long haul, but investors shouldn't be surprised if it struggles in the short term, as its high valuation could put pressure on the company and weigh down the stock.

Should you buy stock in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $417,413!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,341,294!*

Now, it’s worth noting Stock Advisor’s total average return is 950% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 14, 2026.

David Jagielski, CPA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Nvidia. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Analysis Today: Gold Rebounds After 1.91% Drop as Yields Ease. Is $4,449 Next? Gold fell about 1.91% on August 18 before producing a strong bullish reaction from the 1-hour demand zone in early August 19 trading. RSI is recovering from oversold conditions, but Supertrend remains bearish as traders await the Fed minutes.
Author  Naoufal Seddik
Aug 19, Wed
Gold fell about 1.91% on August 18 before producing a strong bullish reaction from the 1-hour demand zone in early August 19 trading. RSI is recovering from oversold conditions, but Supertrend remains bearish as traders await the Fed minutes.
placeholder
Gold Price Analysis Today: Gold Gains 0.94% as Markets Expect Fed to Hold Rates, Can $4,449 Resistance Break? Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
Author  Naoufal Seddik
Aug 18, Tue
Gold gained 0.94% on August 17, closing near $4,417.30 as softer US data strengthened expectations for unchanged Fed rates in September. Gold remains bullish, with $4,449.730 resistance and $4,310.650 support in focus.
placeholder
Gold Price Analysis Today: Gold Drops 1.32% Despite Lower Fed Rate-Hike Bets, Can $4,313 Support Hold? Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
Author  Naoufal Seddik
Aug 14, Fri
Gold fell 1.32% on August 13 after rising to $4,449.73, then reversing lower and closing near $4,349.918 below the $4,356.46 support. Softer US inflation data reduced Fed rate hike expectations, but selling pressure still dominated the session. Will $4,313 support hold?
placeholder
XAUUSD Gold Analysis: Gold Holds Above $4,350 Ahead of US Inflation Data Is $4,500 Next? Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
Author  Naoufal Seddik
Aug 12, Wed
Gold holds above $4,350 following weak US jobs data. As inflation reports approach and UBS eyes $5,000, can XAUUSD break resistance at $4,435 to rally toward $4,500?
placeholder
Intel Price Forecast: Nvidia Picked Xeon 6, Invested $5B, Yet Analysts Still Trail INTCIntel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
Author  TradingKey
Jul 02, Thu
Intel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
goTop
quote