Rivian’s R2 could broaden its market and boost its margins.
Its stock could easily double if it’s revalued as a high-growth EV maker again.
Rivian (NASDAQ: RIVN) launched its R2 SUV in the U.S. on June 9. The premium EV maker expects the new vehicle, which costs less than its R1T pickup and R1S SUV, to expand its addressable market and widen its moat against Tesla (NASDAQ: TSLA). But how many R2 SUVs does Rivian need to sell to double its stock price over the next 12 months?
Image source: Getty Images.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
In 2025, Rivian's vehicle deliveries declined 18% to 42,247 units as it struggled with macro, supply chain, and competitive headwinds. But in 2026, it expects its deliveries to soar to 65,000-67,000 vehicles as it overcomes those challenges and ramps up its R2 deliveries.
It expects the R2 to account for 20,000-25,000 of those vehicles. A higher mix of R2 SUVs relative to the R1 would also boost its gross margins, since they cost less to manufacture.
If it hits that target, analysts expect Rivian's revenue to surge 38% to $7.5 billion in 2026. That's an impressive growth rate for a stock that trades at just three times this year's sales. Considering that Tesla trades at 12 times this year's sales, it's certainly possible for Rivian's stock -- which has dropped nearly 80% from its IPO price -- to double if its R2 sales soar.
Before you buy stock in Rivian Automotive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Rivian Automotive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $411,427!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,335,252!*
Now, it’s worth noting Stock Advisor’s total average return is 965% — a market-crushing outperformance compared to 215% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of August 11, 2026.
Leo Sun has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Tesla. The Motley Fool has a disclosure policy.