The World’s Most Popular YouTuber Just Filed for a Crypto Banking App — What Could Go Wrong?

Jimmy Donaldson, the 27-year-old creator behind MrBeast —the YouTube channel with more than 446 million subscribers— has filed a trademark application to create a banking platform. The project would also include crypto payments.

The move marks MrBeast’s shift from entertainment to blockchain-driven financial services. If successful, it could establish him as the first influencer to launch a mainstream banking brand in the United States.

MrBeast Eyes Crypto Banking

MrBeast has officially entered the crypto market after filing a trademark to open his own investment services platform.

According to a filing from the United States Patent and Trademark Office (USPTO), the creator applied to trademark “MrBeast Financial” on October 13. 

The new venture would offer various online banking services. The filing unveiled offerings such as issuing credit and debit cards, processing cryptocurrency payments, facilitating crypto exchanges through decentralized platforms, and offering other investment services.

If given the green light, MrBeast Financial would mark the first large-scale banking venture spearheaded by a social media influencer in the United States.

According to the USPTO’s standard review process, the trademark will undergo its initial examination around mid-2026. A final decision will likely arrive before the end of next year.

This move isn’t the first time MrBeast, for better or for worse, has ventured into cryptocurrencies.

The Shadow of a $10 Million Crypto Controversy

Last October, MrBeast became embroiled in a scandal after crypto sleuth SomaXBT revealed that the content creator had allegedly made over $10 million by backing low-cap tokens.

The investigation found that MrBeast participated in several Initial DEX Offerings (IDOs), earning substantial profits as token prices surged. However, after his exit, most of these projects lost over 90% of their value. These projects were swiftly identified as pump-and-dump schemes.

One of the most notable examples involves the SuperFarm ($SUPER) token. Dating back to March 2021, this project was supported by influencer Elliot Trades. According to SomaXBT, MrBeast invested $100,000 in the venture and was granted 1 million $SUPER tokens. Shortly after his involvement, the token’s value spiked. 

In a separate investigation, Loock Advising alleged that the YouTuber had profited at least $23 million from insider trading incidents linked to rug pulls.

MrBeast’s latest filing suggests he’s ready to formalize his role in finance after years of experimentation with crypto. 

Whether MrBeast Financial becomes a legitimate banking platform or another influencer-led experiment, its success will test how far digital creators can extend their influence beyond entertainment and into finance.