Lovesac (LOVE) Q1 2026 Earnings Call Transcript

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DATE

• Thursday, June 12, 2025, at 8:30 a.m. EDT

CALL PARTICIPANTS

• Chief Executive Officer — Shawn Nelson
• President — Mary Fox
• Chief Financial Officer — Keith Siegner

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TAKEAWAYS

• Total Net Sales: $138.4 million for Q1 FY2026, up 4.3%, indicating share gains in a category management said declined 5% year-over-year.
• Omnichannel Comparable Net Sales: Increased 2.8% in Q1 FY2026, with additional growth attributed to new and non-comparative touchpoints.
• Showroom Net Sales: Rose 18.2% to $96.5 million in Q1 FY2026, supported by 21 net new showrooms and higher quote conversion.
• Internet Net Sales: Dropped 8.9% to $33.3 million in Q1 FY2026, as the company leaned into showrooms at the expense of online sales for strategic reasons.
• Other Net Sales: Fell 40.5% to $8.6 million in Q1 FY2026, primarily because the company "chose not to engage in any barter transactions during the current period."
• Sactionals Net Sales: Increased 6.4% in Q1 FY2026, while sack net sales climbed 4.5%; other category sales decreased by 17.1%.
• Gross Margin: Declined 60 basis points to 53.7% in Q1 FY2026, due to "a decrease of 230 basis points in product margin driven by higher promotional discounting," offset by lower transportation and warehousing costs.
• SG&A as % of Net Sales: Improved to 48.5%, down from 51.6% in the prior year period, on lower professional fees, credit card fees, and computer expenses, partly offset by higher payroll and rent.
• Operating Loss: Operating loss was $15 million compared to $17.9 million in the first quarter of last year.
• Net Loss: Net loss was $10.8 million, or negative $0.73 per share, compared to $13 million, or negative $0.83 per share, in the prior year period.
• Adjusted EBITDA (Loss): Adjusted EBITDA loss was $8.4 million as compared to $10.3 million in the prior year period.
• Cash and Liquidity: $26.9 million in cash and equivalents plus $36 million of committed availability as of Q1 FY2026, with no borrowings on the credit facility.
• Inventory Position: "somewhat higher than necessary" to build ahead of tariff uncertainty, with plans to reduce excess inventory in the next quarter.
• Share Repurchases: 306,000 shares repurchased at an average price of $19.57 during Q1 FY2026, totaling $6 million; $14.1 million remains under the authorization.
• Customer Acquisition Engine: Drove 5 billion earned impressions in Q1 FY2026 and a "600% increase in engagements" from their Recline of Civilization campaign.
• Repeat Purchases: Increased by over 20% year over year in Q1 FY2026; more than 40% more customers accessed their accounts.
• EverCouch: Officially launched May 7 online and in 27 showrooms; feedback described as "very positive," with plans to expand to about 100 showrooms later in the summer.
• Best Buy Partnership: Ending, with a projected nonrecurring $2 million Q2 FY2026 charge; focus will shift to optimizing showrooms and expanding the Costco partnership, including a planned 15% increase in Costco roadshows over last year.
• Tariff Mitigation: Four key levers include vendor concessions, shifting production out of China (targeting about 13% for the year with a lower exit rate), selective price increases, and cost efficiencies.
• Full-Year Guidance: Net sales of $700 million-$750 million for FY2026; adjusted EBITDA of $48 million-$60 million; gross margin ~59% (guidance); net income of $13 million-$22 million; diluted EPS of $0.80-$1.36 with 16.3 million shares.
• Q2 Guidance: Net sales of $157 million-$166 million for Q2 FY2026; adjusted EBITDA loss of $2 million-$7 million; gross margin of 55%-56%; SG&A at 47% of net sales; net loss of $8 million-$12 million; basic loss per share of $0.58-$0.83 with 14.6 million weighted shares.

SUMMARY

Lovesac (NASDAQ:LOVE) reported topline growth and improved operating metrics in Q1 FY2026 amid challenging category conditions, highlighting its ability to gain share as competitors face declining sales. Management delivered strategic clarity on showroom-led growth, digital engagement, and the innovation roadmap led by the EverCouch launch, which broadens the addressable market and leverages physical and digital retail investments. The company outlined substantial progress on tariff mitigation, inventory management, and cost containment. Management's commentary underscored a focus on execution over macro uncertainty, with multiple pathways to guidance achievement not dependent on outsized success from any single product launch.

• Chief Executive Officer Nelson emphasized that "adjusted EBITDA, net loss, and net loss per common share all improved by double-digit percentages year over year," and called the Reclining Seat launch a "huge success."
• President Fox said, "The campaign generated 5 billion earned impressions, and over 600% increase engagements across all digital channels and almost 700 PR articles."
• Chief Financial Officer Siegner stated, "we can achieve the full-year guidance with the core products basically being flat," and described multiple mitigation levers for tariff risk.
• The company reiterated plans to "allocate excess capital opportunistically," highlighted by significant share repurchases.
• Initial EverCouch sales exceeded "internal goals" despite limited distribution, with additional marketing investment and showroom expansion planned in the coming months.
• Supply chain diversification was described as "mostly done that in real time now," with management expressing confidence in a path to essentially manufacture nothing in China.
• The launch of the “loved by Lovesac” resale platform in Texas was described as a key step toward building circularity and enabling future trade-in service rollouts.

INDUSTRY GLOSSARY

• Omnichannel Comparable Net Sales: Sales growth measured across both physical and digital channels, including all comparable retail locations and platforms for year-over-year comparison.
• Sactionals: Lovesac’s modular furniture system, combining seats and sides to create customizable couches and sectionals.
• Stealth Tech: Embedded technology platform in select Lovesac products, integrating audio and connectivity features discreetly into furniture.
• Roadshow: Temporary retail setups, such as pop-up shops or display events, used to reach new customers—here, specifically in Costco locations.
• EverCouch: Lovesac's new product platform focused on fixed sofas, loveseats, and armchairs, distinct from modular Sactionals.

Full Conference Call Transcript

Operator: Greetings. Welcome to The Lovesac Company's first quarter fiscal 2026 earnings conference call. At this time, all participants will be in listen-only mode. A question-and-answer session will follow the formal presentation. If anyone today should require operator assistance, please press 0 from your telephone keypad. Please note this conference is being recorded. At this time, I'll turn the conference over to Caitlin Churchill, Investor Relations for The Lovesac Company. Caitlin, you may begin.

Caitlin Churchill: Thank you. Good morning, everyone. With me on the call is Shawn Nelson, Chief Executive Officer, Mary Fox, President, and Keith Siegner, Chief Financial Officer. Before we get started, I would like to remind you that some of the information discussed will include forward-looking statements regarding future events and our future financial performance. These include statements about our future expectations, financial, and our plans and prospects. Actual results may differ materially from those set in such statements. For a discussion of these risks and uncertainties, you should review the company's filings with the SEC, which includes today's press release. You should not rely on our forward-looking statements as predictions of future events.

All forward-looking statements that we make on this call are based on assumptions and beliefs as of today, and we undertake no obligation to update them except as required by applicable law. Our discussion today will include non-GAAP financial measures, including EBITDA and adjusted EBITDA. These non-GAAP measures should be considered in addition to and not a substitute for or in isolation from our GAAP results. A reconciliation of the most directly comparable GAAP financial measure to such non-GAAP financial measure has been provided as supplemental financial information in our press release. Now I'd like to turn the call over to Shawn Nelson, Chief Executive Officer of The Lovesac Company. Shawn?

Shawn Nelson: Good morning, everyone, and thank you for joining us. I'll start by sharing a high-level overview of our first quarter results, provide an update on our design for life product platforms, and touch on our views for the remainder of the year before passing the discussion over to Mary Fox, our President. Mary will discuss our tailored customer acquisition engines and key growth enablers. Finally, Keith Siegner, our CFO, will review our financial results and provide more detail on our Q2 and FY2026 outlook. Turning to our first quarter, overall, we are pleased to have delivered results in line with our expectations and consistent with our plan to capitalize on secular initiatives and return to growth.

For the first quarter, total net sales were $138.4 million, reflecting a year-over-year increase of 4.3%. These results reflect market share gains despite the ongoing headwinds facing this category, which we estimate declined 5% for the comparable period. Total omnichannel comparable net sales increased 2.8% for the quarter with additional growth coming from new and non-comp touchpoint contributions. Notably, our results reflect not only top-line growth but also SG&A leverage, as we've begun to reap the benefits of previous investments aimed to bolster core capabilities and accelerate our pace of product innovation. As a result, adjusted EBITDA, net loss, and net loss per common share all improved by double-digit percentages year over year.

Our balance sheet also remains very healthy with inventory levels and net cash providing substantial flexibility to weather tariff distractions, accelerate growth, and enhance returns on capital. Now for the exciting part, innovation on our design for life product platforms. With a full quarter of a reclining seat in market, we can say that it has been a huge success. Backed by the launch of the Recline of Civilization marketing campaign mid-quarter, we've seen increases in new customer attachment coupled with healthy units per transaction, all while maintaining the strong repeat customer purchases we spoke of last quarter.

Our customers love the recliner and see it as a tremendous value compared to competitor offerings, giving us optimism for continued meaningful contributions for many years to come. The EverCouch, our new product platform in over a decade, this elegant and sophisticated entry into the armchair, loveseat, and sofa category effectively doubles Lovesac's total addressable market. EverCouch is a true, designed-for-life product platform, constructed to the highest standards out of the best materials. We believe that it is the best couch on the market, period. EverCouch provides a solution for customers whose needs differ from those of a Sactional customer, deemphasizing modularity but with more of a focus on style, comfort, maintainability, and ease of use.

It has a lower price point as a result of this engineering. EverCouch is beautiful with washable covers, exchangeable arm styles, rapid shipping capabilities, and easy assembly with no tools, of course. Even better is that it leverages Lovesac's established brand equity in couches and comfort seating. Well, after a six-week test and learn campaign in suburban Boston, we officially launched EverCouch on lovesac.com and in 27 showrooms on May 7. Initial feedback has been very positive, and our showroom team members are excited. We have not yet turned on the marketing engine since we are refining the sales training based on our learnings.

Shawn Nelson: As well as building inventories to support a broader sales push. But it is selling, and we are proud of this new invention from Lovesac. Marketing, expansion into additional showrooms, and potentially select use of partner channels are all in the works to bolster awareness and appreciation for this exciting new platform from Lovesac. While we tend to focus on the larger product launches, rest assured, we expect to have incremental enhancements to existing products on an ongoing basis as well. For example, as we reach the anniversary of the launch of our wildly successful pillow sack chair in May, we added new wood frame colors, including a darker brown and a gorgeous black.

These additions came out of consumer insights and data collected from our current and potential customers. It's a perfect example of how we let research and data inform our innovation to increase our hit rate for success. There is plenty more to come along these lines this year and ongoing. Last but not least, making excellent progress on our additional product platforms planned for launch over the coming years, including new rooms of the house beginning in fiscal 2027, which is calendar 2026, by the way. Expansion of our addressable markets and expansion of our brand, this should deepen the relationship that we have with our customers and drive expansion of our business and value creation.

We're not quite ready to share all the details yet, but stay tuned. Trust me. We are working on some really exciting stuff. We get a lot of questions about the consumer, including monthly or even weekly trends to try to glean some insight into a fundamental change in trend. It's only been two months since our last earnings call, and, honestly, it's too early to make a clear call on any trend change from the data that we're seeing today. The category got a little better in March, weakened a little in April, and the quarter ended right up in line with the average trend since the fall, which is down mid-single digits.

That remains our baseline planning for now, but we'll update you when things become more clear. What I can say is that we remain focused on what we can control. Just like I said earlier, we aim to leverage our secular growth initiatives to drive growth here at Lovesac. We grew in the fiscal first quarter, and as Keith will detail later, we forecast growth for the fiscal second quarter and for the full year even without the category supporting us. As for tariffs, we are actively working to mitigate the potential impact, and we believe we can leverage all of the available tools at our disposal to manage that impact. Mary will provide more details momentarily.

But given our unique model with high product margins, geographic redundancy, and strong vendor relationships, we believe we can cover the impact within our existing full-year guidance barring any new wildcard scenarios, of course. In summary, we are committed to delivering on our objectives, leveraging Lovesac's innovative product offerings, strong customer relationships, and operational excellence to grow irrespective of the category in the near term while maintaining clarity around long-term thinking and value creation. But let me be clear. We believe that when the replacement cycle for comfort seating ramps up and housing turnover reaccelerates, we will be ready to capitalize on it immediately. We are thrilled to have our new Chief Marketing Officer, Heidi Cooley, now on board.

Heidi is already working closely with our teams developing plans to support our ambition to be the most loved home brand in America by 2030 while driving profitable sales growth simultaneously. We look forward to sharing more in the future. Finally, I must thank our entire Lovesac family for their adaptability, their creativity, and commitment to this mission. Launching new product platforms requires extra effort from every single team member, from our touchpoints to HQ, and that's in addition to navigating tariff uncertainty in a challenging category, to say the least. Every one of you is essential. You're reshaping the home category with products that are designed for life and thereby creating long-term value for all stakeholders.

With that, I'll hand it over to Mary to cover our strategic priorities and progress in more detail.

Mary Fox: Thank you, Shawn, and good morning, everyone. I'll now focus on our superpower, our customer acquisition engine that is uniquely tailored to each of our designed-for-life platforms, as well as our growth enablers, including our advantage supply chain. Beginning with customer acquisition engines, our superpower really lies in our ability to leverage different mixes of brand and performance marketing, digital configuration through lovesac.com, incredible showroom experiences, and efficient partnerships to optimally affect by product platform. Done wisely, we can efficiently generate customer awareness, convert that awareness into customers, and ultimately build long-term relationships and brand love.

Before I dive into each of these components, I'd like to start by highlighting first quarter's growth as an example of the advantage Lovesac derived from our unique mix of customer acquisition engine options. We were pleased to see the return to growth in the business throughout quarter one, with strong quote conversion in our showrooms in particular. We made a conscious decision to lean into our showrooms marginally at the expense of our Internet business for two reasons. We leverage the strength of our product demos to drive appreciation for new innovations such as the recliner.

Similar to the end of the fourth quarter, we were able to combat aggressive discounting by competitors through the continued effectiveness of highly relevant personalized offers. We continually refine our mix, letting data drive us towards optimal performance. And with that backdrop, let's spend a few moments on each of the components. Starting with brand and performance marketing. As Shawn shared, we have tremendous momentum with one of our newest innovations, the reclining seat, supported by a recliner civilization campaign in quarter one. It was developed to be a social campaign leveraging influencers and content creators to create a cultural moment, to exponentially grow new customer awareness, and it worked.

The campaign generated 5 billion earned impressions, and over 600% increase engagements across all digital channels and almost 700 PR articles. In quarter one, we also adjusted our marketing, enhancing our top-of-funnel awareness program, especially through search and social media, to balance that with mid and lower funnel conversion tactics. This also worked, having produced a strong 25% increase in traffic to the website as customers start their discovery about our products. An investment we believe will pay off over time as that awareness matures. We'll continue to test and learn throughout the funnel, and in particular, our new awareness tactics as we concentrate on building the Lovesac brand and introduce new innovations.

Building on the first quarter's momentum with new customers, in quarter two, we launched our latest television commercial, featuring our recliner in action. Be on the watch for more of these cultural moments in the upcoming months of pillow sack accent chair, Stealth Tech, and our newly launched platform EverCouch to name just a few. CTV also continues to be a strong lever that we plan to optimize over the course of the year with efficiencies in linear TV offsetting some of the inflationary in search. Is our digital configurations and how we bring Lovesac to life online. As we continue to invest in optimizing the digital experience both in technology and improving the customer journey.

We're seeing return on our investments at all phases of our flywheel. Our to Adobe Edge has helped us improve our SEO, bringing qualified visitors to the website. And allowing us to reinvest marketing spend with organic search visits to the website growing almost 40% year over year in quarter one. Our customer reengagement center, MyHUB, is being progressively improved always with the goal of being a frictionless omnichannel experience for new and repeat purchases. In quarter one, repeat purchases increased over 20% to last year, with over 40% more customers accessing their accounts. Perhaps more importantly, these platform investments enable us to launch new products and platforms effectively.

And I don't mean only under the skin, but rather customer-facing. EverCouch was the impetus for the newly designed home page and the updated website navigation. As of May, customers can now more quickly and intuitively find the categories and specific products they're looking for. A distinction between sectionals, couches, and chairs. Early indicators show a more engaged customer converting at a higher rate with improved customer satisfaction overall. And we will learn more as we ramp up investments in the customer acquisition engine throughout this year, including our formal EverCouch marketing campaign launch in the second half of this year. Is our showroom experience. The physical brand amplifiers of our Design for Life products.

The linchpin of our omnichannel model with the product platforms conveniently accessible in real life. Just a few weeks ago, we evolved our product demo to accommodate the EverCouch. This continued evolution of our signature selling process allows our customers to experience all of the features and the benefits of our product platform and drive the conversion improvements I shared earlier. Shawn and I spend a lot of time in the field listening to our teams, and we were just together in the field fine-tuning the demo to incorporate all the great feedback from our soft launch.

While any showroom can sell of a couch already, we plan to scale physical inclusion of an EverCouch product to approximately 100 showrooms later this summer. Allowing every major DMA to showcase this platform. I'd also like to highlight a recently launched update to our performance-based compensation model for our field teams. Now inclusive of a blend of individualized metrics in addition to the long-standing company-wide metrics. We're already seeing benefits coming through in quarter one, and it was just great to see how motivated our teams are to drive their business. And the brand potential. Finally, complementing our showrooms is our partnership model, including Costco and Best Buy.

We recently completed a detailed strategic planning review that considered the optimization of our customer acquisition engine options. Coming out of this review, we made the decision to end our Best Buy partnership after five successful years together. When we began this partnership in 2020, Lovesac had less than 100 showrooms across the country, and Best Buy helped us to quickly expand distribution points and establish credibility in home audio and tech. All while we also helped reinforce their leadership in tech-enabled product categories. Fast forward five years, and our showroom footprint has tripled, providing convenience for our current and future customers' experience Lovesac and Stealth Tech.

We have immense confidence in our ability to provide an excellent customer experience and deliver more profitable growth through our owned digital and showroom ecosystem as well as with our Costco partnership. In conjunction with our decision, we estimate booking a nonrecurring charge of approximately $2 million in the second quarter partially offset by improved profitability in the second half. And regarding Costco, it represents the sizable share of our partnership model. Costco's more than 120 million members and strong traffic, our roadshow model allows us to activate pop-ups in its clubs, while owning 100% of the customer data and relationship.

We'll continue to expand our assortment with Costco this year, and we plan a 15% increase in roadshows over last year. Further demonstrating our unique ability to sell premium products approximately 100 square feet. When combined, these four elements of our customer acquisition engines create an unmatched customer experience that drives brand love. We're going to reinforce our brand experience and customer satisfaction further by launching customer-facing services. And we are excited to share that loved by Lovesac, our new resell platform, is officially live in Texas. This state launch marks a significant step in our long-term commitment to sustainability. The circularity, and innovation in home furnishings. By giving pre-loved products a second life, we're not just reducing waste.

We are reinforcing our promise to design products that are built to last, designed to evolve, and be loved again. This is also a critical foundation for us to launch trade-in services, which we are planning for later this year. Which will help unlock both trade-in and trade-up for our new and loyal customers. And this represents an important milestone in our journey towards a more responsible and resilient future for Lovesac. And key to us sustaining all of this profitable growth over the long term are our growth enablers. And I'll just briefly mention our supply chain, a critical component of our financial success. And one built for scalability. In advance of new product and platform introductions.

Over the past few years, we have transformed our network strategy and carrier model, including implementation of both transportation and order management systems. We are now well underway with our work on optimizing our warehouse and outbound logistics programs. Consistent with what we've shared previously. Regarding tariffs, as we mentioned back in April, we have four key levers to help mitigate our exposure, and we have made significant progress on it. The is focused on working with our long-term vendors for concessions, and we have received support from every key vendor. The is the work to further diversify manufacturing away from China. We remain on track to be about 13% for the full fiscal year.

But with an exit rate substantially lower than that. Given the strength of our brand and the fact that our last price increase was a narrow one in 2023, we executed some surgical and strategic price increases last month and are pleased with the performance since being implemented. We feel very good about our value proposition as many other brands have taken multiple increases in the past two years. And the final initiative was looking at other cost efficiencies, and the teams have continued to drive this work. Currently leveraging all of these levers at differing with flexibility to refine them further depending on the final outcomes of tariff implementation.

Combined with the flexibility gained by building higher-than-normal inventory ahead of this potential, we feel that our four-pronged approach should mitigate the majority of the current tariff pressure. And with that, I will hand over to Keith to share more on our financial performance and outlook. Keith?

Keith Siegner: Thanks, Mary. Let's jump right into a quick review of the first quarter, followed by our outlook for the rest of fiscal 2026. As we begin with performance metrics, please note that all references to the first quarter refer to fiscal 2026 unless otherwise noted. Net sales increased $5.8 million or 4.3% to $138.4 million in the first quarter compared to the prior year period. Showroom net sales increased $14.9 million or 18.2% to $96.5 million in the first quarter compared to the prior year period, driven by an increase of 2.8% in omnichannel comparable net sales and the net addition of 21 new showrooms.

Internet net sales decreased $3.3 million or 8.9% to $33.3 million in the first quarter compared to the prior year period. Other net sales, which include pop-up shop, shop-in-shop, and open box inventory transactions decreased $5.8 million or 40.5% to $8.6 million in the first quarter compared to the prior year period. The decrease was primarily attributable to the company's decision not to engage in any barter transactions during the current period. By product category in the first quarter, our sack net sales increased 4.5%, SAC net sales increased 6.4%, and our other net sales, which includes decorative pillows, blankets, and accessories, decreased 17.1% over the prior year period.

Gross margin decreased 60 basis points to 53.7% of net sales in the first quarter of fiscal 2026, versus 54.3% in the prior year period. Primarily driven by a decrease of 230 basis points in product margin driven by higher promotional discounting. Partially offset by decreases of 130 basis points in inbound and 40 basis points in outbound transportation and warehousing costs. SG&A expense as a percent of net sales was 48.5% in the first quarter of fiscal 2026, versus 51.6% in the prior year period. The decreased percentage is primarily related to lower professional fees, credit card fees, computer expense, other overhead costs, and higher net sales.

The decrease in selling, general, and administrative expense dollars was primarily related to decreases of $3.8 million in professional fees and insurance matters, $900,000 in credit card fees, $700,000 in computer expense, and $300,000 in other overhead costs. Partially offset by increases of $2.2 million in payroll, $1.3 million in equity-based compensation, and $900,000 in rent. Rent increased $900,000 related to $1 million of increase in rent expense from our net addition of 21 showrooms partially offset by a $100,000 reduction in percentage rent. We estimate non-recurring incremental fees associated with the restatement of prior period financials were approximately $600,000 in the first quarter.

Advertising and marketing expenses increased $0 or 3.3% to $18.6 million for the first quarter compared to the prior year period. Advertising and marketing expenses remained relatively flat at 13.4% of net sales in the first quarter as compared to 13.6% of net sales in the prior year period. Operating loss for the quarter was $15 million compared to $17.9 million in the first quarter of last year. Driven by the factors we just discussed. Before we turn our attention to net loss, net loss per common share, and adjusted EBITDA, please refer to the terminology and reconciliation between each of our adjusted metrics and the most directly comparable GAAP measurements in our earnings release issued earlier this morning.

Net loss for the quarter was $10.8 million or negative $0.73 per common share compared to a net loss of $13 million or negative $0.83 per common share in the prior year period. During the first quarter, we recorded an income tax benefit of $3.8 million compared to $4.2 million in the prior year period. Adjusted EBITDA loss for the quarter was $8.4 million as compared to $10.3 million in the prior year period. Turning to our balance sheet. We ended the first quarter with a healthy balance sheet to provide substantial flexibility for Lovesac to invest in growth and enhance long-term value creation for shareholders.

We reported $26.9 million in cash and cash equivalents, while retaining $36 million in committed availability, with no borrowings on our recently amended credit facility. Our total merchandise inventory levels are in line with our projections, somewhat higher than necessary given our intentional build ahead of tariff uncertainty. We expect to begin reducing excess inventory levels in the second quarter, which we estimate will help offset working capital requirements for building EverCouch weeks of stock through the second half of the fiscal year. We feel very good about both the quality and quantity of our inventory and our ability to maintain industry-leading in-stock positions and delivery times.

Consistent with our strategy to allocate excess capital opportunistically, with a focus on long-term value creation and enhancing returns on capital, during the quarter, we repurchased approximately 306,000 shares of our common stock at an average price of $19.57 for approximately $6 million. This leaves approximately $14.1 million remaining under our existing share repurchase authorization. Please refer to our earnings press release for other details on our first quarter financial performance. So now for our outlook. As Shawn mentioned, while there are weekly and monthly variations such as a better March but a weaker April, the underlying category trends generally seem to revert towards negative mid-single digits on average for the last seven or eight months.

As such, we're prudently maintaining our assumption and our plans for a 5% full-year category decline. Additionally, we have many secular tailwinds helping counter that category outlook and providing optimism. These range from annualization to fiscal 2025 major product launches, our recent launch of EverCouch, a reboot of our marketing strategies under new leadership, growth in physical showrooms, new tools for relationship management, and more. For the full year fiscal 2026, we are reaffirming our guidance. Please note that as Mary outlined, we have many arrows in our quiver with respect to managing tariff impacts.

We're actively pursuing some combination of all of those four options that she outlined, and we believe we can manage tariff impacts within the full-year ranges. That said, the exact amount of each mitigation option we deploy will depend on the ultimate specific tariffs implemented. So, as you think about the full-year guidance, there is potential for an upward bias to net sales and a downward bias to gross margin, getting us to the same adjusted EBITDA, net income, and diluted EPS levels. Again, depending on the ultimate tariff outcomes.

Please also note that both our full-year and second-quarter guidance metrics include the impact of the write-off associated with the ending of the relationship with Best Buy, which we currently estimate to be approximately $2 million pretax. This non-recurring one-time expense increases SG&A and reduces net income and EPS, so it does not impact adjusted EBITDA in our guidance given its non-recurring nature. Specifically for the full year, we estimate net sales of $700 million to $750 million. We expect adjusted EBITDA between $48 million and $60 million. This includes gross margins of approximately 59%, advertising and marketing of approximately 12.5% as a percent of net sales, and SG&A of approximately 41% as a percent of net sales.

We estimate net income to be between $13 million and $22 million. We estimate diluted income per common share in the range of $0.80 to $1.36, and approximately 16.3 million estimated diluted weighted average shares outstanding. For the fiscal second quarter, we estimate net sales of $157 million to $166 million, representing low single-digit revenue growth at the midpoint. And fully representative of all our near-term plans for tariff mitigation. We expect adjusted EBITDA loss between $2 million and $7 million. This includes gross margins of approximately 55% to 56%, advertising and marketing of approximately 15% as a percent of net sales, and SG&A of approximately 47% as a percent of net sales.

We estimate net loss to be $8 million to $12 million. We estimate basic loss per common share to be $0.58 to $0.83, with 14.6 million weighted average shares outstanding. In summary, stabilization of the category and an eventual return to category growth are ahead of us, even if that timing remains unclear at the moment. While in this category five, we are balancing prudence and efficiency with our belief that it's essential to stay focused on the big picture. That's the massive long-term opportunity for tremendous value creation for all Lovesac stakeholders. We are building the Lovesac brand and investing in new product innovation that spans style, function, and new categories to support a powerful multiyear secular growth outlook.

With macro upside exposure as icing on the cake. With that, over to you, operator.

Operator: Thank you. We'll now be conducting a question-and-answer session. If you would like to ask a question at this time, please press 1 from your telephone keypad, and a confirmation tone will indicate your line is in the question queue. You may press 2 if you would like to withdraw your question from the queue. Let us know if you're using speaker equipment. Please pick up your handset before pressing the star keys. One moment, please, while we poll for questions. Thank you. And our first question today is from the line of Michael Baker with D.A. Davidson. Please proceed with your questions.

Michael Baker: Okay. Thanks. Wanted to ask about the promotional environment. You referred to gross margins being a little bit less than expected because of what you're seeing promotionally. So, if you could talk about what you're seeing from competitors. And if, correct me if I'm wrong, but I think the gross margin was lower than expected in the first quarter relative to the guidance you gave last quarter, yet you've maintained the full-year gross margin outlook. So what is, I guess, better, or what gets better later in the year in the gross margin such that you'll be in line? Thanks.

Mary Fox: Hey, Mike. It's Mary. I'll take the part just around the promotional environment, and then I'll let Keith talk a little bit more on gross margin. So I think, you know, very similar to what we had shared back in April, we still see discount levels for the category to be incredibly high. They still didn't come down from the peak, and they're up year over year by at least kind of 400 basis points. You're seeing many competitors at kind of the 40, 45%. And I think as we've always shared in the past, as long as we have a three in front of key promotions at those tempo moments, we see a lot of success.

I think the thing is I shared is that we're also getting a lot sharper around the personalized promotions. That really allow us to understand kind of what's on our customers' minds, what they're looking to do, drive them to the showroom so they get to do a demo. That way, we actually get to really unveil a lot more around the innovation we have and see quite a bit of trade-up. So, you know, we've planned for within the guidance that kind of continued competitive environment from a promotions point of view, and then I'll hand to Keith to talk a bit more about the gross margin.

Keith Siegner: Sure thing. Thanks. And Mike, really what it boils down to is the timing of all those different levers that you know, that Mary and I talked about just a couple of minutes ago. So when you think about, for example, what our geographic reliance is on China. Right? Starts off much higher than it ends the year, averaging to the 13%. There have been long have been, you know, tariffs on China, so that piece mitigates. Another one is vendor contributions. We've been working with them. That started the year off with none. But as the tariff stuff has come into picture, we've worked to them on plans that develop through the year. Another one is pricing.

So, you know, we've been doing a lot of work, as Mary mentioned, thinking through our relative pricing position within the market. And ways that we could put ourselves into a proper position where the value proposition that we represent remains extremely strong. And the value is really compelling to those customers. That plays out through the year at potentially even at greater levels depending on where those tariffs end up. So when we think through what that total planning is, you get the cost associated with all of this stuff before you get the benefit. Which kind of, you know, fold into the mix over the course of the year.

So there's a lot behind this that builds up to this, but we feel very good about that. And you know, hopefully, that makes some sense.

Michael Baker: It does. Thanks. That does make sense. If I could ask one more, just possible, any more color on EverCouch, which has been in stores for five weeks. I think the language you said is feedback has been very positive, but you know, I'm wondering if you're willing to share anything on sales or anything surprising, in terms of what the customer are telling you about that product?

Shawn Nelson: Yeah. Thank you. It's too early. This is Shawn. It's too early to comment too much on sales other than we're really pleased with it, and our internal goals are being exceeded. We feel really good about the product. I think the main headline with it because it's only been a few weeks and, obviously, in sort of a test phase and only a few showrooms physically. Is that the, you know, it's a whole new platform introduction. I know it seems like a strange thing for a company that's kinda famous for couches. Craftily speaking.

We actually only sell sectionals heretofore and so to have this sofa loveseat, chair solution, that operates very differently than Sactionals which is of course a product we've been selling for a couple of decades, and have it come in with zero quality issues, no concerns on construction design. Because, you know, this is a platform we'll sell against for the next few decades as we do things at Lovesac. So too early to share much color other than to say it's well received. It's absolutely selling in real time. It's a part of our product mix now. It's going to be for a long time.

And we're really excited about how it changes the profile of what's offered in our showrooms. What I mean by that is, you know, when we do our own research, as you know, we're a research-led organization as opposed to a merchandiser-led organization. Style and comfort are the main table stakes for comfort seating. And Sactionals are fantastic, but obviously have their in terms of what's offered to the customer in a style profile. So EverCouch radically changes that and we're really pleased with the results. But we'll have a lot more data to share on the next call, I'm sure.

Michael Baker: Great. Fair enough. Thank you.

Operator: Thank you. The next questions are from the line of Maria Ripps with Canaccord Genuity. Please proceed with your questions.

Maria Ripps: Great. Good morning, and thanks for taking my questions. Could you maybe expand on your decision to exit your partnership with Best Buy? And does that mean that you'll be sort of relying more on Costco to grow sort of your presence outside of your showrooms? And maybe more broadly, can you talk about sort of broader approach to distribution partnerships now that you have sort of a much wider, sort of physical presence?

Shawn Nelson: Yeah. I'll start, and Mary will chime in as well. We are really excited about new opportunities for new channels for Lovesac. And as we broaden our product offering, those opportunities are more available to us than ever. And we are in partnership making mode. And so it's a really exciting time. The EverCouch especially opens up opportunities for us given their logistical simplicity to Sactionals in many respects. Even back through things like POS considerations, delivery considerations, etcetera. And we're really, also excited to continue to expand the Costco relationship, both through new products as well as new sales opportunities.

And so this will be a the next year and beyond will be a time of testing and learning a great diversification. Not just from a product perspective, but from a channel perspective for Lovesac. Meanwhile, you know, we're really grateful for the Best Buy partnership that we just wrapped up. And it was a fantastic way for us to get exposure to time when we had very few showrooms with a fast path to more touchpoints, especially important to launch the StealthTec product. In a way that really bought Lovesac a ton of credibility in the home audio space.

You know, Stealth Tech is a mainstay of our product offering and will become even more important as we branch into new categories and new rooms as we've discussed. And so, you know, we feel like we got everything we needed out of that relationship. At the same time, we have a great relationship with Best Buy and the team there and it's actually in our long history our foray in and out of Best Buy at times that were useful to both brands. And so life is long, and Lovesac's meant to be here for decades. And we look forward to continue to cultivate partnerships out there as they're useful to the brand and our strategy.

Maria Ripps: Yeah. I think, Ray, just to add, I think, you know, we're so clear and sharp in our plan, and I think with all the analysis we did, you know, as you think back five years ago with, you know, 91 showrooms, and we're now treble that number, you know, it was just a really clear opportunity for us. You've got 80% of the Best Buy locations are within a 25-mile radius of our showrooms, and we're gonna continue expanding the showrooms as we looked at both today and the future.

It was very clear that, for us to be able to really bring the brand to life, the new platform obviously, with EverCouch, that really through our showrooms and the Costco partnership, it was really the best way for us both as engaging with customers, but also from a profitability point of view because they are obviously expensive to staff and operate with lower volumes in our showroom. So you know, we have immense confidence. I think one of the big advantages is we do have all the data on our customers, so we're able to target any customers that already bought at Best Buy for Lovesac.

And, obviously, that CRM engine will be very powerful for us as well as local targeting. To let customers know in terms of, you know, where their nearest showroom is. And, obviously, you know, the website that we continue to get sharper and better, and, you know, we shared some of that earlier, just enables that omnichannel seamless experience in such a great way. So I only think it's the confidence of our plan that actually made it very clear now was the right time to make that decision. And as Shawn said, we, you know, we're very grateful to Best Buy and feel very good about the plan going forward and particularly the partnership with Costco.

They were just with us in the office just a week or so ago. Really looking at our plans going forward in the future, and really partnering together. So feel good there.

Maria Ripps: Got it. That's very helpful. Thank you. And then secondly, sort of just wanted to ask about sort of tariffs in China and just sort of how does this recent agreement between the recent sort framework between the US and China sort of influence the likelihood that you will exit China altogether. And if you're still considering that, sort of what how should we think about a possible sort of timeline for that?

Shawn Nelson: Yeah. Look. We have a long and storied relationship with our manufacturers in Asia. China in particular, of course. There's no question that the current tariffs the current tariff situation there is really not viable. And I think that is, you know, I read that I think that's the point of the tariff situation there, at least for consumer companies like ours. And so we're grateful to be already diversified out of China for us. We can see a path even in the nearest future to essentially manufacture nothing in China. Nothing and get our, you know, get our manufacturing float completely out of there. We've mostly done that in real time now.

And so we have full redundancy in other geographies spread throughout Asia and now increasingly moving toward America. Our point of view is actually not even tariff-driven. Our point of view at Lovesac, just to remind those who, you know, come in and out of following us, is to manufacture closer to the users of the product. You know, we want to be taking resources over shorter distances, turning them into finished product more sustainably, and shipping back to customers over shorter distances. And so we're driven by that vision regardless of what happens with tariffs. And we are on a path to do exactly that.

In fact, as we revamped even our current product line, as it's happening behind the scenes, and explore manufacturing through the lens that I just offered, we believe we have a path to more manufacturing closer to consumer. Meanwhile, you know, I said, we can be completely out of China and feel very confident in our ability to maintain a continuous supply chain with no breaks or anything like that. And so in the nearest term, we have a few items that, you know, we're still, you know, manufacturing there just in a transition mode. But it's diminishing quickly towards zero.

Maria Ripps: Got it. Thank you so much, Shawn. Thank you, Mary.

Operator: Our next questions are from the line of Brian Nagel with Oppenheimer. Please proceed with your questions.

Brian Nagel: Hi. Good morning.

Shawn Nelson: Good morning, Corey. Questions.

Brian Nagel: Yeah. Off, I mean, recognizing that, you know, we're in a very fluid environment. But as you talk about, you know, some of the, you know, the initial successes with these new products, how should we to what extent is, I guess you would use the word upside, upside from, you know, these new products baked into the guidance for the balance of the fiscal year.

Keith Siegner: So I'll kick this one off. The point of our guidance in this particular year, like, let's call it cloudy macro period, is to not overly burden any one particular item with some heroic assumption. You like I talked about in my, you know, in my remarks earlier, we have a lot of things working for us. And to be totally transparent, we can achieve the full-year guidance with the core products basically being flat. You know, we don't really need to see growth in the core products, you know, and we can hit those levels. Said differently, if the new products do very well, you know, we could even see declines in the core products.

There's a lot of different ways we can get there. And that's an essential element to how we're running the business during this period and keeping ourselves in a position of strength, keeping the business healthy, living to fight, you know, another day. We are ready to go as soon as that housing turnover reaccelerates, the replacement cycle picks up. All that stuff Shawn talked about. You know, our whole goal here is to be pragmatic and objective managers of this business, maintaining profitability, cash flow strength, and growth, but retaining the upside for the macro as well. We are ready for all that. So, you know, it's a balanced approach.

Many different scenarios can get us to the full-year guidance across existing and new products. You know? And if the macro picks up, hopefully, we all do even better.

Brian Nagel: That's helpful, Keith. I appreciate it. And then my question, I guess, is bigger picture, maybe more philosophical. But, you know, as we're thinking about tariffs and I think, Mary, you mentioned maybe some price adjustments you've taken. How do you think about the price adjustments needed to potentially offset, at least in part, tariffs versus what remains a promotional backdrop within the space?

Mary Fox: Yeah. No. Thank you, Brian. I think, you know, the thing, you know, we're always looking at all the levers. And I think, you know, what is clear to us is that people haven't stepped down in terms of on promotions. You know, they're in the forties, fifties, sixties. They're seeing top sellers going into clearance and then coming back out again. So we know we must have that three in front of us, and, you know, continue to test and keep on learning. So I think we're very clear there.

Think, then we think about from a pricing point of view, you know, for us, given the strength of the brand, last price increase we did was just a narrow one back in 2023. When we really step back and look at our overall price positioning, you know, we look at price, we look at quality, you know, we look at our unique feet and benefits, which are way, you know, superior to so many others. And we also saw many other brands taking multiple price in the last few years as well as just very recently. So, you know, we saw the opportunities for some surgical price increases. You know, we'll continue to assess it.

We're always very, you know, focused on making sure we have that competitive price positioning and most of all, very, very strong value. So, you know, because we shared before, 40% of our customers don't even cross-shop us with anyone. So the strength of the brand, the continued investment, obviously, with Heidi coming on board in the brand are paying off. Because you obviously see that people value the brand just beyond price. But, you know, it's a key advantage for us. We'll continue to review over time. You know, we've baked in what we know about tariffs at the moment.

And as you know, that's just one of the levers that we can take, and, you know, we're very with the great vendor partnerships. I think the last piece, as you know, our structurally higher gross margins than many of our competitors means that the effective price increase that we need to take is relatively smaller to them. So, you know, I'm very grateful our team surgically review this all the time. As you know, we don't take MSRP price increases very often. They're very strategic to us. So, you know, more to come. But we feel confident in being able to use that lever as needed.

Brian Nagel: Thank you, Mary. Appreciate it.

Mary Fox: Thanks, Brian.

Operator: Our next question is from the line of Eric DeLonier with Craig Hallum. Please proceed with your questions.

Eric DeLonier: Great. Thank you for taking my questions. So one on me, just on EverCouch. So you're turning on the marketing engine. Can you just expand a bit on, you know, what do you expect that to look like? Should we expect pretty strong marketing investment behind this launch sort of out of the gate? Or would those be a bit more gradual, over time? And then I think you mentioned you plan to expand EverCouch distribution to 100 showrooms in the coming months. Correct me if I'm wrong there, but then just kinda help us understand how you're thinking about, you know, further distribution gains after that 100. Thank you.

Mary Fox: Yes. Yes. Thank you for the question. So, yes, I think, you know, for us, you know, as we shared, we're in 27 showrooms at the moment. You know, and a big part of that was really making sure we really take the learnings around the demo experience. We really perfect that. Because, you know, Shawn always says, you know, we want and intend to sell this product for many, many years to come. So I think that step is very important to us. And you're right. You know, later in the summer, we'll expand out to, you know, a full 100 showrooms, and then the teams have plans kind of beyond that.

And I think, you know, I feel very good on that. Obviously, we have it nationally available on the website. And, as I had shared earlier, we've reconfigured and redesigned the website. Both in terms of homepage as well as all the navigation and seeing great results from that. Then in terms of from a marketing engine point of view, we will start throttling that up later in the summer through to the back end of the year, and, you know, we will build that over time. And we have the teams with a great campaign launch as well as many other levers that we'll take within the marketing engine.

So, you know, when we next talk in September for the next round of earnings, obviously, we'll have more news to share with you. I think the key thing, as Shawn shared, is the initial feedback because people love the product. They love the style. They love the comfort. Our teams are super excited. Which, you know, they often are the greatest, you know, level of feedback for us around what customers want and what they like. So, you know, look forward to sharing more with you.

Eric DeLonier: Alright. Great. That's very helpful. And then just one more for me. Probably for Keith here. Just wondering if you can help us understand a bit more how you see any changes in working capital throughout the rest of the year. Obviously, you know, kind of a use of cash this quarter. You gave us some inventory, you know, kind of highlights. If you could just kinda walk through a bit more of an analysis on expected changes in working capital for the rest of the year, that'd be very helpful. Thank you.

Keith Siegner: Yeah. Yeah. Sure thing. So it's actually pretty straightforward through the rest of the year. Given we had the big build in the fourth quarter on inventory and given a great payment terms we have with most of our vendors, the payment for that inventory build occurred in the first quarter. So that's, you know, you saw that flow through dramatically reduce the sequentially accounts payable accrued expenses. And lower cash. So that puts us in a good position even with some build into the second half forever couch.

We should probably end up at slightly lower, you know, again, take all this as estimates, but end up with slightly lower end inventory than right now by the end of the year even with the addition of the EverCouch. So aside from that, you know, CapEx, we're still sitting around $25 million for the full year is our current estimate. And, but everything else should be relatively straightforward. You know, we're not a heavy working capital business given we don't really have accounts receivable. Our customers pay really quickly. So, you know, it should be relatively simple other than that nuance within the inventory we just discussed.

Eric DeLonier: Awesome. It's very helpful. Thanks for taking my questions.

Operator: The next questions are from the line of Matt Koranda with ROTH Capital. Please proceed with your questions.

Matt Koranda: Hey, guys. Good morning. Wanted to make sure I understood on the gross margin commentary that you gave. If we selectively took price last month, but we and we like have non-tariff impacted inventory we're selling, in the second quarter. Guess, in particular, is the headwind to the gross margin? Is it a product mix shift or promotional headwind that we're factoring in? Just for the rest of the year, Keith, like, maybe for the implied improvement, I guess, we'll be probably selling some tariff-impacted product, but there's some pricing benefit. Maybe you can help us understand a little bit more about the positive drivers there in the half.

Keith Siegner: Yeah. So a couple of things. So it made it really is just nuance around what I talked about before. So we have more tariff-related costs in the inventory in the quarter in 2Q than we will later in the year because there's more China. Right? So China has even before with the inventory they brought in ahead of all the April 2 stuff, had tariff on it, whereas a bunch of the other countries did not. So more reliance on China is number one. Number two, we're not gonna get full benefit of vendor concessions in the second quarter, which ramps through the year.

Number three, the price increase was put in place during the quarter that doesn't mean that's the only price increase we'll take this year. That's just a price increase taken this year. There could be more. And you could see how that could flow through. Another one is with the launch of EverCouch, you know, this is a brand new product platform for us, and there are different approaches we could take to headline discounting on it. You know, especially on something brand new like this with early adoption, excitement that exists out there, our initial goal would be to have less promote less heavy promotional, cadence on EverCouch. So as that ramps up, there's an effect there.

So, you know, there are quite a few things that drive this, and then we're happy to get into more of the specifics offline. But, you know, 2Q sort of is the perfect storm of more of the cost with less of the benefits. You know, I didn't mention general efficiency efforts and other things like that we're working on as well. The benefits from things like, for example, Mary mentioned before, outbound logistics, and warehousing efforts that we have that are kicking in as the year progresses. All of those different factors just kind of work around this idea of a perfect storm in 2Q.

Matt Koranda: Okay. Very clear. Appreciate that, Keith. And then, maybe just curious if, Mary, if you could share anything on Memorial Day performance as a barometer for the second quarter demand trend. And then maybe also just curious about sort of how the pricing actions that you guys have put in place thus far have been received. And how that might inform sort of future pricing action.

Mary Fox: Yeah. No. Thank you, Matt. Yeah. I think I mean, obviously, as Keith shared our guidance for quarter two points to our underlying performance, where we're growing, gaining market share, and this obviously factors in Memorial Day performance, which we were happy with. This obviously is building on quarter one where we're gaining share. So, you know, we feel good. Obviously, we're only partway through the quarter. We have our next big 10-ball moment ahead with us with the July event. But as we continue to see, we see people excited by innovation, whether it be, you know, pillow sack accent chairs, you know, the recliner, and all the other things that we have shared.

So very similar dynamics, you know, still choppy as Shawn has shared in some of the category dynamics, but feel good on Memorial Day. And I appreciate, you know, the teams are really sharpening the communications. Testing even more around kind of different promo tactics, different communication tactics. So, you know, more to come. Obviously, we need to get through the July 4 event. And, you know, overall, the guidance indicates growth for the quarter, which we feel good about. Think then in terms of your question on, you know, the pricing actions, you know, we took that surgically in the assortment where we really where there was opportunities looking both obviously in the benchmarking, competitively.

You know, we're always very focused on that having a very strong value proposition. So the teams did a great job, a great communication out to the field teams, and, you know, since then, feel really good in terms of all the execution for that. And it just goes back to the strength of the brand. You know, as I shared earlier, so many customers just they come to us because their friends have told them this is just a great product, so they tried it out at their friend's home. So the strength of the brand obviously really helps us ensure that we get the right balance as a value proposition.

So, you know, more to come as we go through the year. Obviously, the latest news on China tariffs yesterday kind of baked into our guidance. So I'm hopeful that, you know, we can see some relief at some point later this year maybe too.

Matt Koranda: I appreciate all the detail, guys. I'll leave it there.

Mary Fox: Yeah. Thanks, Matt.

Operator: Thank you. Final question is from the line of Tom Forte with Maxim Group. Please proceed with your questions.

Tom Forte: Great. Thanks. Shawn, Mary, Keith, congrats on the quarter. So I'm gonna ask both my questions at once since the call is getting long here. So can you talk about new products bringing new customers to the brand? The pillow sack, accent chair, recliner, and while very early, the EverCouch? And then my question, when I think about Best Buy, it came around the initial launch of Stealth Tech. So Shawn, what gives you confidence in your ability to sell consumer electronics type products in your physical showrooms and Costco? Thank you.

Shawn Nelson: Yeah. Sorry. The half of the question, Tom, I broke up for one second. Of the new products to bring new customers to the brand a pillow sack accent chair, the recliner, and while very early, the EverCouch.

Tom Forte: Yeah. Thank you. Yeah.

Shawn Nelson: This is the obviously, the point of these launches and our strategy and product to begin more broadly, is to bring new customers to the brand and especially be able to convert more effectively. So if we back up and look at where Lovesac has had success, Lovesac had Sactionals for a long time. And had some success and grew before we turned on the marketing machine that you see today. And one of the most important pieces of that marketing machine for us was simply mass advertising, you know, whether it be TV, especially, obviously now that's transitioned to over the top and digital, social, etcetera. So we're reaching really, the entire country.

We have a focus on our core demographic, typically, you know, more affluent, households between, 35 and 45, experiencing household formation, that sort of thing. But as strong as sectionals are as what we think the best selling sectional in The United States Of America, there are many reasons that people choose not to buy. And these new products have been developed to mitigate those reasons. And we know specifically what those are through our ongoing research with our customers. And so taking them one at a time let's work backward. The EverCouch has a markedly different profile and style and scale to Sactionals.

In fact, you know, we're very heartened by how it's performing in more urban markets where spaces are just smaller. And it still has the advantages of, you know, getting up elevators and through staircases and, you know, shipping directly to the home and that sort of thing. And so that's a perfect example of how we're able to not just reach new customers, but importantly convert new customers more effectively that we're turning us down before. At the same time, you know, it's a photographic game. It's an image-driven game today. Especially on social media.

And the EverCouch provides us kind of a whole new profile in terms of the way we're shooting it photography-wise, style-wise, the types of influencers we'll use to reach people. And in that way, again, reach more people, reach new people, people that are suited for that product especially based on lots of different points of data. The recliner again, this has been a quarter of the sectional category motion we've just been locked out of it. You know, people would walk into our showrooms say, you know, do you have a recliner? You know, we've heard the Lovesac brand. We see your ad. It's really cool. Do you have recliner? Our answer is no.

And we're off the shopping list. That's now changed, and it's become a very important part of the mix. Obviously, it's another really stealthy invention for us. You know, it looks exactly like a typical Lovesac seat that people might have seen around for a long time, but all of a sudden, it comes to life and moves, and that makes for great imagery, makes for great motion, imagery, performs very well on social media. And helps us reach new people and open up the quarter of that category that we were not participating in before. And so we're you know, this is the reason Lovesac's growing.

At the end of the day, this category has been underdressed now for three years straight. And while it's not our most banner growth years, it would be a really difficult path to growth were it not for these innovations. And then the Pillow Sac chair frame has just been crushing it on social media. It's really just helped us reach a lot of people through its, you know, slightly viral launch onto the scene, and it's propelled Pillow Sac to be our best-selling. So it's a really exciting product as well. Meanwhile, I'll wrap up with Stealth. You asked, you know, what gives us confidence to tell the Toronto showrooms. You know, it is amazing to us.

Because it was controversial to print Lovesac on the side of a soundbar. You know, and you're not seeing I don't know, Samsung, Sony, you're seeing the name Lovesac as the prominent name on the side of that sound bar for Stealth Tech, which is the only piece of it you see because the rest of it is hidden away, right, inside of the inside of our sectionals, etcetera. And we see no resistance when we do the research, we talk to customers, when we talk anecdotally to our showroom managers who are interfacing with people day to day, we are very confident in our ability to become a major player in home audio.

And beyond home audio and in technology in general. We have stealth tech innovations coming that are not home audio. And we'll, again, hide technology away in the space that we provide, on around underneath your couch and other products. And we see no resistance in those showroom in our own showrooms. And so while Best Buy was extremely useful in helping us, establish that credibility, I think based on, you know, to loop it all the way back, our mass advertising TV ads that have been reaching people now for years, just the idea of surround sound built into the couch, underneath the foam, underneath the fabric, to provide strong audio.

Of course, people are best to go experience it for themselves because it's so good. So much better than you think it could be. And that's where we really see a future for our brand and technology. Why? Because there's no one in the mall anymore doing it, period. And the only, you know, few places that you can go to experience anything anymore are having their own changes. In that industry and in customer behavior and whatnot. So Lovesac is going to be the place to experience technology firsthand home audio, firsthand, and, of course, in ways that are completely unique to Lovesac. Gonna be a mainstay of our brand. We're very confident. We're really excited about it.

You're gonna see a lot of innovations stealth tackle these next couple of years.

Tom Forte: Thank you, Shawn.

Operator: Thank you. At this time, we've reached the end of our question-and-answer session. I'll hand the floor back to management for closing remarks.

Shawn Nelson: Thanks so much for joining our first quarter fiscal 2026 call. Thank you so much to all of our investors who support this company. Of course, to our hashtag love tech family. Who are the reason we wake up every day. And make it great.

Operator: This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. Have a wonderful day.

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