If a Bear Market Is Coming, History Says the Smartest Investors Are All Making This 1 Move Right Now

Source The Motley Fool

Key Points

  • Keeping your emotions in check can make all the difference between losing money and making money in a bear market.

  • The most successful investors prioritize long-term gains over short-term fluctuations.

  • You can navigate a bear market successfully by refusing to panic-sell and by buying high-quality assets at a bargain price.

  • These 10 stocks could mint the next wave of millionaires ›

When stocks drop by 20%, it generally means a bear market has arrived. And as scary as that may seem, it's a natural part of the economic cycle. In fact, over the past 150 years, U.S. stocks have dipped into bear-market territory about every three and a half years. Think of bear markets not as catastrophes, but as cooling-down periods.

The last bear market started in June 2022, so the U.S. has gone four years without one. The thing is, there's no sure way to know when the next one may occur. However, when it does arrive, history shows that the single best thing investors can do is not to rush to the exits. Here's why.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

A roaring bear, with a downward-trending bar chart in the background.

Image source: Getty Images.

Sidestepping the frenzy

The term "bear market" is sometimes intended to cause turmoil. After all, there's no better way to draw more viewers to your news program or sell more internet ads than to scare investors half to death.

Rather than get caught up in the drama, experienced investors know to keep buying during bear markets, not sell. Buying when others are fleeing means you can purchase assets at a rock-bottom price.

Sticking with the market means continuing scheduled contributions to retirement or investment accounts, even as prices fall. By buying more shares at bargain prices, you're practicing dollar-cost averaging, which lowers your average cost per share and amplifies gains when markets eventually recover. And markets will recover: On average, a bear market lasts 289 days, or about nine and a half months.

There's no denying that bear markets aren't anyone's idea of a good time. But they tend to be relatively short-lived, and they provide an excellent opportunity to pick up high-quality assets at a low price.

The surprise at the other end of a bear market

If you continue to invest throughout a bear market, you may be in for a sweet surprise on the other side. Consider this: As the market pulls out of its slump and moves back toward bull territory, the shift may be barely noticeable. Over the past 20 years, more than one-third of the S&P 500's best days have occurred in the first two months of a new bull market, before it was clear that one had even begun.

Those who hung in there and kept investing throughout the rough patches were the investors who profited. And while past performance is not always indicative of future results, looking back at history can help you make an educated guess about what you should do when the next bear market arrives.

Where to invest $1,000 right now

When our analyst team has a stock tip, it can pay to listen. After all, Stock Advisor’s total average return is 986%* — a market-crushing outperformance compared to 214% for the S&P 500.

They just revealed what they believe are the 10 best stocks for investors to buy right now, available when you join Stock Advisor.

See the stocks »

*Stock Advisor returns as of August 29, 2026.

The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Natural Gas sinks to pivotal level as China’s demand slumpsNatural Gas price (XNG/USD) edges lower and sinks to $2.56 on Monday, extending its losing streak for the fifth day in a row. The move comes on the back of China cutting its Liquified Natural Gas (LNG) imports after prices rose above $3.0 in June. It
Author  FXStreet
Jul 01, 2024
Natural Gas price (XNG/USD) edges lower and sinks to $2.56 on Monday, extending its losing streak for the fifth day in a row. The move comes on the back of China cutting its Liquified Natural Gas (LNG) imports after prices rose above $3.0 in June. It
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
ECB Policy Outlook for 2026: What It Could Mean for the Euro’s Next MoveWith the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
Author  Mitrade
Dec 26, 2025
With the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
placeholder
Financial Markets 2026: Volatility Catalysts in Gold, Silver, Oil, and Blue-Chip Stocks—A CFD Trader's OutlookGet a comprehensive financial market 2026 outlook exploring key economic drivers, volatility catalysts in gold, oil and stocks, and what the evolving economic outlook means for cfd trading strategies and risk management on global markets.
Author  Rachel Weiss
May 15, Fri
Get a comprehensive financial market 2026 outlook exploring key economic drivers, volatility catalysts in gold, oil and stocks, and what the evolving economic outlook means for cfd trading strategies and risk management on global markets.
placeholder
Silver Reclaims $70 to Hit Nearly Two-Month High as Monthly Gain Exceeds 20% On August 28 Eastern Time, international silver prices continued their recent strong rally, with spot silver (XAGUSD) briefly breaking through the key $70 mark intraday, after approaching
Author  TradingKey
Yesterday 08: 52
On August 28 Eastern Time, international silver prices continued their recent strong rally, with spot silver (XAGUSD) briefly breaking through the key $70 mark intraday, after approaching
goTop
quote