Market Crash: The 3 Best Dividend Stocks to Buy Right Now

Source The Motley Fool

Key Points

  • Some people aren't trusting this market rally, which continues to move higher.

  • Every portfolio should have some defensive plays in it in case of a market downturn.

  • Dividend Kings have weathered economic storms in the past and still increased their payouts.

  • 10 stocks we like better than PepsiCo ›

With stubborn inflation, uncertainty around what will happen next with interest rates, and higher gas prices, some investors aren't buying into the recent stock market rally. That's understandable as no one wants to get caught flatfooted if momentum stalls and portfolios are left without any defensive positions.

To be clear, a defensive position doesn't mean market crash-proof, as all companies feel ripples from downturns in some shape or form. But there are companies that have proven they can bend but not break during severe market pullbacks and crashes.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

Companies that fit that criteria are Dividend Kings, meaning they have increased their dividend payouts for 50 or more consecutive years, which is a sign of a strong business. No matter what's been happening in the economy and the broader world, those companies have always managed to keep boosting their dividend payouts.

Three companies that have hit that elite status are PepsiCo (NASDAQ: PEP), Black Hills (NYSE: BKH), and Colgate-Palmolive (NYSE: CL).

A bull and a bear on bar charts facing each other.

Image source: Getty Images.

1. Drinks and snacks help hike dividend payouts

PepsiCo's rival, Coca-Cola, is also a Dividend King, with 63 years of consecutive dividend increases, and it leads Pepsi, which has increased its dividend payouts for 54 years. Coca-Cola is another quality dividend-paying stock, but I've included Pepsi on this list because it has its rival beat in terms of dividend payout, as many people will want to generate more income during a market downturn. Coca-Cola's dividend currently yields 2.6%, while PepsiCo's yields 3.9%.

Unlike Coca-Cola, PepsiCo also has a broader portfolio of products, including drinks and snacks; its snack division could experience meaningful revenue growth in the years ahead. Grand View Research forecasts the global snack market will climb in value from roughly $719 billion in 2024 to over $922 billion by 2030.

During an economic downturn, people tend to cut back on expenses like vacations and big-ticket purchases, but snacks and drinks remain an affordable luxury. That helps PepsiCo keep its edge. That said, this isn't an investment to own for stock price appreciation, but it will pay you a dividend with a respectable yield, no matter what's happening in the economy.

2. The utility Dividend King

This list primarily consists of consumer goods stocks, but I added Black Hills to offer some variety, as utility providers have critical services people will always need.

The company's subsidiary, Black Hills Energy, provides electric utilities and natural gas to over 1 million customers. It also has a utility partnership with Microsoft in Wyoming, and its energy assets and customer base could also soon expand, as it's in a definitive agreement to merge with NorthWestern Energy Group. Together, the combined company would have over 2 million customers across eight states.

To earn the Dividend King title, Black Hills has increased its payout for 56 consecutive years, with that dividend yielding 3.7%. If the NorthWestern merger is approved, the combined company plans to continue paying dividends.

3. From toothpaste to dog food

Rounding out this list is Colgate-Palmolive, which has a huge portfolio of products that people will always buy. It makes Colgate toothpaste, Irish Spring soap, and Palmolive dishwashing liquid, and it owns the pet prescription food company, Hill's Pet Nutrition.

The company recently posted strong 2026 first-quarter results, with $5.3 billion in net sales, marking the fourth consecutive quarter of record net sales for Colgate-Palmolive. However, the company issued some warnings for the rest of the year. It expects packaging and material costs to rise and shared a few scenarios in which it could incur additional costs.

Still, the company has been around long enough to handle plenty of uncertainty and has still increased its dividend payout for 63 consecutive years. That dividend payout currently yields 2.3%.

Should you buy stock in PepsiCo right now?

Before you buy stock in PepsiCo, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and PepsiCo wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $477,813!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,320,088!*

Now, it’s worth noting Stock Advisor’s total average return is 986% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of May 26, 2026.

Jack Delaney has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Colgate-Palmolive and Microsoft. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Forecast: U.S.-Iran Negotiations Face Uncertainties, Gold May Fall Below $4,400During the Asian session on May 26, gold prices ( XAUUSD) weakened under pressure after briefly touching the $4,580 resistance level, maintaining a weak trend intraday and potentially ent
Author  TradingKey
12 hours ago
During the Asian session on May 26, gold prices ( XAUUSD) weakened under pressure after briefly touching the $4,580 resistance level, maintaining a weak trend intraday and potentially ent
placeholder
Gold edges higher above $4,550 on US-Iran peace optimism Gold price (XAU/USD) gains ground to near $4,575 during the early Asian session on Tuesday. The precious metal edges higher as hopes for US-Iran peace negotiations weakened the US Dollar (USD). 
Author  FXStreet
19 hours ago
Gold price (XAU/USD) gains ground to near $4,575 during the early Asian session on Tuesday. The precious metal edges higher as hopes for US-Iran peace negotiations weakened the US Dollar (USD). 
placeholder
Forex Today: Risk flows dominate markets on US-Iran deal hopesHere is what you need to know on Monday, May 25:
Author  FXStreet
Yesterday 09: 45
Here is what you need to know on Monday, May 25:
placeholder
Silver Price Forecast: XAG/USD holds gains near $78.50 on US-Iran deal optimismSilver price (XAG/USD) rises nearly 4% after registering losses in the previous day, trading around $78.50 per troy ounce during the Asian hours on Monday.
Author  FXStreet
Yesterday 01: 26
Silver price (XAG/USD) rises nearly 4% after registering losses in the previous day, trading around $78.50 per troy ounce during the Asian hours on Monday.
placeholder
Gold Price Forecast: XAU/USD keeps looking for direction above $4,500Gold (XAU/USD) trades lower for the second consecutive day on Friday, but remains contained within previous ranges, with downside attempts limited above the $4,500 line for now.
Author  FXStreet
May 22, Fri
Gold (XAU/USD) trades lower for the second consecutive day on Friday, but remains contained within previous ranges, with downside attempts limited above the $4,500 line for now.
goTop
quote