Why Apple Stock Dropped on Friday

Source Motley_fool

Key Points

  • Sales of iPhones and Macs exceeded Apple's expectations.

  • Apple's suppliers can't keep up with the demand.

  • 10 stocks we like better than Apple ›

Shares of Apple (NASDAQ: AAPL) fell on Friday after the iPhone maker warned of supply shortages and soaring component costs that were delaying sales and denting its profit margins.

A declining stock chart.

Image source: Getty Images.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

iPhones and Macs are selling well

Apple's revenue grew 16% year over year to a whopping $109 billion in its fiscal 2026 third quarter, which ended on June 27.

The gains were fueled by a 22% surge in iPhone sales to $54 billion. Mac sales were also strong, with revenue rising 29% to $10 billion, aided by the launch of Apple's more affordable MacBook Neo.

All told, Apple's earnings climbed 29% to $2.02 per share. That topped Wall Street's estimates, which had called for per-share profits of $1.94.

Yet Apple's growth is decelerating

Investors, however, focused more on Apple's lackluster sales outlook. Management guided for revenue to increase 9% to 11% year over year in its fiscal third quarter. That fell short of the 12% growth Wall Street had projected.

During a conference call with analysts, chief financial officer Kevan Parekh warned that supply shortages would likely worsen and impact iPhone, Mac, and iPad sales.

Booming demand for artificial intelligence (AI) infrastructure has driven up memory chip costs, weighing on Apple's margins and forcing it to raise prices.

But the good news is that CEO Tim Cook said the most pressing component shortages were due to higher-than-expected sales of iPhones and Macs.

"The root cause of it is not a regular supply issue," Cook said. "It's a demand forecast issue, to be candid, where the iPhone and the Mac are both doing remarkably better than we thought they would do."

That's a good problem to have -- and one that Apple will eventually rectify as it works to bolster its supply chain.

Should you buy stock in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $394,601!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,197,093!*

Now, it’s worth noting Stock Advisor’s total average return is 895% — a market-crushing outperformance compared to 206% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of July 31, 2026.

Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
WTI steadies around $87.50 despite renewed supply concernsWest Texas Intermediate (WTI) oil price experiences volatility after registering over 2.5% losses in the previous day, trading around $87.40 per barrel during the Asian hours on Wednesday.
Author  Mitrade Team
6 Month 10 Day Wed
West Texas Intermediate (WTI) oil price experiences volatility after registering over 2.5% losses in the previous day, trading around $87.40 per barrel during the Asian hours on Wednesday.
placeholder
XRP Price Prediction for July 2026: Can Buyers Finally Break the Downtrend?XRP (XRP) price trades near $1.05, caught between a year-long downtrend and a sudden burst of buying.July has historically rewarded XRP holders. This year the month arrives with on-chain accumulation
Author  Beincrypto
6 Month 30 Day Tue
XRP (XRP) price trades near $1.05, caught between a year-long downtrend and a sudden burst of buying.July has historically rewarded XRP holders. This year the month arrives with on-chain accumulation
placeholder
What to Expect From Ethereum (ETH) in July 2026Ethereum (ETH) enters July 2026 trading near $1,570, close to multi-month lows, after recording its first run of three consecutive red quarterly candles in its history.On-chain data and price charts n
Author  Beincrypto
7 Month 01 Day Wed
Ethereum (ETH) enters July 2026 trading near $1,570, close to multi-month lows, after recording its first run of three consecutive red quarterly candles in its history.On-chain data and price charts n
placeholder
Intel Price Forecast: Nvidia Picked Xeon 6, Invested $5B, Yet Analysts Still Trail INTCIntel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
Author  TradingKey
7 Month 02 Day Thu
Intel Corporation (NASDAQ: INTC) sits at $140.05, holding firm on the ascending trendline within the 2H timeframe. The RSI indicator is currently reading 55.21, positioning it as neutral-
placeholder
Meta Compute Launch Sends AI Compute Stocks Tumbling GloballyMeta’s plan to sell surplus computing power hit chip stocks hard on Wall Street. Meta’s own shares climbed nearly 9% on the news.The announcement flipped years of assumed AI compute scarcity into a su
Author  Beincrypto
7 Month 02 Day Thu
Meta’s plan to sell surplus computing power hit chip stocks hard on Wall Street. Meta’s own shares climbed nearly 9% on the news.The announcement flipped years of assumed AI compute scarcity into a su
goTop
quote