On Holding (ONON) Q3 2026 Earnings Call Transcript

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DATE

Tuesday, Nov. 10, 2026

CALL PARTICIPANTS

• Head of Investor Relations - Liv Radlinger
• Founder and Co-CEO - Caspar Coppetti
• CFO - Frank Sluis
• Founder and Co-CEO - David Allemann

TAKEAWAYS

• Net Sales -- CHF 931.4 million, representing 17.8% growth on a constant currency basis driven by record performance across all regions and the first instance of quarterly sales exceeding CHF 900 million.
• Direct-to-Consumer Net Sales -- CHF 393.3 million, increasing 24.8% on a constant currency basis and reaching 42.2% of the total revenue mix as a result of expansion in the retail store network.
• Wholesale Net Sales -- CHF 538.2 million, growing 13.2% on a constant currency basis reflecting improved sell-out rates and healthy inventory levels with global partners.
• Adjusted Gross Margin -- 66.9% excluding tariff refunds, which management identified as the highest underlying margin in the history of the company due to full price discipline and sourcing efficiencies.
• Adjusted EBITDA Margin -- 21.9% when excluding tariff and freight adjustments, representing an underlying expansion of 130 basis points driven by operational leverage.
• Net Income -- CHF 162.8 million, up 36.9% year over year reflecting higher revenue and improved profitability.
• Asia-Pacific Net Sales -- CHF 189.9 million, growing 31.9% on a constant currency basis supported by strong demand in China, Japan, and South Korea.
• Americas Net Sales -- CHF 490.1 million, increasing 12.4% on a constant currency basis as sell-out performance improved from the second quarter.
• EMEA Net Sales -- CHF 251.4 million, up 19.1% on a constant currency basis and surpassing CHF 250 million in a single quarter for the first time.
• Apparel Net Sales -- CHF 69.5 million, growing 38.0% on a constant currency basis led by Performance Running and Performance Training categories.
• Footwear Net Sales -- CHF 843.7 million, increasing 16.0% on a constant currency basis driven by the Cloudtilt and Cloudsurfer franchises.
• Inventory -- CHF 495.7 million, up 30.2% year over year primarily due to currency translation effects as actual unit volumes increased 16%.
• Cash and Cash Equivalents -- CHF 1.34 billion, reflecting an increase of more than CHF 300 million since the beginning of the fiscal year.
• Youth Engagement -- The share of online customers under 24 years old nearly doubled year over year, which management attributed to brand resonance with culturally influential consumers.
• Full-Year Revenue Guidance -- Projected constant currency growth in the low 20% range, implying absolute net sales between CHF 3.47 billion and CHF 3.56 billion.
• Full-Year Gross Margin Guidance -- Raised to approximately 66% excluding tariff refunds, reflecting higher direct-to-consumer share and scale efficiencies.
• Full-Year Adjusted EBITDA Margin Guidance -- Maintained between 19.5% and 20.0% excluding tariff refunds to accommodate planned investments in marketing and technology foundations.
• Cloudsurfer 3 Launch -- Initial sell-through rates for the new model were more than fourfold higher than the previous version during its first week of pre-launch.
• LightSpray Production Efficiency -- The defect rate for LightSpray manufacturing has reached 5%, which management identified as being in line with traditional footwear manufacturing technologies.
• Technology Infrastructure -- The company completed a migration from AWS to Google Cloud in three months using artificial intelligence, a process that was originally projected to take 1.5 years.
• China Market Position -- A third-party study cited by management indicated the brand has become the second-largest premium footwear brand in China.
• APAC Selective Growth -- Management expects regional growth to move toward a corridor of the mid 20% to high 20% range through 2029 to maintain brand elevation and select premium distribution.

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RISKS

• Sluis stated, "[W]e held full price discipline despite online traffic being a little softer in a promotional environment," noting a headwind for the direct-to-consumer channel during the quarter.
• Sluis noted that delays in store openings in Munich and Miami shifted some projected growth from the third quarter into the fourth quarter.

SUMMARY

On Holding AG (NYSE:ONON) reported record quarterly net sales and its highest underlying gross margin to date, attributing results to the execution of its premium strategy across all regions and product categories. Management noted that the company is currently in the initial phase of its largest innovation cycle, highlighted by the rollout of new supercritical foam technologies and the introduction of its LightSpray manufacturing process. The company is actively diversifying into new athletic categories, including football and golf, while expanding its retail footprint and digital engagement with younger consumer segments. Strategic investments in technology and infrastructure are intended to scale operations for long-term growth targets through the end of the decade.

• Management indicated that apparel share in new-generation retail stores is at least 50% higher than in existing locations, which supports the strategic goal to triple apparel net sales over the next three years.
• Caspar Coppetti stated, "Demand for the LightSpray version was 6x greater than what we could produce, selling out in our U.S. online store on launch day."
• David Allemann noted that nearly one in three heavy sneaker buyers now expresses a preference for the brand, representing the largest gain in preference among 12 tracked competitors.
• The company plans to activate four LightSpray manufacturing locations by midyear 2027 to increase production variety and capacity for both performance and lifestyle franchises.
• CFO Frank Sluis stated that the company views premium positioning as a mechanism within its financial model to fund ongoing innovation and market expansion.

INDUSTRY GLOSSARY

• LightSpray: A precision manufacturing technology used to create lightweight, one-piece shoe uppers in minutes.
• CloudTec: A patented cushioning technology featuring hollow elements that compress to provide both horizontal and vertical cushioning.
• SURREAL superfoam: A new supercritical foam architecture used in the company's latest performance running footwear.
• DTC: Direct-to-consumer sales achieved through owned e-commerce platforms and physical retail stores.
• EMEA: A geographic region comprising Europe, the Middle East, and Africa.
• APAC: A geographic region comprising Asia-Pacific markets.
• AWS: Amazon Web Services, a cloud computing platform.

Full Conference Call Transcript

Operator: Hello, everyone. Thank you for joining us, and welcome to the On Holding AG Q3 2026 Results. [Operator Instructions] I will now hand the conference over to Liv Radlinger, Head of Investor Relations. Liv, please go ahead.

Liv Radlinger: Good afternoon, and good morning to our investor community. Thank you for joining On's third quarter earnings conference call and webcast. With me today on the call are Caspar Coppetti, Founder and Co-CEO; and Frank Sluis, CFO. David Allemann, Founder and Co-CEO, will join us for the Q&A session. Before we begin, I will briefly remind everyone that today's call will contain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements reflect our current expectations and beliefs only and are subject to certain risks and uncertainties that could cause actual results to differ materially.

Please refer to our annual report on Form 20-F for the 2025 fiscal year filed with the SEC on 3rd March 2026 for a detailed discussion of such risks and uncertainties. We will further reference certain non-IFRS financial measures such as adjusted EBITDA and adjusted EBITDA margin. These measures are not intended to be considered in isolation or as a substitute for the financial information presented in accordance with IFRS accounting standards. Please refer to today's release for a reconciliation to the most comparable IFRS measures. We will begin with Caspar, followed by Frank, leading through today's prepared remarks, after which we are looking forward to opening the call for the Q&A session.

With that, I'm very happy to turn the call over to Caspar.

Caspar Coppetti: Thank you, and a very warm welcome to everyone from Zurich. 7 weeks ago, we were thrilled to host so many of you here with us for our second Investor Day. You walked through our lab, our maker space and our foam competence center. You watched a LightSpray upper come together in minutes, saw the design-led vision that will take our apparel business to the next level and got a first look behind the curtain at our plans for new sports. No slide deck and no earnings call can ever bring On's culture of innovation to life quite like being here, and we are grateful to those of you who made the trip.

On that stage, we made a clear commitment for the next 3 years: to redefine what a sportswear brand can be by running the On Premium Playbook. We aim to grow faster than our industry and grow earnings even faster than sales, with the goal of making On the high-quality earnings compounder in our industry. Today, we report the first quarter of that plan, and we are thrilled with the progress that we are making. Net sales in the quarter grew close to 18% at constant currency to a record CHF 931 million, ahead of the latest expectation we provided you in September. And the first time, we have crossed CHF 900 million in a single quarter.

That is more than 4x the size of the quarter in which we went public 5 years ago. At the same time, our underlying gross margin and adjusted EBITDA margin reached the highest levels in our history. That is the On Premium Playbook doing exactly what it was built to do: growth and margin together, and, not or. We delivered these results in what remains a highly promotional environment by staying true to who we are. That means leading with innovation, design and resonant storytelling, giving our fans a unique offering that they do not find elsewhere. In a high-discount environment, there will always be some consumer choices based on price.

It has never been our strategy to go for these. And in such an environment, we are just as committed to premium as our highest principle. We are incredibly proud of what we have delivered this quarter, with our newest technologies and styles selling strongly at full price. This strategy is what allows us to reach record profitability while investing meaningfully in the 3 years ahead in the technology that will run On at the scale of our 2029 ambitions, and behind football and golf ahead of their launches next year. Much of that investment lands in the second half of this year, and it is exactly what sets us up to deliver 2027 and beyond.

Now let me show you how the On Premium Playbook came to life in Q3 through the 3 strategic growth engines we set out in Zurich: Performance, led by Run; Lifestyle, led by Sneaker; and Apparel, led by Her. In performance, we lead with run. And in this quarter, the biggest innovation cycle in our history got off to a flying start, proving once again that running remains our origin and our core. In Zurich, Scott told you about a day he and I spent in a run specialty store in the U.S., watching runners pick up our shoes and put them down again.

We brought what we saw home, put every function around it and built the shoe in record time, the first masterpiece of our new sensation-based franchise architecture, introducing On's breakthrough, SURREAL superfoam combined with a new CloudTec geometry. That shoe is the Cloudsurfer 3. And in October, it launched with select run specialty partners. The early signals are exceptional. In its first week, the Cloudsurfer 3 sold through at more than 4x the rate the Cloudsurfer 2 did in its launch week. It is already the #1 model with several of our key run specialty partners, and we are pleased to see their teams so invigorated by it, introducing it to their fans with fittings, group runs and in-store events.

This momentum is fully echoed by key run influencers and industry media, who have praised the shoe as a premium leap forward for everyday runners. But this is only the first shoe with our SURREAL superfoam. By the end of 2027, almost all our performance running franchises will run on one of our new supercritical foams. On's pinnacle product, the Cloudboom Strike 2, keeps showing the world what our innovation technology can do. Demand for the LightSpray version was 6x greater than what we could produce, selling out in our U.S. online store on launch day. Our athletes have carried it through the autumn season.

A double victory in the Frankfurt Marathon was followed by a milestone in the New York City Marathon, the first time On athletes reached the podium in both the men's and the women's race at the World Marathon Major. And in the Cloudmonster franchise, the Laced and LightSpray Hyper, the most advanced expressions, keep taking a larger share. Runners can feel the difference the technology makes for them, and they're choosing the very best of it. These successes and the generational updates coming to our core franchises through 2027 give us strong confidence in our ability to win meaningful share in premium running, a market that continues to grow faster than the industry around it.

In lifestyle, we lead with sneaker. This quarter, the Cloudtilt was again one of the fastest-growing sneaker franchises in the whole industry. And every new expression is bringing in new fans. The Cloudtilt Arc launched in September and beat our plan in all 3 regions in its first days. In Asia Pacific, by more than 4x. In Europe, the Cloudtilt is fast becoming a Gen Z staple, taking significant share with this important consumer. But the story is much bigger than one franchise. The Cloud, which also featured in our football edits, continues to show strong momentum, a true evergreen product and icon franchise.

By seamlessly connecting this classic silhouette with our high-profile entry into football, we are driving significant cross-category brand heat and introducing our performance heritage to a whole new generation of lifestyle consumers. In October, 2 new silhouettes joined the lineup: the Cloudnova Moon Mary Jane created with Zendaya, and already trading well above retail on resale platforms, and the sleek lower profile Cloudmuse, which has beaten our forecast since launch. Next year comes the Cloudswift 5, our first sneaker designed from street codes up. The Cloudtilt was just the start. In apparel, we lead with her.

Apparel grew 38% at a constant currency, and we are on track with our goal to triple net sales over the next 3 years while extending our share of wallet with existing customers. Winning with her is a long game, and this quarter showed exactly how we will win it, product designed for her in environments built around her. On the training floor, we launched new Train Tights in FormTec, a fabric developed to sculpt and shape, and backed them with our women's training campaign and women's share of our train collection rose meaningfully. Then in October came our latest collection with Zendaya, a bold design statement in python prints.

And the most visible apparel moment in our history, a reach of 2.5 billion, close to 90% positive sentiment, and top styles selling out across markets within days. Retail continues to be the engine that drives our apparel ambition. In our new generation fleet, apparel share is already at least 50% higher than in our existing stores. And apparel productivity is growing faster than footwear across the whole estate, a strong validator as we look to more than double our store apparel productivity over the 3-year horizon, per product, per moments, per store. It is early, but it is working.

Beyond our 3 strategic growth engines, we showed you in Zurich how we are building for the decades to come with new sports. We're only weeks into that journey, but the early signals from football have been remarkable. Our announcement post became the most seen story in On's history. And in the days that followed, e-commerce sales of our campaign products more than tripled in France and more than doubled in Germany and Spain. That is the halo before we have launched a single boot. Golf follows in the first half of next year, and we will build both sports deliberately. We are thrilled with everything we have seen so far and even more excited about what lies ahead.

The On Premium Playbook everywhere. That conviction ran through every channel and every region this quarter. In the Americas, the work we did with our wholesale partners over the summer, enhanced storytelling, more tech rep education, more shop-in-shops, paid off. Sell-outs strongly improved from the second quarter. Our partners' inventory is healthy, and the Cloudsurfer 3 has landed successfully into exactly the market we wanted. In Asia Pacific, we are building a brand that not only lasts, but is loved. That means expanding deliberately and elevating as we go, upgrading select locations, opening in some of the most in-demand premium mall locations and adding incredible new stores in the region's greatest cities.

It means the same discipline in every channel and every market. And it means engaging our fans even more directly through more than 1,000 street events a year. Japan shows how powerful that combination can be. In one of the world's most premium and culturally influential markets, demand for On continues to outpace supply. When our latest drop with Kith landed in September, it sold out almost immediately. The very next morning, we took it to the streets of Shibuya with a community run that reached well over 1 million people organically. Every decision we make is the On Premium Playbook in action, market-leading growth at remarkably strong margins.

That margin funds investment into the superfoam, the robots, the stores and the athletes that create the next wave of demand, enabling us to keep growing at pace from a bigger base. The margin funds the innovation, the innovation earns the margin, and the loop turns again. As we said at the Investor Day, simple in principle, demanding in practice. Powerful, because it compounds. 7 weeks into the plan, it is already compounding. Frank, please take us through the numbers.

Frank Sluis: Thank you, Caspar, and good afternoon, good morning, everyone. This is the first quarter of the plan we set out at our Investor Day and embodies the On Premium Playbook that we showed you there, growth and margin together. Net sales of CHF 931.4 million, a new record. A gross margin of 66.9%, excluding tariff refunds, the highest in our history. And cash of CHF 1.34 billion, up more than CHF 300 million since the start of the year. I am very pleased to walk you through the results in more detail. Net sales grew 17.8% at constant currency and 17.2% reported, and every region, every channel and every category contributed meaningfully.

Wholesale grew 13.2% at constant currency and 12.2% reported to CHF 538.2 million, and this is where much of the work we did with our partners over the summer showed up. Sell-out stepped up from the second quarter, including a strong back-to-school campaign led by our new exciting launches. In addition, several key accounts in the Americas took holiday deliveries in the final week of September that had been planned for October, business that would otherwise have landed in the fourth quarter. Through all of it, we kept sell-in disciplined exactly as we said we would, and our partners are heading into the holiday season with healthy inventory levels. They can also see what is coming.

The spring '27 order book has built well, and our partners are backing our innovation pipeline with real conviction. Direct-to-consumer grew 24.8% at constant currency and 25.0% reported to CHF 393.3 million, almost twice the rate of wholesale, and another exceptional quarter. Our DTC share reached 42.2%, up 2.6 percentage points year-over-year. You know we always set an extremely high bar for ourselves. And this quarter, we landed slightly below it. Throughout our markets, we held full price discipline despite online traffic being a little softer in a promotional environment. And a few new stores, Munich and Miami among them, now open in the fourth quarter rather than the third.

With this in mind, we are very pleased with how our strategy is driving strong, high-quality growth. The share of our online customers under 24 almost doubled year-on-year, with strong increases among both men and women. In a quarter when the market around us was promotional, the youngest, most culturally influential consumers came to On, while our full price share and resulting gross margin remained market-leading, and that is the next generation of fans arriving on our terms. In retail, we opened some spectacular new stores across the globe, from Copenhagen to San Francisco.

Productivity rose again, strongly led by apparel, and the store initiatives we told you about at the Investor Day drove another increase in customer satisfaction across the fleet. Turning to our regions. The Americas grew 12.4% at constant currency and reported rates to CHF 490.1 million. In North America, growth accelerated from the second quarter. We grew shelf space with our key partners and won younger consumers through back-to-school. We held our position as the brand with the highest ASP and lowest discount rate in the industry, a direct reflection of the strength of our strategy and execution.

Our key accounts grew both in their existing doors and through new ones, and there is a great deal of runway left in both. Further south, Brazil is becoming one of the most exciting stories in the region. The 2 stores we opened in Sao Paulo this quarter traded at more than double our forecast. And when the LOEWE Cloudtilt Cosmic launched in October, Sao Paulo was the second largest city in the world for it. EMEA grew 19.1% at constant currency and 17.9% reported, and passed CHF 0.25 billion in a single quarter for the first time in our history. We still sometimes read EMEA described as a mature region. Look at this quarter.

Every subregion grew, and Southern Europe and the Middle East, in particular, ran well ahead of our expectations. Our Paris, Madrid and Milan stores now trade consistently in our global top 10 alongside our London flagship. This is a region with a lot of potential for growth. And as we set out in September, the runway ahead is long. Asia Pacific grew 31.9% at constant currency and 31.1% reported to CHF 189.9 million. This is the deliberate, controlled pace at which we are building Asia Pacific, expanding and elevating at the same time. This includes being even more selective about how we show up with our partners in the most premium way.

That is why over the coming quarters, we expect growth closer to the mid- to high 20s corridor we set out for the region through 2029 than in the past 2 years. And you can already see the brand we are building. In Japan, our key partners came back to us for significantly more product through the quarter on the back of strong sell-out, with reorders well ahead of what we had planned. And both our Tokyo stores delivered exceptional results. In Korea, every store beat our expectation by at least 30%.

And in Sydney, we opened our first store at Bondi Junction, the epicenter of Australia's activewear movement, in an apparel-first format, and apparel took almost 30% of the sales in its opening weeks. Turning to our categories. Shoes grew 16%; apparel, 38%; and accessories, 40.2%. Apparel and accessories together now make up more than 9% of sales. Caspar told you the run and the sneaker stories. I want to add training, because it is one of the best examples of how authentically this brand can expand. Three years ago, training barely existed for us. This quarter, the Cloud X became our fourth largest footwear franchise, driven by the Cloud X 5 and the Tempo, and the momentum carried into apparel.

Training apparel grew particularly strongly in the U.S., and the share of new apparel customers who found us through training nearly doubled quarter-on-quarter. Training is one of the fastest-growing sports in the world, and we have only just started. Moving down the P&L. Gross margin, excluding the tariff refund, was 66.9%, the highest in our history. Including CHF 52.6 million of U.S. tariff refunds, as we flagged in September, reported gross margin was 72.6%. Last year's third quarter included a onetime adjustment of roughly 200 basis points related to lower anticipated freight and other costs. So on a like-for-like basis, this is an exceptional underlying expansion of 320 basis points.

This is first and foremost the underlying strength of our business model as well as a modest FX tailwind. We would be proud of that margin in any quarter, but especially in such an environment. At the Investor Day, I told you that premium is not the objective in our model. It is the mechanism. This quarter showed what that means. Our margin is the output of the Premium Playbook, innovation that consumers choose at full price, athletes who prove it on the world's biggest stages and experiences in our own channels that On can deliver. Execute each of those steps, and the margin follows.

Full price discipline led by our newest technologies, the sourcing and manufacturing efficiencies that come with strong execution, and a scale and a higher DTC share. And that margin gives us the strength to invest in our future. SG&A, excluding share-based compensation, rose 270 basis points as a percentage of sales, and underlying adjusted EBITDA margin expanded 130 basis points to a record 21.9% when excluding one-off tariff and freight items mentioned earlier. Every part of that investment maps back to our 3-year plan. Selling expenses grew with our store estate, and that is largely a mix effect.

As more of our sales come through our own stores, we earn a higher gross margin and carry higher selling costs at the same time. The net effect is clearly positive. As we showed you in Zurich, retail profitability, including those costs, sits comfortably above the group margin. G&A reflects our investment in technology and expertise, the capabilities to run On at the scale of our 2029 plan. We are building the single customer view and the omnichannel capabilities Alice described at the Investor Day, and we are embedding AI deeply into how we work. That build continues in the fourth quarter. Marketing was 12.1% of sales, a bit below the run rate for this year and reflecting phasing.

Some production costs associated with our football launch, along with a number of grassroots events and partnerships, are landing in the fourth quarter. Put together, 2026 carries the upfront investment in our new sports and our technology foundations, and the material SG&A leverage in our plan builds from 2027. Turning to the balance sheet. I already mentioned our exceptional record cash position. Inventory increased to CHF 495.7 million, up 30.2% year-over-year. Within this, volumes were up just 16%, below our sales growth and a step down from the 20% to 25% growth in recent quarters. The difference is largely currency translation at period end after the U.S. dollar strengthened in September.

We are well positioned for the holiday season and for the Cloudsurfer 3 rollout in January, and weeks of supply in our partners' inventory are healthy. Before I turn to the outlook, one more thank you to all of you who joined us in Zurich and to the On team who made it happen. Two days is a lot to ask of anyone's time, and we are very appreciative. The Investor Day was the result of a massive team effort, and it is the same team with the same spirit of collaboration that will now deliver the plan we set out there. Looking ahead, the fourth quarter has already brought some of our biggest brand moments of the year.

Our latest collaborations with LOEWE and Sky High Farm, our first capsule with Burna Boy, and our athletes on the podium from Frankfurt to New York and Beijing to Kona. The openings of Miami and L.A. stores have drawn huge crowds and stellar demand. We are reiterating our outlook for full year net sales growth in the low 20s at constant currency. We are planning for growth to accelerate in the fourth quarter, with our holiday campaign now live and the biggest innovation cycle in our history gathering pace. And we will run the holiday season the way we have run the whole year. In an expected promotional environment, we will stay true to who we are.

We're excited for the important weeks ahead. The On Premium Playbook is our standard, and we will always choose the long-term health of our brand. On gross margin, we are raising our outlook from at least 65% to around 66%, excluding tariff refunds, reflecting our full price commitment, our higher DTC share and the efficiencies that come with scale. We will keep investing meaningfully into technology, innovation and marketing to support the many opportunities we see ahead of us, and we expect an adjusted EBITDA margin in the range of 19.5% to 20%, again, excluding tariff refunds. Including tariff refunds, we expect a gross margin of around 67.5% and an adjusted EBITDA margin in the range of 21% to 21.5%.

Let me close where I closed at the Investor Day. On is a high-quality earnings compounder. This was a quarter in which much of our industry traded price for volume. We did the opposite and delivered record sales, our highest underlying margins and strong cash generation while doing it. In Zurich, growth and margin, and, not or, was something we said on stage. Today, you can see it in our results. Our biggest product cycle has begun to land. We are investing to scale it, and we are even more excited about this plan today than on the day we presented it. Thank you. Now Caspar, David and I look forward to your questions.

Operator: For the Q&A, David and Frank are joined by Caspar Coppetti, Founder and Co-CEO. [Operator Instructions] Your first question comes from the line of Laurent Vasilescu with BNP Paribas.

Laurent Vasilescu: I wanted to follow up, Frank. Thank you very much for the color on Asia Pacific. I think you called out that Asia Pacific should grow in the mid- to high 20s corridor. I'm curious to know what you're seeing in -- I know you called out Japan as very strong, but curious to know what you're seeing broadly across Asia, China. And then what does that imply -- if you could, what does it imply for the fourth quarter for the other 2 regions as we kind of look for acceleration in the fourth quarter?

Caspar Coppetti: Laurent, this is Caspar. Allow me to take the first part of your question before I hand over to Frank. As you're aware, we're running the On Premium Playbook across all our regions. Now if I had to pick one region where that playbook is almost like a match made in heaven, it is Asia with its aspirational consumer, its brand-savvy consumer. At the same time, Asia Pacific is our youngest region. So there's a lot more demand than we can actually, at the moment, fulfill. And I'll give you a bit of color around that. Take South Korea, for example, and we see a booming economy there. We currently have 3 stores, 3 On stores that we're operating there.

That is well, well beyond the potential that we have. We have a fourth coming online pretty soon, maybe Q4, maybe Q1. But that's just one example. I spoke to this in the prepared remarks. In Japan, we have seen a tremendous demand, especially also for our running products. So in Japan wholesale, say, the Alpen Group, we're now the #1 running brand. When we look into China, and you look at where our own stores and our partner store are, we're still focused on the Tier 1 and Tier 2 cities. So there's also a lot of untapped demand there.

As a matter of fact, a third-party study just showed that we've become now the #2 premium footwear brand in China. And so we are -- the consumers are really looking for what we have. So what you're seeing in the numbers is it's a really paced growth. We could go much faster, but we don't see a need for it. And of course, we're not willing to lean in, say, in a period like now, Double 11, when it's highly promotional, we're not necessarily want to waste our marketing dollars to spend against basically more promotions when we want to sell full price. And with that, I hand over to Frank for the bridge on the numbers.

Frank Sluis: Thanks, Laurent, for the question. Yes, as Caspar explained, we are, of course, really happy with the quarter 3 growth in APAC with 32%. It's been strong, right, on an ever-growing base. The mid- to high 20s refer to the Investor Day, the plan period '27 to '29. And in that sense, of course, we're not giving an outlook for quarter 4 per region. But I think it will gradually move as the base is growing in APAC, of course, like in any other region, we'll steadily get to that growth rate across the plan period, as we described in the Investor Day.

Laurent Vasilescu: Very helpful. And as my second follow-up question, I'd say it was very helpful, the Investor Day. I think you called out that you're currently at 60% of DICK'S Sporting Goods doors and 50% of Foot Locker and JD, with the ambition to get to 75% for 2029. I think you called out additional doors for this quarter. Curious to know, how do we think about this 75% target? Is it a steady progression over the next 3 years? Or is there a material step in next year as you continue to have strong orders from these key accounts?

Caspar Coppetti: Yes. Thanks. That's an excellent question. I mean, first off, I also want to share the good news that the strong progress in wholesale sell-out in the U.S. that we've seen and we've reported on in Investor Day, that has continued for the whole quarter. I think the numbers we outlined and that you just repeated reflect also the investments that especially DICK'S are making in upgrading their fleet. They're opening quite a large number of House of Sport stores. They're elevating some of their existing doors. And this means that we have a wider field to play with our On Premium Playbook, right?

So I don't look at this number as a fixed number, but more of a kind of like a well-aligned number with our key partners of what is the premium environment that they can provide to them.

Operator: Your next question comes from the line of Adrienne Yih with Barclays.

Adrienne Yih-Tennant: My first question is going to be on the LightSpray, obviously, technology. What have you learned from the early reads on it? And in the Analyst Day or the Investor Day, you had talked about a 10% penetration target, but it was unclear about when we would get to that, and how that changes the supply chain, the investments that you need to make over that horizon and how you might accelerate that to get to a higher number on a shorter time period?

Caspar Coppetti: Thank you so much for your question. We love talking about the innovation. Hey look, LightSpray is well on track. We just saw quite a big uplift in demand for LightSpray after the football announcement because, obviously, the technology that the football boot is based on is LightSpray. And so that actually translated over to LightSpray sales of our existing models, mostly the LightSpray Cloudmonster Hyper. Now unfortunately, production is still quite below demand, and we're ramping up production very quickly. So we have the 2 facilities, the one in Switzerland and the scaled factory in Korea. We're just about to bring online a factory in Vietnam.

And some of the football boots and most of the football boots will be made in Portugal. So by midyear next year, we'll have 4 LightSpray locations in production. What's very encouraging is to see as we scale this technology, that our margins are becoming very attractive. We -- one of the things that we have to manage, and as every manufacturer has to manage, is the defect rate, and we've made fantastic progress towards like a 5% defect rate, which is in line now with other technologies. And so I also want to give a shout out to the technical team on our end that has managed this in a very short period of time.

Now if you look a bit ahead, and that's to your 10% question, that is directional, whether we hit that by '29 or 2030 or '28, wouldn't go too deep. What you can expect though is that we're going to roll out LightSpray, not just to our performance franchise, but it will also start to show up in our lifestyle or sneaker franchises. And we have quite a deep pipeline of how the technology becomes more vivid, has more optionality, has more color options, and more texture and so on. And I would say, expect some of that to land in '28 where we will, for the first time, see the full potential of the technology.

Adrienne Yih-Tennant: Okay. Great. And my follow-up question is on AI and the investments that you're making there. There's some discussion about kind of a future world where Muse somewhat disintermediates some of the brands. And I'm just thinking about how are you kind of philosophically thinking about kind of maintaining that customer connection, the brand and the experience in order to kind of mitigate that risk?

David Allemann: Thank you for the question. When it comes to AI and changing consumer surface, you, of course, know that we have seen the whole transition from desktop to mobile to social. And so that's just the latest change of the surface. And we're very proactive about it. So a high percentage of our customer service conversations are already fully done with AI, that gives us a rich color on customers, and it's really a conversation.

And if you can imagine that this happens at scale, not just in customer service, but then also on the overall services that we give consumers through the website, through retail, through our app, that, of course, is an incredible potential to engage with customers at scale through AI. So we're definitely working on that. And you've probably seen that we've -- in a more tech-focused area of migrating completely from AWS to Google Cloud, that we used agentic to fully do that migration. Originally, the plan was to do that in 1.5 years. That whole process compressed down to 3 months just through agentic move from AWS to Google.

That's been one of the case studies at the recent Google at Work conference of a complex process that is made much more efficient through agents. And so if it can happen there, you can imagine what that means then for the consumer-facing technology.

Operator: Your next question comes from the line of Aneesha Sherman with Bernstein.

Aneesha Sherman: I'm curious about the environment in the Americas. It's nice to see the stronger growth in that region. Can you give some color on are you seeing an improvement in that promotional environment that you've now talked about for 2 quarters? And what drives your optimism in Q4 where you say that partners are at healthy inventory levels? Do you expect the promotional environment to continue to improve? And then a quick follow-up on your comments on wholesale versus DTC. Can you talk about your expectations for the mix in Q4?

It seems like you saw a pull forward in wholesale deliveries into Q3, while on the other side, it seems like you pushed out some of the DTC retail growth into Q4. So can you give some color on where you expect the balance to be on the channels?

Caspar Coppetti: Thank you. I'm happy to take the first part of the question. I would say, especially in U.S. wholesale, it's pretty much the same story as in Q2 and Q3 in terms of promotional environment. We, of course, are a bit less affected by that. So we're leading with innovation and our stories, and we stay the course. So we're very much basically unaffected by that. We focus on what we can control, and that is trying to keep inventory levels and our supply in the right balance. Now in Q2, we spoke about that. We took measures to prepare for the upcoming generational shift in our running technologies. Some of that is now already in market.

What we're very encouraged by is that these signals are, of course, right now, Cloudsurfer is only available in run specialty. The strong sell-through signal has been noticed by our wholesale partners. So the bigger boxes, and they've actually increased their spring '27 orders on the back of that. So we remain very, very confident that we will gain share in performance running in '27. And of course, on the lifestyle/sneaker side, there is a big trend away from the heritage styles to more innovation-led styles and On is heavily benefiting from that. So already this year, we have been gaining quite a bit of market share in the sneaker space, and we expect this trend to continue into '27.

Frank Sluis: Thanks, Caspar. Yes, I think Aneesha, to give a bit more sort of color on the numbers. The -- I think, first of all, what we have seen is that the -- the first thing I would say in the U.S. is that the sell-out has been beyond the sell-in, and that's also why we are positive on the inventory developments. So that is an important factor. Of course, we -- as we said in quarter 2, we'll spend a lot of time with our wholesale partners in order to drive the sell-out, and that has really worked. The meaningful step-up has been there in quarter 3, and including a tight control of the sell-in.

So we're positive on the inventory levels. If we look further to quarter 4, we will not, of course, guide specifically on the channels. But what we have said in the press release is that we expect an acceleration of quarter 4 growth versus quarter 3, and that will be predominantly DTC led. And that -- and the other point is on the wholesale, what we saw in quarter 3 was that -- what's something that we can't really control is that we had a bit of extra pickups from retailers, meaning that our growth, we said in the Investor Day, we would land at about 17%.

We were slightly ahead, which came predominantly from that, and that will have obviously a corresponding impact on quarter 4. But again, that's why I think when we look at quarter 4, we expect an acceleration, DTC-led. Yes.

Operator: Your next question comes from the line of Kelly Crago with BMO Capital Markets.

Kelly Crago: Great quarter. I just want to dig into the U.S. wholesale channel a bit more. First, on the run specialty channel, you had some good call-outs there around the Cloudsurfer 3. So just curious how that channel has been trending for you, how it's trending now and how you expect that to trend as we look ahead? And then I have one follow-up.

Caspar Coppetti: Thank you. Yes, the run specialty channel for us is something that's very close to our heart because that's where we started, and we still believe that's where our technology is validated. So what we've done now with Cloudsurfer 3, this shoe was heavily -- basically was developed with a lot of input from our run specialty partners, a lot of insights. We also have a panel of run specialty owners that test the product. So we said to honor that commitment that the channel has to On, the channel has access to it for the first 3 months exclusively, right? That is obviously something that not a lot of brands have done or ever done.

And so we're getting a lot of love back. So we're definitely seeing that in the pull rates, how often On gets pulled, how other silhouettes or franchises are being sold, and we're seeing it in the order rates going into '27. If you look back maybe 5 years back, and you look at pure market share in the channel, On's market share was maybe a bit higher than it was today, but it was a very different product mix. At the time, the run specialty channel also sold our lifestyle footwear, Cloud, as a comfort shoe. And so we have kind of reset the distribution around our lifestyle product. And so comfort is no longer part of run specialty.

In fact, we're not doing comfort at all. And so if you compare the numbers, that explains part of the difference. Right now, we're definitely seeing a very quick acceleration and a strong belief of the channel in us. And I'm personally going to travel out to the biggest trade show for the channel, The Running Event in San Antonio, later this month to also check in and get some feedback that we then can use again to build better product in the future. You still had a follow-up?

Kelly Crago: Yes. Just on the lifestyle piece within the wholesale channel, as we've seen the market slow and the promotions step up, and some big players out there having some challenges, I guess how have the conversations have gone with your retail partners? Are you seeing shelf space gains based on sort of the market dynamics here? And how has that impacted your order books as we look to '27?

Caspar Coppetti: Yes, yes, absolutely. So again, the overall, the lifestyle market is down. We're very significantly up and so as a result, we've gained a lot of market share. And of course, that is reflected in the shelf space that we're getting. Our goal as On is to basically stand on several legs in that channel. Obviously, the Cloudtilt is an absolute blockbuster. In Europe, it's the #1 selling sneaker. In the U.S. and in Asia, it's in the top 3. What we're very encouraged by now in this Q3 is that we're starting other styles to be picked up heavily. First of all, the youth is discovering the Cloud, one of our original staples that's now 12 years old.

And they're almost like rediscovering it and giving it new meaning. So we've seen a lot of demand for that, especially in lighter colors. We also see, in addition to the high stack trend that we've seen for quite a long time now in the market, we're seeing a sleeker silhouette emerge, especially for the female customer. And we have just launched 2 styles that cater to that. The Cloudnova Moon Mary Jane that we launched with Zendaya and the Cloudmuse that we just launched, both are getting really, really good pickup rates. So this continues to be a good story for us.

And of course, as some of our competitors have not so strong innovation pipelines, also our key partners, so Foot Locker, JD, SNIPES over here in Europe, they are willing to trial things with us. And you can imagine if a consumer comes back into, say, a Foot Locker store, and they see a new style from On, it's a discovery process. And so that's how we're hoping to broaden our appeal with that consumer.

Operator: Your next question comes from the line of Jay Sole with UBS.

Jay Sole: I think on the last call, you talked about acceleration in sales growth, and we're seeing that in fourth quarter from Q3. But I think with the broader rollout of the Cloudsurfer 3 starting in January, the strength of the Cloudtilt, that's where you talked about strong order rates and order books. Do you expect to see a further acceleration into Q1? I think that was sort of the thinking if we go back last call. If you could talk about that, that would be great.

Frank Sluis: Yes. Thanks, Jay. The -- I would -- for quarter 1, we will not give yet guidance on the quarters for next year. But I would not necessarily as, of course, run is one variant, I would say. So I would not assume a strong acceleration, a further acceleration in quarter 1, long story short. As, of course, it's one part of the full portfolio. I think what is more important, if we look at the back end or the second half of 2027, then, of course, we will bring the superfoams to the entire running franchise, including the Runner and the Monster, and that effect is probably more meaningful because then it'll be the full running franchise.

Jay Sole: Got it. All right. Frank, that's very helpful. And maybe can you talk about how you're raising your gross margin guidance? It also sounded like you're making some incremental investments, taking the opportunity to reinvest some of that gross profit into the business. What were the incremental investments that you decided to make over the last few weeks? And can you talk about how you continue to plan to grow sales, obviously, and grow earnings above sales given there's higher costs out there, there's inflation across different commodities and things like that. Can you talk about how you're handling both those issues?

Frank Sluis: Yes. Thanks for asking, Jay. So indeed, the gross margin has been trending really favorable, of course, being a direct result of the -- I think, of the full price strategy that we have, the commercial policies, but also continued efficiencies coming through scale in the manufacturing and supply base. We have indeed decided recently to invest some of it into the business because, of course, the new sports are coming in new. We did not know that at the beginning of the year, we'll have a bit of production costs, for example, for the football launch in 2027. And also, I think on the technology front, we just seen meaningful progress, as David just elaborated on.

So we also don't want to take the foot off the gas on that front. So important -- I think most important is that the investments are completely in line with our Investor Day narrative, as we explained. And secondly, is that we are still maintaining our earnings outlook. Yes.

Operator: Your next question comes from the line of Anna Andreeva with Piper Sandler.

Anna Andreeva: You mentioned earlier the expectation for DTC to accelerate sequentially in the fourth quarter. Can you talk about just what's giving you that confidence? Are you seeing acceleration already quarter-to-date? And how should we think about that across the geographies? And just as a follow-up, you mentioned the factory in Vietnam for LightSpray coming online shortly, which is super interesting. And you talked about '26 capacity increase by, I think, a 30-fold. So maybe talk about what can we expect from capacity from this new facility?

David Allemann: So Anna, thank you very much for your question. This is David. You're right. I mean, DTC grew 25%, almost twice as fast as wholesale, and gained 2.6 points of share year-over-year. And I feel very few brands in our industry are growing their own channels at that rate. And we did that, and I think that's important. We did that at full price, which is why our gross margin hit the record 66.9%. And we also achieved this despite high productivity flagship openings shifting into Q4, for example, Munich and Miami Aventura. So we had to offset that. The more interesting question I think that's where you're pointing to, is what is driving the growth?

We are putting even more energy into our DTC engine, younger customers, bigger baskets that mix footwear and apparel, and a stronger presence and preference for the brand through our retail stores, which, of course, is part of our long-term strategy. It follows our Premium Playbook, preference is earned and definitely is not bought, and that's also what you saw from us in the last quarters. If I can give you a few examples. So younger customers. Our online customers under 24, almost doubled year-over-year, and that's both men and women. There's bigger baskets, people who come to us through apparel come back sooner and buy more. So we're really kind of growing share of wallet as well.

And then just the sheer presence through retail, 10 new stores in Q3 from Copenhagen to San Francisco, Sao Paulo. So we spoke about that in the call. And then if you think about how this goes into the next year, we basically told you that in the Investor Day, that we're going to scale over the next 3 years to 180 doors roughly. We're currently closing in on 100 doors over the next months. So that's, of course, then a whole lift for an overall DTC business. So it's really an incredible energy and that also shows in our latest brand tracker that shows that nearly 1 in 3 heavy sneaker buyers says that they now prefer On.

And our gain in preference was the biggest of the 12 brands that we tracked. So it's really our Premium Playbook at work: earn preference, protect the price and then economics compound.

Caspar Coppetti: Yes. And then Anna, to your second question, a lot of these consumers are looking for a LightSpray product and currently we cannot make them fast enough. So that's why the additional capacity in Vietnam will be very, very welcomed. Once fully built, this will more than double our capacity. But there's also another reason why we're opening it in Vietnam for this stage because we want to, as I said earlier, we want to have more product variety. So more expression of what a LightSpray product can look like. And so we're searching the proximity to our Tier 2s in Vietnam to pilot these things. And then we can take them.

The goal with LightSpray, of course, is to be closer to consumers with our manufacturing. So the things we have learned in Korea are now going to Vietnam, and these things can then go to other locations that are still to come.

Operator: Your next question comes from the line of Alex Straton with Morgan Stanley.

Alexandra Straton: Great. Just a couple for you here. One final one just on DTC. Did that fall slightly below plan across geographies? Or was that concentrated more heavily in one geography or another? And then separately, just on the high teens revenue growth target from the Investor Day, can you just talk about how we should think about the shape of that over the 3 years?

Frank Sluis: Thanks, Alex. On DTC, I think as David said, we just see a lot of bright spots really, and we believe there is a lot of positive momentum, in particular, also the younger consumer coming into our ecosystem. I think there's a couple of ways to look at it. The reality is quarter 2 was a bit, I think, above our expectations and quarter 3 was slightly below. But I would not necessarily read it really as a trend, but a bit more as just probably fluctuations that you always see in a business, more than any of that.

And that's also why we are quite confident on the acceleration that we'll see in quarter 4, back to in the range of that running rate year-to-date. That's how I would mostly look at it. Yes, we also gave in the commentary a couple of additional colors, right? There were 2 stores that came in a little bit late instead of quarter 3, launched in quarter 4, some of these details. Of course, in e-commerce, you also have marketplaces that are inherently a bit more promotional. But all in all, I would stick to that sort of volatility that you typically see over the quarters. Yes.

If we then go to the second question on the outlook, the phasing of the growth in the high teens. The way we see it is that we'll expect that we'll be at the high end of that range in the beginning of the period and end at the lower end of the range. So not linear, but maybe somewhat linear, and there are a couple of reasons for that. I think the first one is that the full renovation of the run air, the launch of the superfoams across the full portfolio, will be in half 2 2027. So that will also have a positive impact in 2028.

The second factor to call out is, of course, Los Angeles '28 is going to be a big event also for us, and we expect upside there. The third element is that the new sports, we'll only launch them gradually in 2027, and there'll be increased returns and growth coming from that in the second half of the plan period. And that's why the growth we'll see is as described, starting at the upper end of the range and ending a bit at the lower end of the range. Hope that helps, Alex.

Operator: We have reached the end of the Q&A session. This concludes today's call. Thank you so much for attending. You may now disconnect.

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