GameStop agrees to pay cash settlements to customers over Facebook privacy breach

GameStop Corp. has agreed to a $4.5 million class-action settlement following accusations that it shared personal customer information without consent. The video game retailer has been battling allegations of violating federal privacy laws through the use of tracking technology on its website since 2023. 

According to the settlement website, customers who made purchases online from GameStop from 2020 to 2025 could be eligible for a small payout or store voucher, as part of the court resolution.

After the news of the settlement broke late Tuesday, GameStop shares closed the day’s trading session at $23.74, a downtick of 2.38% from Monday’s close. The equity has shed 22.51% over the past month, although it is still up 1.37% year-on-year

Lawsuit blames GameStop for unauthorized data sharing with Facebook

According to the court records, the first action against GameStop was filed in 2023. The federal court heard the case brought by plaintiffs Scott Gallie and Alejandro Aldana. They asserted that GameStop had leaked users’ private information to Facebook’s parent firm, Meta Platforms Inc., by use of a tracking feature on its website.

Court documents show that the original complaint was submitted to the US District Court for the Southern District of New York. Aldana and Gallie mentioned GameStop’s use of the Facebook Tracking Pixel, a data-collection feature used for marketing analytics. 

According to the legal filing, this pixel unlawfully shared the identities of online customers and details about their video game purchases to Facebook without the customers’ consent or approval.

The plaintiffs also argued that the shared information violated the Video Privacy Protection Act (VPPA). This US law bans the disclosure of personally identifiable information in relation to video content rentals or purchases.

GameStop agrees to settlement

Per the proposed settlement terms, GameStop will pay a gross settlement amount of $4.5 million. This total will cover cash payments or vouchers to customers, attorney fees, administrative costs, and an incentive award for the class representatives.

Eligible customers can choose to receive a cash payment of up to $5 or a GameStop voucher worth approximately $10. The vouchers can be used on the retailer’s website and will be issued to the account linked to the claimant’s email address.

Those submitting compensation applications must have purchased a video game from GameStop’s official website between August 18, 2020, and April 17, 2025. They must also add a public Facebook profile that displays the same name used at the time of purchase to the filings.

Moreover, the settlement mandates that GameStop suspend the operation of the Facebook Tracking Pixel on any web pages where it could capture the title of video games featuring cut scenes, content considered to fall under VPPA. 

The restriction will stay in effect unless the law is repealed, amended, or declared invalid by a judicial ruling, or until GameStop obtains compliant user consent to share such data.

The settlement also denoted that GameStop denies any wrongdoing or legal violation. Still, it agreed to the terms to avoid stretching the litigation process and the financial burden of keeping the case alive for almost 2 years.

How to file a claim and receive payment

Customers seeking compensation must submit a claim form through the official settlement website, no later than August 15, 2025. Petitioners will be asked to provide their full name, contact information, and evidence of an active Facebook account, preferably a profile screenshot or direct link.

Payments will be issued approximately 45 days later if the settlement receives final approval. Those who choose a cash payment will have the agreed-upon funds distributed to their mentioned accounts through digital transfer services like Zelle, PayPal, or Venmo. 

On the flip side, those who prefer vouchers will be reimbursed through their GameStop account, linked to the submitted email address. The coupon expires one year after issuance, and if any of them do not have an existing account on the online retailer’s platform, they can create one for free to receive the benefits.

The court has scheduled a fairness hearing on September 18, 2025, to assess if the settlement should receive final approval. 

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