Meme coins, led by Dogecoin, currently account for 1% of the total value of the crypto market.
Since its launch back in 2013, Dogecoin is up more than 15,000%.
Until Dogecoin transitions from meme coin to utility coin, investors should remain wary.
It seems hard to believe, but Dogecoin (CRYPTO: DOGE) -- a meme coin that launched as a viral internet joke back in 2013 -- still ranks among the top 10 cryptocurrencies in the world. It currently has a massive $14 billion valuation.
But does Dogecoin have any legitimate reason to be included in your long-term portfolio, other than its size and long-term staying power?
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »
Meme coins continue to account for approximately 1% of the value of the entire crypto market. So, purely on diversification grounds alone, it could be argued that investors should have exposure to at least a tiny sliver of the meme coin market. Dogecoin, as the biggest meme coin by market cap, would be the obvious pick.
Image source: Getty Images.
Case in point: Market indexes tracking the broader crypto market typically include the top meme coins. For example, the Coinbase 50 Index includes Dogecoin, where it has a 1.65% weighting. You simply can't ignore that $14 billion valuation.
Moreover, in response to investor demand, crypto investment firms have already launched spot Dogecoin ETFs. This has helped to legitimize meme coins as an investable asset class.
But let's face it: Diversification isn't the real reason most people include Dogecoin in their portfolios. Most investors are focused solely on upside potential, and Dogecoin has clearly demonstrated its ability to soar in value over short periods.
Just look at a five-year chart for Dogecoin, and you'll see a few massive price spikes. While it's trading for just $0.08 these days, that's still up a whopping 15,962% since launch. In May 2021, Dogecoin soared to $0.74. If Dogecoin can get back to that level, it has roughly 9x upside.
Thus far, the primary use case for Dogecoin has been as an online payment method. Billionaire Mark Cuban, for example, accepts Dogecoin for ticket sales and merchandise related to his NBA team, the Dallas Mavericks. And billionaire Elon Musk -- a longtime proponent of the meme coin -- accepts Dogecoin for some Tesla merchandise.
But what if Dogecoin ever finds another use case and transitions from a pure meme coin to a much more utility-oriented coin? That's when it might finally deserve a closer look by long-term investors. Instead of being based on hype and buzz, the value of Dogecoin would be based on something more tangible.
That being said, I'm not including Dogecoin in my long-term investment portfolio. The reality is that Dogecoin is down 90% from its all-time high and has been in decline for nearly five years. Dogecoin once stood out, but the meme coin market is saturated with tens of thousands of new entrants.
Sure, Dogecoin might be up more than 15,000% since launch, but most of those gains went to early buyers back in 2013. If you're thinking about buying Dogecoin in 2026, it may already be too late. Meme coins can be fun, but they're not for long-term portfolios.
Before you buy stock in Dogecoin, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Dogecoin wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $415,040!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,256,076!*
Now, it’s worth noting Stock Advisor’s total average return is 920% — a market-crushing outperformance compared to 207% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of June 19, 2026.
Dominic Basulto has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Tesla. The Motley Fool recommends Coinbase Global. The Motley Fool has a disclosure policy.