Robinhood pushes into Canada as it builds global crypto and fintech footprint

Robinhood Markets is accelerating its international expansion with a deeper push into Canada. The addition of Canada to its tally strengthens its international reach, bringing its total number of funded customers worldwide above 1 million. 

The company has recently completed the acquisition of Canadian crypto company WonderFi, which was announced in 2025 and is now completed as part of its broader international rollout strategy.

Robinhood now has access to established regulated crypto trading platforms in Canada and a locally licensed trading operations base.

Robinhood said the acquisition strengthens its ability to offer “trusted, innovative digital asset products” in one of North America’s most regulated crypto markets, while positioning Canada as a key hub for its international growth.

The expansion also means WonderFi’s Bitbuy and Coinsquare will join the Robinhood ecosystem, and Canadian clients will be asked to download the company’s trading application. 

Johann Kerbrat, SVP, General Manager of Robinhood, remarked, “WonderFi has extensive experience operating regulated crypto platforms that serve beginner and advanced crypto users alike, making it an ideal partner to accelerate Robinhood’s mission in Canada.” 

Robinhood acquired WonderFi for about $250 million

In May last year, Robinhood first announced its intent to acquire WonderFi for about $250 million. The companies had agreed to an all-cash transaction under which Robinhood would acquire all of WonderFi’s outstanding common shares at $0.36 per share. Back then, WonderFi recognized that the buyout would serve as Robinhood’s launchpad into the Canadian market.

With the acquisition now finalized, Robinhood says the deal will help it bring reliable, innovative crypto services to Canadians while advancing its global growth ambitions. Vlad Tenev, CEO of Robinhood, noted, “We’ve closed our acquisition of WonderFi, marking our entry into Canada through one of the most well-respected crypto platforms in the country. With 1 million internationally funded customers, Robinhood’s mission is going global.”

Additionally, it asserted that it would preserve WonderFi’s already-established relationships. WonderFi staff will also join a Canadian team that already includes over 240 Robinhood employees. 

Earlier in 2024, Robinhood established its Canadian headquarters in Toronto to strengthen its engineering operations and access Canada’s rich pool of tech talent. Its latest acquisition thus strongly supports its vision of developing a seamless global financial ecosystem. 

Robinhood just introduced agentic trading

Meanwhile, Robinhood has become open to customers using autonomous AI agents to actively manage investment portfolios and execute retail transactions.

The company rolled out Agentic Trading alongside its Agentic Credit Card, allowing AI systems to perform financial transactions on behalf of account holders.

It said customers can open a dedicated trading account alongside their main account and authorize AI agents to trade. “Our mission has always been to democratize finance for all, and now, that mission extends to AI agents,” said Vlad Tenev, CEO of Robinhood. 

The feature is currently limited to equities trading, though the firm plans to extend it to derivatives, crypto, and prediction markets. Nevertheless, concerns have been raised about agentic trading. Deloitte’s April survey highlights a massive gap in corporate AI oversight, finding that a mere 21% of IT executives trust their current agentic AI governance models. 

Robinhood’s executives, however, emphasized that adequate protections are in place, including the ability to cap spending and approve each purchase manually. 

Overall, fintech players are working to transform AI agents into tools capable of executing real-world financial actions. In 2025, Visa released a platform for delegating online shopping to AI assistants.

Crypto exchange Gemini also launched Agentic Trading through its Model Context Protocol (MCP). Its new MCP-based Agentic Trading system integrates the exchange’s full API, allowing AI models to operate across all trading functions. The system relies on modular Trading Skills, allowing AI agents to trigger pre-built functions for different actions. 

Gemini believes agentic trading introduces a new paradigm in which AI handles execution and discipline while users set strategy. 

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