If I Were Starting Over Today, This Is the ETF I’d Buy First

Source The Motley Fool

Key Points

  • It's a smart idea for new investors to use index funds to build a base for their portfolios.

  • The Vanguard S&P 500 ETF can be a great backbone investment before buying any individual stocks.

  • The ETF has rock-bottom fees and a strong record of long-term performance.

  • 10 stocks we like better than Vanguard S&P 500 ETF ›

I'm in my mid-40s and have been actively investing for about 20 years. My portfolio is a mix of low-cost index funds, dividend stocks, growth-focused companies, and more. In all, I own about 50 different investments, with little concentration in any of them.

When I was getting started, I made some common mistakes. In my early 20s, for example, I thought penny stocks were a smart way to make money and bought a few. Even when I started buying solid businesses, I didn't understand concepts like diversification and dollar-cost averaging. I built my knowledge and investment style over time.

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Woman looking at stock chart on mobile phone.

Image source: Getty Images.

To put it mildly, if I were starting over today with the knowledge I have now, I'd do things quite a bit differently. One thing in particular I'd do is to form a backbone to my portfolio before I start buying individual stocks. And there's one ETF I'd use to do it.

The ETF I'd buy first

I won't keep you in suspense. If I were starting today with my current investment knowledge, I'd buy the Vanguard S&P 500 ETF (NYSEMKT: VOO). And it would be the only investment I'd buy, at least until I built up my portfolio for a while.

Here's the reasoning:

  • The Vanguard S&P 500 ETF (or any S&P 500 index fund) gives you exposure to the 500 largest U.S. companies. As Warren Buffett has said, it's a bet on American business.
  • The fees are next to nothing. The Vanguard S&P 500 ETF has a 0.03% expense ratio, which means that your annual investment costs are just $0.30 for every $1,000 you invest.
  • You don't need to care too much about how any single stock is doing, or even how the entire market is doing. The S&P 500 has historically produced total returns of about 10% annually, and buying the entire index incrementally over time has been one of the most reliable ways to create long-term wealth.

A solid backbone

To be sure, there is no such thing as a perfect investment, and the Vanguard S&P 500 ETF isn't an exception. It doesn't provide much international exposure (all of the companies are U.S.-based), and there's significant concentration in the largest companies in the market.

However, buying an ETF like this is a great way to form a backbone to your portfolio, from which you can add other ETFs, stocks, bonds, and more. An investment like this is like buying a diversified investment portfolio in a single transaction, and is a great core position to own and add to for many years to come.

Should you buy stock in Vanguard S&P 500 ETF right now?

Before you buy stock in Vanguard S&P 500 ETF, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vanguard S&P 500 ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $389,154!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,406,303!*

Now, it’s worth noting Stock Advisor’s total average return is 949% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 24, 2026.

Matt Frankel, CFP® has positions in Vanguard S&P 500 ETF. The Motley Fool has positions in and recommends Vanguard S&P 500 ETF. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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