Is Amazon Stock a Long-Term Buy?

Source The Motley Fool

Key Points

  • Amazon's fundamentals are strong, with durable growth driven by many tech-enabled tailwinds.

  • The business possesses numerous competitive strengths that solidify its position among rivals.

  • There might be no better time to buy, as the valuation is near a 10-year low.

  • 10 stocks we like better than Amazon ›

There's no denying the fact that Amazon (NASDAQ: AMZN) is one of the most disruptive businesses out there. The company upended the retail sector. It introduced cloud computing to the world. And it's making inroads in healthcare and autonomous driving.

Management's forward-thinking mentality has made this "Magnificent Seven" stock a huge winner. Its shares have rocketed 647% and 11,500% higher in the past 10- and 20-year periods (as of March 3).

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

But as we stand in 2026, is Amazon stock a long-term buy?

Amazon name on yellow screen filter with warehouse and truck in background.

Image source: The Motley Fool.

The foundation is secure

Investors would do better in the stock market if they focused on the highest-quality companies. Over long periods of time, these businesses can boost your portfolio's results. Amazon falls squarely into this category. This is an elite company.

Amazon's positioning at the center of multiple secular trends is a situation most businesses dream of. The growth of online shopping, cloud computing, digital advertising, and streaming entertainment, for example, has and will continue to propel Amazon forward. The company is also a power player in the artificial intelligence race, with plans to spend $200 billion in total capital expenditures in 2026.

Despite its gargantuan revenue of $717 billion in 2025, analysts estimate the top line to increase 41% to surpass $1 trillion in 2028. That growth helps to lift net income, which was up 31% last year compared to 2024. From a financial perspective, the company is in great shape.

As mentioned, Amazon is a disruptive force. Its strong position in numerous markets supports its staying power. Said differently, investors can sleep well at night knowing that the business they own has almost no threat of being disrupted itself.

Amazon's tremendous scale provides an unmatched cost advantage. Its online marketplace possesses a powerful network effect. Customers of Amazon Web Services deal with high switching costs. And the ability to collect and leverage mountains of data allows the enterprise to constantly improve and find new monetization avenues.

This company is undoubtedly worthy of being a long-term investment.

Don't ignore the valuation

Once an investor decides that Amazon is a wonderful business, the next hurdle to clear centers on the valuation. If investors pay too high a price, it can be an obstacle to producing outsize investment gains. Valuation should never be overlooked.

Amazon shares have faced some selling pressure, as they're off 18% from the peak. This provides investors with a great opportunity to buy. The stock trades at a price-to-earnings ratio of 29.1. This is basically a 10-year bargain valuation, as the multiple has rarely been cheaper over the past decade.

Don't make the decision complicated. Amazon makes sense as a long-term buy.

Should you buy stock in Amazon right now?

Before you buy stock in Amazon, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $534,817!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,123,912!*

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*Stock Advisor returns as of March 7, 2026.

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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