Should You Buy Netflix Stock Right Now?

Source The Motley Fool

Key Points

  • Netflix's valuation has dropped from 50-plus times earnings to just 24 times trailing earnings.

  • The "overpriced" argument against Netflix has largely evaporated after the recent sell-off.

  • Its return on assets is more than triple any other large-cap entertainment stock.

  • 10 stocks we like better than Netflix ›

Netflix (NASDAQ: NFLX) isn't Wall Street's favorite stock these days. As of June 29, it's down 44% over the last year, trading at a modest 24 times trailing earnings. Are people selling Netflix stock for good reason, or is it a fantastic buy at these low prices?

The efficiency king nobody's talking about

Netflix doesn't just make money; it makes money efficiently.

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  • Return on assets? 23.7%, more than triple the next-best entertainment stock, Fox Corp. (NASDAQ: FOX).
  • Return on invested capital? 28.8%, again about triple Fox's runner-up reading.
  • Return on equity? 48.5%. You guessed it -- roughly three times Fox's returns on shareholder equity. Sure, Warner Music Group (NASDAQ: WMG) runs ahead at 68.5%, but that's not necessarily a good thing. It's the math you get from Warner's low equity and a heavy debt load.

These aren't just profit percentages that look good on a spreadsheet. They're evidence that Netflix squeezes more profit out of every dollar than its sector rivals can dream of.

A large, red Netflix logo on a billboard frame.

Image source: Getty Images.

It's still growing at scale

Here's the thing about large companies: They're supposed to slow down over time. Netflix didn't get the memo.

For a company generating over $47 billion in annual revenue, Netflix continues to expand at an impressive clip. Revenue rose 16% year over year in the first quarter, and analysts expect roughly 12% annual growth over the next three years. That's like watching a weight lifter win a cross-country footrace.

The valuation reset

From 2023 to 2025, Netflix largely traded at 50-plus times earnings. Investors gladly paid up, and the stock soared to a record market cap of $569 billion last summer.

Things have changed. Netflix's stock plunged amid the Warner Bros. Discovery (NASDAQ: WBD) bidding drama and Q2 revenue and earnings guidance just below the Street's consensus estimates. I already mentioned the 24x P/E ratio and 44% price drop. Netflix isn't on clearance, but the "overpriced" argument has lost its teeth.

Should you buy?

Netflix combines best-in-class operational efficiency with double-digit revenue growth and a valuation that no longer demands perfection. The stock isn't broken; it's just unfashionable. That's a great setup for long-term investors.

Should you buy stock in Netflix right now?

Before you buy stock in Netflix, consider this:

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*Stock Advisor returns as of June 30, 2026.

Anders Bylund has positions in Netflix. The Motley Fool has positions in and recommends Netflix and Warner Bros. Discovery. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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