Samson Mow eyes Europe Bitcoin expansion after France invite

Jan3 founder Samson Mow is weighing in on advocating for Bitcoin in Europe after a promising discussion with pro-Bitcoin French legislator Sarah Knafo. 

In a Saturday X post, he commented:

 “It was great to meet Knafo Sarah, and she’s invited us to visit France! Looking forward to starting a nation-state Bitcoin adoption wave in France and perhaps all of Europe!”

Samson Mow discussed Bitcoin agenda with Sarah Knafo  

At the BTC Prague event this week, Mow met with a member of the European Parliament, Sarah Knafo, and discussed how his company could help craft Bitcoin-forward policies in France and develop a strategic Bitcoin reserve.

Knafo even described their meeting as excellent and acknowledged Mow for his advisory role to the president of El Salvador and many other leaders. She added that France has to step up and tackle these issues head-on, hinting at more Bitcoin advocacy in the future.

According to Knafo, she invited Mow and his team to France. She also met with Strategy’s founder, Michael Saylor, who she found to be “visionary and ambitious.” 

France has been actively expanding its involvement with crypto. Most recently, Paris-based Blockchain Group purchased 624 BTC for €60.2 million, about $68.7 million, raising its total holdings to 1,471 BTC.

Additionally, in March, Bpifrance committed €25 million, equal to about $27 million, to cryptocurrency investments to support France’s blockchain and crypto innovation.

Revolut, a European neobank with crypto support, also announced plans to invest over $1.1 billion in France and pursue a local banking license in May. It is also preparing to add at least 200 more people within three years.

Knafo confirmed that more crypto projects will soon be in Europe and the country. So far, about 10% of French citizens hold crypto assets, and roughly 33% of French people plan to acquire crypto assets in 2025.

However, France still lags behind compared to adoption rates in the UK (19%), the Netherlands (17%), and Belgium (17%). However, France has seen a 10-point increase in public interest, reaching 33%. This puts it just behind Italy, which leads at 37%.

Europe’s crypto adoption is still low compared to other countries worldwide

Some crypto executives have expressed concerns over Europe’s lower crypto adoption than the rest of the world. In March, Elisenda Fabrega, general counsel at Brickken, a European real-world asset (RWA) tokenization platform, stated that European corporate adoption remains limited.

Fabrega argued that the investors are reluctant to join the crypto community because of underlying structural barriers, including regulatory uncertainty, lack of institutional endorsement, and an underdeveloped market.

He added, “Europe has yet to take a definitive stance on Bitcoin as a reserve asset.”

Nonetheless, the European Union has become more open to crypto assets, first proposing Markets in Crypto-Assets Regulation (MiCA), a digital token regulatory framework, in September 2020, adopting it in May 2023, and fully implementing it in December 2024.

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