Memory costs could make Apple's October product wave pricier than expected

Apple plans to release at least seven new products in October. This will extend the company’s fall hardware boost well past this week’s iPhone launch and into a second launch window dominated by the first touchscreen MacBook.

Apple’s foldable phone, the iPhone Duo, was revealed at the “Surprise and Shine” event on September 9 but won’t ship until next month.

Four Apple devices held back from launch

This year’s Mac lineup already got a big refresh, with the MacBook Neo, an M5 MacBook Air, high-end M5 MacBook Pros, and updated Mac mini and Mac Studio models arriving earlier. Three more Macs are rumored for October.

The first product is a revamped MacBook Pro, carrying touch input and an OLED display, and pitched by some leakers under an “Ultra” name.

The lineup includes an M6 refresh of the 14-inch entry MacBook Pro and an M6 iMac, reportedly getting a faster chip and fresh color choices.

One of the products deliberately held back from the iPhone show, according to Mark Gurman in a post on September 9, was the touchscreen MacBook.

The long-rumored revamp of Apple’s Home hardware was also not mentioned this week, pushing its expected debut until October. The refresh is all about Siri and Apple Intelligence features that Apple is connecting to new hardware.

On the list is an Apple TV 4K running an A19 or A19 Pro chip and a new Siri Remote, a home hub with an integrated touchscreen that leakers are calling HomePad or HomePod Touch, a second generation HomePod mini with upgraded chip and audio tweaks and potentially a redesigned full-size HomePod. Among the devices that have yet to arrive are the home display, HomePod mini and Apple TV, Gurman said in a post.

An OLED iPad mini is coming this fall

An updated iPad mini is expected this fall with an OLED display and A19 Pro or A20 Pro chip.

There’s also a new entry-level iPad with the A18 chip, enough to support Apple Intelligence, in the works, but that one might not arrive until early 2027.

Apple has had three distinct events in the fall of 2020 and has had October shows in five of the past ten years, usually as a Mac overflow from September. Apple’s last standalone October event was in 2023.

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