Why Meta Platforms Stock Crushed the Market Today
Key Points
Meta Business Agent is now widely available to enterprises with a presence on the company's platforms.
It's free for now, with subscription plans in the works.
- 10 stocks we like better than Meta Platforms ›
The stock of Facebook and Instagram owner Meta Platforms (NASDAQ: META) was an outlier in a good way on Wednesday. The social media king's equity rose by more than 4%, largely on the news that it had rolled out its business-oriented artificial intelligence (AI) offering worldwide.
Agent of change?
That offering, sensibly titled Meta Business Agent, is a conversational tool that harnesses agentic AI to handle a range of client interactions. This is now available worldwide to companies of all sizes, Meta wrote in a press release, and can also be accessed via Instagram.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
Image source: Getty Images.
In a way, Meta Business Agent already has a considerable user base. Meta said that over 1 million enterprises were using earlier chatbot versions of the system in the company's WhatsApp and Messenger apps.
The platform is free for businesses to launch, at least initially. The company plans to introduce paid subscription plans in the near future.
The social media giant also trumpeted the launch of the Meta Business Agent Platform, which, in its words, "gives businesses the infrastructure to build, customize, and deploy their Business Agent at scale."
Much to prove
While the enterprise AI market is already crowded and competitive, Meta is sure to make some inroads with Business Agent simply because of the ease of adaptability -- in its press release, the company stressed that it was essentially a bolt-on solution for businesses with Instagram pages, for example, or a presence on WhatsApp.
That said, this is relatively new territory for Meta, so we'll see whether it can carve out meaningful market share with the platform. Investors should keep a keen eye on take-up -- particularly given that Meta is aiming to expend a whopping $125 billion (at least) in capex, much of it on AI data center build-outs, and will need to demonstrate there's some tangible return on this spend.
Should you buy stock in Meta Platforms right now?
Before you buy stock in Meta Platforms, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Meta Platforms wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $449,393!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,366,006!*
Now, it’s worth noting Stock Advisor’s total average return is 983% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of June 3, 2026.
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Meta Platforms. The Motley Fool has a disclosure policy.
Recommended Articles
