World Liberty Financial Raises $1B: Trump-Backed Crypto Venture To Extend Token Sales

The Financial Times reported on Monday that World Liberty Financial (WLF), the digital asset venture associated with President Donald Trump, has successfully raised $1 billion through its token sales. 

Initially launched in October with a goal of selling only 20 billion WLF tokens, the decentralized finance’s (DeFi) venture token surpassed this target by selling 21 billion tokens, demonstrating robust demand despite a rocky start.

Eric Trump Champions World Liberty Financial At ‘High-Profile Event’

Per the report, this surge in interest comes as WLF announces the release of an additional 5 billion tokens from its total supply of 100 billion, citing “massive demand and overwhelming interest.” 

The Trump family’s foray into the cryptocurrency space has been marked by a blend of enthusiasm and controversy. Over the weekend, both Donald Trump and his wife, Melania, launched their own memecoins, which experienced rapid spikes in value. 

Eric Trump, actively promoting World Liberty Financial, also attended a “high-profile crypto event” in Washington, celebrating the intersection of politics and digital assets as his father prepares for a new administration.

Trump’s embrace of the crypto sector during his election campaign has resonated with industry executives, many of whom anticipate a more favorable regulatory environment compared to the policies of the outgoing Biden administration. 

The appointment of crypto-friendly figures, such as Paul Atkins to lead the Securities and Exchange Commission (SEC) and David Sacks as the newly created artificial intelligence (AI) and Crypto Czar, further underscores this potential shift. However, the venture has not been without its critics. 

Trump’s Memecoins Spark Controversy

Concerns arise over the limited rights associated with WLF tokens, which provide holders with only minimal voting rights and no economic entitlements. Furthermore, the tokens cannot be traded or sold back to WLF, leading to questions about their long-term value and utility.

Compounding the intrigue surrounding WLF, notable crypto entrepreneur and TRON blockchain founder Justin Sun recently revealed a significant investment of $45 million into the venture, raising his total stake to $75 million. 

The market’s reaction has been volatile, exemplified by Bitcoin’s brief spike to a record high of over $109,000 on Monday, followed by a retraction toward $102,000 after Trump’s inauguration speech. 

Analysts now speculate that upcoming executive orders from Trump could bolster the crypto industry’s fortunes in the US, although skepticism lingers among some industry veterans. 

Nic Carter, a venture capitalist, articulated concerns about the “ethical implications” of a sitting president engaging in business ventures that could be perceived as “conflicts of interest.”

The launch of Trump’s memecoins has also stirred controversy, with the Donald Trump memecoin experiencing a sharp decline from a weekend high of $75 to $52. 

Meanwhile, the Melania Trump memecoin, which disrupted the market dynamics of the Donald coin, saw its value fluctuate significantly from a high of $13.64 to $8.43.

Bernstein analysts have noted that this “chaotic crypto era” marks a critical juncture, suggesting that government engagement with cryptocurrencies may redefine the relationship between leadership and emerging technologies. 

The analysts assert that the launch of Trump and Melania’s memecoins signifies a potential regulatory shift in the country, where digital assets could serve as a direct connection to a mass audience.

Featured image from DALL-E, chart from TradingView.com