Citizens expects DraftKings to move forward with significant workforce reductions this year.
DraftKings' sales growth is poised to decelerate substantially this year, and the company's focus is shifting to profitability.
Layoffs and other efficiency initiatives look poised to facilitate big earnings growth this year.
DraftKings (NASDAQ: DKNG) is moving forward with a restructuring that could see it lay off a sizable portion of its workforce. In a recent note on the stock published by Citizens, the firm's analysts estimated that workforce reductions would come in at the lower end of the 2% to 15% range that has been the norm among tech companies recently.
In the note, Citizens reiterated a market-outperform rating on DraftKings stock and set a one-year price target of $38 per share. As of this writing, that target implies upside of roughly 72%.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »
Image source: Getty Images.
DraftKings has grown revenue at an impressive clip in recent years thanks to the expansion of betting legalization and rising interest in sports betting. Revenue increased 27% annually to reach roughly $6.05 billion last year, but the company is now seeing sales growth decelerate in the absence of legalization in new markets and signs of saturation in the betting market. For 2026, the company is targeting sales between $6.5 billion and $6.9 billion -- suggesting annual growth of roughly 11% at the midpoint of the guidance range.
As noted in Citizens' recent report on the stock, DraftKings has increased the size of its workforce by roughly 31% over the last several years. The company ended 2025 with more than 5,500 employees across 13 countries.
With growth seemingly poised to slow substantially in the near term, reducing its workforce could allow DraftKings to reduce its operating expenses and improve net-income margins. The company shifted into posting positive net income last year, and a further pivot to focusing on profitability over sales expansion this year looks like a sensible move as factors outside of its control have become less conducive to revenue growth.
DraftKings stock is down roughly 35% year to date, and shares trade down 69% from their lifetime high. With the company focusing on efficiency and still seemingly on track to post double-digit sales growth this year, earnings could grow at a rapid clip this year.
With its last quarterly update, DraftKings outlined a target for non-GAAP (adjusted) earnings before interest, taxes, depreciation, and amortization (EBITDA) between $6.5 billion and $6.9 billion -- up from roughly $620 million last year. An improvement on that scale could help power a resurgence in bullish momentum for the stock. On the other hand, the market will still be looking for indications of what the growth picture looks like for sales and earnings next year and whether the company can continue making efficiency moves to supercharge earnings growth while still keeping sales growing at a solid clip.
Before you buy stock in DraftKings, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and DraftKings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $409,970!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,174,241!*
Now, it’s worth noting Stock Advisor’s total average return is 889% — a market-crushing outperformance compared to 192% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of February 24, 2026.
Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.