White House Posts ‘TRUMP COIN,’ But Not the Crypto. $TRUMP Dips
The White House shared a nine-second video promoting a new Trump Coin on July 16, but it wasn’t the cryptocurrency. Treasury Secretary Scott Bessent unveiled a $1 gold-finish coin honoring President Trump for America’s 250th anniversary.
The announcement caused brief confusion online, since the physical coin shares its name with the TRUMP memecoin. That token traded near $1.56 shortly after the video circulated on X.
Coin Marks America’s 250th Anniversary
The US Mint’s new coin has a gold-like finish, though non-precious metals make up its composition, the Treasury Department said. Workers are minting it in Philadelphia and plan to release it this fall.
TRUMP COIN! 🪙🇺🇸 pic.twitter.com/NbFuLekP1L
— The White House (@WhiteHouse) July 15, 2026
“As America commemorates 250 years of independence, the @usmint will begin striking this new $1 gold coin to honor the enduring legacy of liberty and a lasting symbol of patriotism.”— Bessent
Federal law generally bars living presidents from appearing on US currency. However, a 2020 law permitting anniversary-themed designs allowed this release. The Commission of Fine Arts, whose members Trump appointed, approved the design in March.
It follows other Trump-branded currency efforts, including a proposed $250 bill and passports bearing his likeness.
TRUMP Token Slips Near $1.56
The confusion coincided with a dip in the TRUMP memecoin, which dipped toaround $1.56 from $1.59, according to CoinGecko. The token remains more than 97% below its January 2025 all-time high near $73.
While still within range, the fall in the price of $TRUMP came just as the White House posted on X. Image Source: Coin Gecko
Some replies beneath the White House X post asked whether the coin carried the same scam concerns as the crypto token.
$TRUMP has struggled for months. Scheduled token unlocks and a wave of retail losses have weighed it down, according to blockchain analytics firm Nansen.
Whether the physical coin briefly rattled crypto traders or the dip simply reflects the token’s broader decline remains unclear. Either way, the two Trump-branded assets now share more than just a name.
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