I've Covered Stocks for 10 Years. This Is the Single Best Way a New Investor Should Start.

Source The Motley Fool

Key Points

  • Investing simply requires opening a fee-free brokerage account.

  • Diversification is key, but not so much that it overwhelms.

  • Dollar-cost averaging can eliminate timing risks.

  • 10 stocks we like better than Robinhood Markets ›

I love investing in stocks. Not only is it intellectually stimulating, but -- huge spoiler here -- you can make a lot of money while doing it. An individual who deposits $10,000 annually into a brokerage account that grows at 10% compounded annually will have close to $13 million 50 years later. I plan to follow a similar path with my savings.

Don't expect overnight success, and keep your time horizon extended out decades. This will allow you to build up wealth steadily over the years. But how should you start? This question may seem hard for individuals, but for anyone with experience, the steps are clear.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

I've covered stocks for 10 years. This is the single best way a new investor should start.

How to invest in stocks the right way

Starting with the absolute basics, any individual can open a brokerage account by linking their bank account and verifying information such as a Social Security number. When choosing a brokerage, there are many options for investors, but the one factor you need to consider above all else is zero-fee stock trading. If you are buying and holding stocks, zero fees on your purchases can add up significantly over the long term. Many brokerages, such as Robinhood and Interactive Brokers, offer this to clients.

When choosing stocks to buy, the process may seem more difficult at first glance than it is in reality. There are tens of thousands of stocks you can buy around the globe, so how do you pick which one you want? When beginning to build a portfolio of individual stocks, I would recommend starting with companies you already know well and think highly of. This may be a technology player, like Apple, or a restaurant you like; it doesn't matter.

If you know the company, it makes it much easier to buy as an entry-level stock. Save the hidden gems for when you have more experience.

Graphic labeled "Compound Interest," with money bag, hourglass, pile of coins, growing plant, and upward arrows.

Image source: Getty Images.

Diversification, but not too much

You have probably heard about how diversification can help as an investor. This is true, up to a point.

Certainly, it is ill-advised to put all of your investments into one stock. That is a very risky portfolio, as it could lose value if your analysis is wrong. However, there is also the downside of having too many stocks in your portfolio as a beginner. This can feel cluttered and overwhelming, and it can bring your returns directly in line with stock market indexes, which can discourage any beginner.

I would recommend that a beginner start with around 10 stocks in a portfolio and aim to increase this number over time. With a time horizon measured in decades, there is no need to try to rush and find a bunch of stocks at once. You can build a durable portfolio by only finding a couple of new stocks each year.

Start small and build over time

If you have never invested in individual stocks but have a lump sum of savings you are looking to put to work, the worst thing you could do is pour everything into a few stocks at once. I think this adds unnecessary risk that can be mitigated by using dollar-cost averaging -- investing the same amounts at regular intervals regardless of market conditions. Savings can also be replenished with fresh income.

Let's say you have $100,000 to invest in individual stocks. To begin, you might want to divide your savings and invest $10,000 each into 10 different stocks for your first purchase. Then, save the rest of your buys over a full year, which will help diversify the timing of your investments. Once you deplete this lump sum, you can regularly dollar-cost average into positions.

Investing in stocks is not difficult, but there are basic mistakes people can make, such as using a high-fee brokerage, having too little or too much diversification, and not dollar-cost averaging, that will hurt their returns.

So what are you waiting for? Open up a brokerage now and start compounding your savings.

Should you buy stock in Robinhood Markets right now?

Before you buy stock in Robinhood Markets, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Robinhood Markets wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $384,839!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,385,657!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 24, 2026.

Brett Schafer has positions in Interactive Brokers Group. The Motley Fool has positions in and recommends Apple and Interactive Brokers Group. The Motley Fool recommends the following options: long January 2027 $43.75 calls on Interactive Brokers Group and short January 2027 $46.25 calls on Interactive Brokers Group. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Dollar holds above 100 near a 3-month high — three Fed speakers and a $69 billion auction land tonightThe dollar index closed at 100.43 on Monday, its highest close since late July, after a weekly gain of about 1% — the best in more than three months — and is holding above the 100.00 handle in Asia. Three Fed officials speak tonight alongside a $69 billion two-year note auction, the first leg of $183 billion of Treasury supply this week.
Author  Suzie
Sep 22, Tue
The dollar index closed at 100.43 on Monday, its highest close since late July, after a weekly gain of about 1% — the best in more than three months — and is holding above the 100.00 handle in Asia. Three Fed officials speak tonight alongside a $69 billion two-year note auction, the first leg of $183 billion of Treasury supply this week.
placeholder
October hike odds climb toward 60% as Goldman and BofA both flip — what Warsh's "dose of accommodation" really changedRate futures now price roughly 55% to 62% for a 25bp hike at the October 27-28 FOMC, up from about 30% before Chair Warsh's post-meeting framing that the Fed is merely "removing some accommodation." Goldman Sachs has added an October hike to its forecast and Bank of America now sees moves in both October and December. Here is the repricing, the language behind it, and the two data points that decide it.
Author  Irene Q.
Sep 23, Wed
Rate futures now price roughly 55% to 62% for a 25bp hike at the October 27-28 FOMC, up from about 30% before Chair Warsh's post-meeting framing that the Fed is merely "removing some accommodation." Goldman Sachs has added an October hike to its forecast and Bank of America now sees moves in both October and December. Here is the repricing, the language behind it, and the two data points that decide it.
placeholder
Memory chips surge, Nasdaq notches a second straight record close — why the Dow fell 185 points anywayMicron gained 5%, SanDisk 6.8%, Seagate 4% and Western Digital 3% as the memory complex led the Nasdaq Composite to a second consecutive record close of 27,244.28. But the Dow fell 185 points as JPMorgan, Wells Fargo and Schwab slid more than 3% each — a split tape that says more about positioning than about the economy.
Author  Irene Q.
Sep 23, Wed
Micron gained 5%, SanDisk 6.8%, Seagate 4% and Western Digital 3% as the memory complex led the Nasdaq Composite to a second consecutive record close of 27,244.28. But the Dow fell 185 points as JPMorgan, Wells Fargo and Schwab slid more than 3% each — a split tape that says more about positioning than about the economy.
placeholder
US input costs rose at the fastest pace in four years — the September flash PMI beat is an inflation story, not a growth storyUS September flash PMIs came in far above expectations, with the composite at 58.4, a five-year high. But the detail that moved markets was input cost inflation at its fastest since October 2022, driven by fuel, transport and supply shortages. Brent is back above $100 and the 10-year Treasury yield has hit its highest since 2007.
Author  Suzie
Sep 24, Thu
US September flash PMIs came in far above expectations, with the composite at 58.4, a five-year high. But the detail that moved markets was input cost inflation at its fastest since October 2022, driven by fuel, transport and supply shortages. Brent is back above $100 and the 10-year Treasury yield has hit its highest since 2007.
placeholder
Gold Price Forecast: Gold Drops Below $4,300, Will It Continue to Fall? As of the European session on September 24, gold prices (XAUUSD) extended their correction, dipping below $4,300 intraday to hit a low of $4,262.45. After previously rebounding close to $
Author  TradingKey
Sep 24, Thu
As of the European session on September 24, gold prices (XAUUSD) extended their correction, dipping below $4,300 intraday to hit a low of $4,262.45. After previously rebounding close to $
goTop
quote