850 Billion Reasons (and Counting) Why Investors Love Apple Stock
Key Points
Apple's impressive profitability has allowed it to initiate significant share repurchases.
The stock’s rise can be partly attributed to the company’s earnings-per-share growth.
- 10 stocks we like better than Apple ›
Investors are certainly familiar with just how profitable Apple (NASDAQ: AAPL) is. Its reported net income margin in the fiscal 2026 second quarter (ended March 28) was a fantastic 26.6%. Pricing power and brand loyalty help drive bottom-line performance.
This kind of financial strength has allowed the business to take care of its shareholders. To be more specific, there are 850 billion reasons (and counting) why investors love Apple stock.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »
Image source: The Motley Fool.
Apple started its capital returns program in 2012. Since then, the business has repurchased $851 billion worth of shares, a truly massive figure that exceeds the current market capitalizations of all but 18 publicly traded companies.
On April 30, Apple added $100 billion in capacity for additional stock buybacks. This adds to the $64 billion remaining on its prior authorization. In total, this means it won't be long until Apple eclipses $1 trillion in cumulative share repurchases.
All else equal, buybacks introduce a tailwind to earnings per share (EPS) because they reduce the number of shares outstanding. In the past decade, Apple's diluted EPS has risen at a compound annual rate of 15.5%. During that time, the diluted outstanding share count shrank by about 33%.
Apple's stock price has soared 1,140% in the last 10 years (as of June 23). Investors should credit some of this performance to the leadership team's capital allocation policy.
Should you buy stock in Apple right now?
Before you buy stock in Apple, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $387,428!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,221,398!*
Now, it’s worth noting Stock Advisor’s total average return is 895% — a market-crushing outperformance compared to 205% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of June 25, 2026.
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
Recommended Articles
