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Tuesday, Nov. 10, 2026
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Sea Limited (NYSE:SE) reported record total revenue and reached new top-line and bottom-line highs for its e-commerce segment during the third quarter. Management announced plans to explore a potential stand-alone listing for its financial services division within one to three years, aimed at providing the segment with its own capital base for long-term expansion. The company also introduced a new enterprise cloud initiative to externalize internal artificial intelligence capabilities across infrastructure, models, and software layers. Leadership emphasized continued gains in logistics efficiency and the expansion of high-frequency shopping categories such as groceries and pharmaceuticals through new instant delivery services.
Operator: Good morning and good evening to all, and welcome to the Sea Limited Third Quarter 2026 Results Conference Call. [Operator Instructions] And finally, I would like to advise all participants that this call is being recorded. I'd now like to welcome Mr. Elson Choi to begin the conference. Please go ahead.
Elson Choi: Hello, everyone, and welcome to Sea's 2026 Third Quarter Earnings Conference Call. I'm Elson from Sea's Investor Relations team. On this call, we may make forward-looking statements, which are inherently subject to risks and uncertainties and may not be realized in the future for various reasons as stated in our press release. Also, this call includes the discussion of certain non-GAAP financial measures, such as adjusted EBITDA. We believe these measures can enhance our investors' understanding of the actual cash flows of our major businesses when used as a complement to our GAAP disclosures.
For a discussion of the use of non-GAAP financial measures and reconciliation with the closest GAAP measures, please refer to the section on non-GAAP financial measures in our press release. I have with me Sea's Chairman and Chief Executive Officer, Forrest Li; President, Chris Feng; and Chief Financial Officer, Tony Hou. Our management will share strategy and business updates, operating highlights and financial performance for the third quarter of 2026. This will be followed by a Q&A session in which we welcome any questions you have. With that, let me turn the call over to Forrest.
Forrest Li: Hello, everyone, and thank you for joining today's call. Our strong momentum from the first half of the year has continued into the third quarter. We achieved a new record high of $8.6 billion in revenue, up 43% year-on-year and over $930 million in adjusted EBITDA, up 29% year-on-year. We are pleased with this solid performance, and we'll continue to focus on executing our priorities with discipline. With that, let me take you through each business' performance. Starting with Shopee. Shopee delivered another strong quarter, again achieving new record highs in both top and bottom line metrics. GMV rose 23% and the gross orders rose 26% year-on-year.
Revenues reached new highs and adjusted EBITDA reached $269 million, making this our most profitable quarter ever. The acceleration in new user growth we saw in the second quarter has continued into the third. We engaged and reengaged a broad range of user through both online and off-line campaigns, brought our content to more social and video platforms and widened our service options, especially in delivery to serve different user needs. With these efforts, new average monthly active buyers grew more than 50% and the total average monthly active buyers increased by 20% year-on-year. Monetization has also continued to do well, driven by ads. Sellers are responding well to the greater value they see in our AI-driven ad solutions.
Ad paying sellers rose more than 35% while average asset per seller increased around 13% year-on-year, and revenue grew more than 55% and our ad take-rate improved by over 80 basis points year-on-year. Our operational priorities to enhance service quality, price competitiveness and the discovery remain consistent and continue to be driven by our efforts in Logistics, ShopeeVIP and our content ecosystem. Each made good progress this quarter. First, Logistics. We expected our delivery options to serve a wider range of buyer needs from instant and same-day delivery to low-cost services. Our instant delivery service can now deliver as quickly as 1 hour. This has expanded our addressable market by unlocking new spending scenarios where speed matters most.
These tend to be high-frequency categories such as the growth rate and the pharmaceutical items, boosting our overall purchase frequency. In Indonesia, orders using the services more than doubled year-on-year, with cost per order declining year-on-year. Retailer share have increased the service. We now have more than 12,000 offline stores on our instant platform and growing. Adoption is also growing in Thailand, where instant and same-day delivery rate now account for nearly 15% of orders in Greater Bangkok. We will continue to grow this service in areas where demand is high and the unit economics make sense.
At the same time, we have continued to expand lower cost delivery services to ensure that all users continue to have affordable, convenient options on Shopee. In the third quarter, buyer self-collection order penetration reached more than 30% in Singapore and more than 15% in Malaysia. In Indonesia, our economical shipping option has gained strong adoption and now accounts for more than half of total orders. This cost of order is more than 20% lower than the platform average in the market. These initiatives allowed us to offer free shipping at a lower minimum spend, giving our buyers the flexibility to choose between cost and speed and letting us serve a broader range of buyers' needs.
We have also continued to scale fulfillment quickly. Sellers have responded well to our fulfillment offerings as we help them take on the complexity of storing, packing and shipping. This represents significant efficiency gains for them, especially during peak campaign period where orders may be several times higher than normal. With our services, sellers can build their businesses more easily without having to increase their own warehouse space or staff size. In the third quarter, fulfilled order volumes accelerated to around 25% quarter-on-quarter. Unit economics for our fulfilled by Shopee service improved sequentially in Asia, and we see further room to gain efficiency through higher warehouse utilization and automation.
Fulfillment also drives synergies with delivery, enabling us to deliver more packages more quickly. The number of parcels delivered by the next day or sooner grew over 16% year-on-year, more than twice as fast as our overall order growth. Second, ShopeeVIP is growing fast. Membership across markets exceeded 21 million at the end of September, up more than 40% quarter-on-quarter and members contributed close to 25% of Shopee's overall GMV. The program is demonstrating stickiness with monthly retention around 80%. Members show a consistent double-digit percentage uplift in spend on average after subscribing. And with more sellers and partners investing alongside us in membership benefits, the program's unit economics improved sequentially.
We have also continued to enhance the program's value proposition through new subscription tiers with more benefits. In September, we introduced the ShopeeVIP+ in Indonesia, Thailand and the Philippines, a higher subscription tier that combines core member benefits with a Netflix subscription. Third, our content ecosystem continues to make discovery more engaging. Orders from live streaming and short-form video grew more than 45% year-on-year and accounted for more than 25% of physical goods orders in Southeast Asia. Unit economics also improved sequentially. Beyond our app, our affiliate program remains an effective and growing channel to bring new buyers to Shopee from other platforms.
In the third quarter, orders driven by YouTube content more than doubled year-on-year and Shopee affiliate orders generated by Facebook linked creators grew more than 90% sequentially. On Instagram, more than 4 million reels have been tagged with Shopee products since we launched the partnership in April with the number growing more than 4x quarter-on-quarter. Shopee is also one of the early connector partners for Meta's Muse AI personal assistant that has just launched in Singapore. Users will be able to research and compare products on Shopee through Muse, helping them make purchase decisions tailored to their preferences.
The partnership is still at an early stage, but we see potential for it to become a solid additional channel for buyer acquisition and incremental GMV growth over time. Brazil remains our fastest-growing market, and we again grew faster than the broader market in the third quarter. Logistics improvements underpinned this growth. We continue to widen the range of faster delivery options we offer across the country with average buyer waiting time improving 12% year-on-year. We have branched into air delivery, cutting delivery times to the North and the Northeast regions significantly. In Greater Sao Paulo, around 40% of parcels now arrive at the next day and nearly 60% within 2 days.
Our new instant delivery service there, Shopee Turbo already delivers in under 4 hours from more than 7,000 partner stores. Stronger delivery capabilities have enabled us to onboard more sellers to fulfillment. For example, we rolled out an in-house delivery service for bulky items such as the large appliances and furniture, combined with our strong service reputation and reliable cross nation coverage. This has made more large item sellers willing to fulfill with us. Across the country, fulfillment order volume more than doubled year-on-year. These service quality improvements have helped drive stronger growth in higher-value categories. More upmarket buyers are joining Shopee and existing buyers are shopping across more categories with us.
Automotive and home improvement categories grew more than 80% year-on-year and more brand sellers have come on board. GMV from Shopee Mall sellers was up nearly 2.5x from a year ago, and Shopee Mall orders carried an average basket size, almost 3x the platform average. Looking ahead, we see a lot of headroom to grow in this exciting market. In summary, Shopee delivered another quarter of strong growth while generating the highest quarterly profit we have ever achieved. Our strategies have proven effective at strengthening our fundamentals, giving us a growing buyer base, stronger monetization and improving unit economics. We still see a long runway of opportunity ahead, and we will keep executing with the discipline to capture it.
We remain on track to deliver GMV growth of around 25% and an adjusted EBITDA of $1 billion for the full year of 2026. Next, moving to Monee. Monee has grown well beyond its origins as a payment infrastructure serving our internal business needs. Today, it has evolved into a financial services business across mobile wallet, credit, digital banking and more. Monee has shown consistent strong growth and has been profitable for the last 3 fiscal years. We believe Monee has reached the scale and maturity to extend itself and would benefit from becoming more independent.
Today, Monee is already one of the largest unsecured consumer lending companies in Southeast Asia, serving nearly 44 million active credit users with a loan book of over $12 billion. Increasingly, Monee's growth is coming from beyond Shopee, and it is building direct relationships with users through stand-alone apps across Southeast Asia and Brazil. Personal cash loans and off-Shopee loans made up around 50% of our loan book at the end of September and average monthly transacting users on the app more than doubled year-on-year in the third quarter.
Our ambition is to keep growing Monee into a full financial ecosystem with inclusion at its heart, serving users across their life cycle needs from unsecured loans to secured lending, insurance, wealth management and more. We believe a stand-alone listing would give Monee the dedicated capital base it needs to build this ecosystem and let it invest for growth while managing risk with discipline. I want to be clear about what does not change. Monee and Shopee will continue to work closely together as they do today. Monee will remain a key payment and credit partner for Shopee and Shopee will remain a key platform for Monee to reach users. Insights from our businesses will continue to empower Monee's growth.
We hope to list the Monee at the right time in the next 1 to 3 years, taking into consideration factors such as market conditions, macro environment and regulatory requirements. We will approach this carefully. Working closely with our stakeholders in each market throughout, we aim to deliver value for our shareholders. I'm very excited about what lies ahead. With that, let me take you through Monee's performance this quarter. Monee delivered another quarter of healthy growth. Our loan book grew around 50% year-on-year to $12.6 billion at the end of September. Unit economics are healthy, and we continue to invest where we see a clear path to attractive long-term returns.
We continue to expand our credit business on 3 fronts: acquiring new users, deepening our relationships with existing users and expanding our credit use cases. Our user base continued to grow healthily in the third quarter. We added nearly 6 million first-time borrowers, bringing active credit users to nearly 44 million, up around 28% year-on-year. As borrowers build longer credit histories with us, we can progressively offer them higher limits, longer tenures and more products. Average loan outstanding per user grew 23% in the third quarter year-on-year and over 40% of our active credit users were using 2 or more of our credit products at the end of September.
As pay later is becoming an everyday way to pay both online and offline in many of our markets, our off-Shopee SPayLater portfolio more than doubled year-on-year to nearly 25% of our entire SPayLater portfolio at the end of September. In Malaysia, its share is nearly 40%. In Thailand, the ShopeePay unlimited cards allows SPayLater users to accept their approved SPayLater credit limit wherever Mastercard is accepted. Monthly transacting users of the card in September grew more than 50% compared to a quarter ago. We are rolling the card out at a pace set by risk performance, and we plan to bring it to Malaysia later this year.
Risk management remains our top priority as we continue to grow our loan book. Our 90-day NPL ratio was 1.3% at the end of September. The modest uptick primarily reflects an evolving credit environment, especially in Thailand and Brazil as well as market and product mix, including faster growth in Brazil in off-Shopee SPayLater. Our underwriting is highly responsive to market conditions. We proactively adjusted our underwriting criteria and credit limit management for selected customer segments at early signs of softness to maintain disciplined growth and optimize risk-adjusted returns. We are staying close to the data and we'll keep adjusting as needed. So our loan book growth stays healthy and sustainable.
In summary, Monee delivered healthy growth while staying disciplined in how we manage risk and how we invest. Our credit playbook remains consistent: start small, prove economics, then scale. We are reaching more users, deepening relationships with existing ones and extending credit into more everyday spending scenarios, both on and off-Shopee. Many of our initiatives are still in the early stages, and we are making good progress capturing the large, underserved opportunity across our markets. Next, turning to Garena. Garena delivered a solid third quarter with bookings continuing to grow from the high base set last year. Profitability also improved.
Free Fire anchored this performance with a strong bookings growth and Arena of Valor continued its strong momentum from its 10th year anniversary celebrations. In January last year, we released our flagship IP collaboration, NARUTO SHIPPUDEN Chapter One. This year, on popular demand, we brought it back with upgraded gameplay and fresh rewards rebuilt around top fan-requested content. Our players love original campaign's most iconic moment when the anime's giant nine-tailed fox descended on the battlefield as a threat that everyone had to survive. To build on it, we brought in one of the most important powers from the NARUTO universe, the Sharingan. This iconic ability, the anime's most powerful characters used to control the nine-tailed fox.
Players could use it to make the giant creature attack their opponents, bringing the excitement of the moment to a new level. We also expanded the [indiscernible] explore like the Ninja, where the main characters first trained. We continue to pay close attention to detail, including small but important elements like the swing where a young Naruto set alone in the original anime that gave players an actual boost for the rest of the game. Our careful authenticity has resonated with the players and the industry alike. Content around our NARUTO SHIPPUDEN collaborations has generated more than 6.5 billion views on social media to date.
This quarter, we were also honored that our NARUTO SHIPPUDEN Chapter Two collaboration won the award for Best Use of IP or License at the 2026 Pocket Gamer Mobile Games Awards. Beyond Free Fire, Arena of Valor is celebrating its 10th anniversary this year. Instead of one single event, we are making the entire year a celebration with a series of in-game content releases and our biggest ever real-world events. We hosted AoV's biggest ever off-line celebrations with the concert at Taiwan's largest indoor venue, the Taipei Dome, the first ever gaming event to be held there. Around 30,000 fans came to see K-pop and local artists, many of whom had previously collaborated with us on music for AoV.
We also transformed the parts of Taipei into an AoV themed city, collaborating with metro stations and 7-Elevens, putting an anniversary exhibitions and holding a light show at the iconic Taipei 101. The campaign went viral becoming the #1 trending topic on social media in Taiwan. 10 years in, AoV is still winning over new generations of players and deepening its bonds with a long-time fans. With this strong engagement, we believe that just like Free Fire, AoV will continue to be an evergreen game. In summary, the recent performance this quarter showcases our ability to keep successful games fresh, listen closely to our players and build lasting relationships with them.
We will remain focused on delivering engaging experiences and strengthening our franchises for the long term. In addition to our 3 existing business segments, we have always been exploring and experimenting with new businesses. The most recent of this is Sea Cloud as we announced recently. As AI has taken off, we have built up meaningful capabilities over the past 2 years across the infrastructure, model and agentic application layers and our own businesses have benefited significantly from them. Sea Cloud looks to bring these capabilities to other organizations across all 3 layers. Today, there is a lot of focus on compute prices and cyclical margins and having enough compute certainly matters, but we believe the ultimate price lies elsewhere.
The cost of token is falling rapidly and structurally. And as it does, AI becomes affordable for far more organizations and far more use cases. The real opportunity is to build a significant business around the long-term decline in token prices, helping organizations drive much broader AI adoption. We see much of the lasting value in the layers above bare metal capacity. [indiscernible] is running AI efficiently, getting more out of every GPU through better utilization, faster deployment and leaner operations, which we have mastered for our own businesses.
The other and the more important over time is the agent, software and orchestration that help organizations put AI to work, running models reliably and securely, adapting them to their own data and languages, keeping that data close to home and moving to new and more cost-efficient models, including open models as they emerge without having to rebuild each time. Many organizations love this, but few have the specialist teams to build it themselves. That is where we intend to focus, and it is not theoretical for us.
It is what we have had to do for our own businesses running AI at scale in areas such as fraud detection, customer service and content generation under real commercial pressure and in many cases, in highly regulated environments. We see this as an opportunity to turn our AI capabilities today [ a cost center ] for fee into a profit center. We are already making this investment for our own businesses. By serving external customers on top of that existing base, we can spread our fixed costs across more users and earn attractive incremental returns on capital.
This is consistent with how we have entered new businesses throughout our history, like Monee beginning as a payment infrastructure serving our own platforms before going into a business serving customers well beyond them. We are setting up Sea Cloud as a frugal start-up so that it can stay nimble and respond quickly to market demand. Our focus is the software and customer relationships, not owning large amounts of physical capacity, where customers need dedicated computing capacity, we will only pursue opportunities with clear customer commitments and attractive returns. We will mainly look to partners and customer prepayments to fund the physical infrastructure.
As a result, we do not expect Sea Cloud to have a significant impact on our financials for now. It is still early, and we will update investors on any meaningful developments. We also want to give an update on our share repurchase program. As of today, we have almost fully completed our $1 billion share repurchase program announced a year ago. We are pleased to announce that we plan to buy back an additional $1 billion worth of shares. In conclusion, we have delivered another strong quarter. Our 3 businesses have all expanded their addressable opportunity and strengthened their competitive position.
Unit economics continue to improve across many of our initiatives, a testament to our financial discipline and operational efficiency. Our positive momentum across the first 3 quarters give us greater confidence for the rest of the year. As always, we greatly appreciate your trust and support. With that, I invite Tony to discuss our financials.
Hou Tianyu: Thank you, Forrest, and thanks to everyone for joining the call. For Sea overall, total GAAP revenue increased 43% year-on-year to $8.6 billion in the third quarter of 2026. This was primarily driven by growth in Shopee and Monee. Our total adjusted EBITDA was up by 29% year-on-year to $931 million in the third quarter of 2026. On Shopee, gross orders increased 26% year-on-year to $4.5 billion in the third quarter of 2026 and GMV increased by 23% year-on-year to $39.7 billion in the third quarter of 2026. Our third quarter GAAP revenue of $6.1 billion included GAAP marketplace revenue of $5.3 billion, up 41% year-on-year and GAAP product revenue of $0.7 billion.
Within GAAP marketplace revenue, core marketplace revenue, mainly consisting of transaction-based fees and advertising revenues was $4.6 billion, up 51% year-on-year. Value-added services revenue, mainly consisting of revenues related to logistics services was $0.7 billion. Shopee adjusted EBITDA was up by 45% year-on-year to $269 million in the third quarter of 2026. Monee GAAP revenue was up by 64% year-on-year to $1.6 billion in the third quarter of 2026. Adjusted EBITDA was up by 15% year-on-year to $298 million in the third quarter of 2026. As of the end of September, our consumer and SME loans principal outstanding reached $12.6 billion, up 60% year-on-year. This consists of $11.2 billion on-book and $1.3 billion off-book loans principal outstanding.
Nonperforming loans past due by more than 90 days as a percentage of total consumer and SME loans was 1.3% at the end of the quarter. Garena bookings grew 6% year-on-year to $890 million. GAAP revenue was up by 29% year-on-year to $840 million. The growth was primarily due to the increase in our active user base and deeper paying user penetration. Garena adjusted EBITDA was up by 46% year-on-year to $458 million. Returning to our consolidated numbers. We recognized a net nonoperating income of $123 million in the third quarter of 2026 compared to a net nonoperating income of $61 million in the third quarter of 2025.
We had a net income tax expense of $280 million in the third quarter of 2026 compared to net income tax expense of $161 million in the third quarter of 2025. As a result, net income was up by 34% year-on-year to $502 million.
Elson Choi: Thank you, Forrest and Tony. We are now ready to open the call for questions. Operator?
Operator: [Operator Instructions] Your first question comes from the line of Alicia Yap with Citigroup.
Alicis a Yap: Congrats on the solid set of results. Two questions. First, I wanted to ask on Sea Cloud. So I see plans to invest in cloud and AI infrastructure. How should investors think about the expected return profile for this investment? What are the key use cases or demand drivers that give you confidence that Sea Cloud can become a meaningful business over time? Second question, Monee. Monee has reached a meaningful scale with over $12 billion in loans outstanding, 44 million active credit user and also an increasingly diversified business beyond the Shopee ecosystem. As you look ahead, what milestone do you believe are still needed before Monee can be viewed as a stand-alone financial platform?
And strategically, how do you think about the benefits of keeping Monee integrated within Sea versus creating a more independent segment over time?
Forrest Li: Thank you, Alicia. For the Sea Cloud business, as I just mentioned in my remarks, this is a very new initiative, and this is at a very, very early stage. So we have been always thinking what is the potential new business opportunities we may have -- opportunities during the AI era. And continually and increasingly, we believe eventually because of this new technology, both the consumers and organizations across the whole world and especially in our region as well, will go through the AI transformation and every organization seem to build up certain AI capabilities, right?
This is including across all the layers, including the compute capacity and including the models and also how to use the model, how to deploy the model in an affordable way, in an efficient way, in a secure way. And also on top of that, what is the software can be used and what is the agent can be built, right? And this is going to make a meaningful impact. And I think actually it's not an easy process, and this will take time and it will take quite some effort for that transformation. In the past few years, we have gone through this for our own businesses firsthand.
Although this is a very, very challenged, we put a lot of effort, we are also very excited about the impact it can be made, right? And -- so in my remarks, I mentioned specifically several cases like fraud detection, customer service, content generation. So like this is a benefit to our business significantly on a daily basis. And we have a strong conviction and what this capability we have built, this know-how and the knowledge we have learned through our own use case experience will be valuable to other organizations as well.
And also like for -- it's not any other organization has the same technical capability and uses as we have today in-house allow us to build such capability from -- like from the scratch. That's why we think the aspiration is really externalize what we already have and build as the internal capability and resources, but become a standard kind of new businesses to serve external customers. And we also believe the adoption and this will be accelerated because of the model is getting better and better and the agent can do more and more things. And also the token cost will continue to go down.
So this makes the entire kind of AI demand more affordable and more accessible in an accelerated pace. So that is kind of the big picture we are looking at, and we think the demand will be huge, and this is just at a very, very early stage. So we want to get into this business early. There's a lot of things we don't know yet. And again, this is very early. This is kind of a start-up. So there's a lot of things we need to figure out, for example, what exactly the segment we should focus on, what exactly type of customers we should focus on and what is the best business model we should use.
We think we'll get a better picture when we really get into the -- get our own feet into the game and we start to get the first-hand experience. I hope -- and also, I'm sure the learning will be very, very quick, right? And we really have kind of a real business working on that. So we feel in the past -- although this is very early, like in the past few months, we have gained a lot of insight and learning about the potential opportunities we have. I think we're going to keep investors updated.
And at the same time, because of this is very new and this is a very dynamic situation and opportunity, we want to make sure we'll be very, very frugal in terms of the capital expenditure, in terms of the cash flow spending. I think whatever the opportunity we are looking at, the top down, we just shared, we believe in the big potential ahead of us. But like bottom-up, when we look at each potential -- each project, each customer, each potential deal, we're very much kind of disciplined in terms of what is like a return we are looking at, what it means to us financially.
I don't think at this moment, we have a very, very clear as a business, what will be the return on investment will look like. We believe this will be very, very good. But again, so we also want to stay humbled. There's a lot of things we don't know what we don't know. But bottom up for each project, we'll keep the financial discipline very, very seriously. We want to make sure every project we work on will generate attractive return for us and minimize our potential financial risk if there's any. So I think that is the overall thinking we have for the Sea Cloud businesses. It's still at the formation stage.
It's a very, very different profile compared to the 3 existing businesses we have. It take us a decade to build up the 3 existing business to today's stage. I think the Sea Cloud will be really, really a long-term bet, right? And this is our kind of the -- one of the best we have in the AI times. We are very excited about it, and we'll keep our investors and our shareholders updated if there's any major development on that front. And for your question about the Monee IPO. Again, this is a very, very exciting project. It always has been our aspiration to build Monee into a stand-alone financial services business.
And we believe and Monee has the potential to be one of the best in the world in the fintech businesses. I think we are on the right track now. And now we feel comfortable. I think it's reached a stage and scale, can be sustainable itself. I think being listing stand-alone will give more room and more flexibility for Monee to continue to grow. In the past, Monee has been benefited hugely being part of Sea and being integrated -- being part of integrated system. I think that is like a very, very critical success factor for Monee in the past.
But I think moving forward, we expect Monee will continue to grow and it's not only rely on the Sea ecosystem, but really have the courage and have the flexibility and have the room to grow out of it. And meanwhile, please don't get it wrong. I think whatever the -- as I shared in my remarks, whatever the benefit and being like together with the Sea and with Shopee in the past will be still there, right? And as I mentioned, there will be still very, very integrated tight collaborations between Shopee and Monee, right? And there's a huge synergy. We will definitely not give it away.
And also at the same time, I think like whatever the -- from the seed perspective, the capability we built during the AI era, we continued the technical support enabler for Monee's growth. So I think that is kind of like our thinking for now. Again, so we are not in any rush. And I think this is -- we just want to share this directional move with the investors, shareholders as early as possible. And we are looking at 1- to 3-year time line. And there's a lot of things when we start to kick off the process.
There will be a lot of learnings and there will be -- we will weigh the different ways of doing that and the pros and cons. I think at the same time, we're going to keep all the shareholders and investors updated along the journey as well.
Operator: Your next question comes from the line of Divya Kothiyal with Morgan Stanley.
Divya Kothiyal: My first question is on Shopee and really when does the monetization actually start flowing through profitability. So we saw that despite the strong growth in take rates and advertising, margins are still flat quarter-on-quarter at about 68 basis points. Could you elaborate what absorbed these monetization gains specifically? And which investments should start delivering some sort of operating leverage next year? If you could also comment on the profitability runway difference between ASEAN and Brazil as well as between content or ecosystem versus shelf. So that's my first question on Shopee profitability. My second question is just on agentic AI and Shopee. You are an early connector partner for news, as you mentioned.
If product discovery moves to an internal agent, how do the economics of a Shopee order change, particularly the advertising revenue and the contribution profit? Do you actually retain the customer relationship and data? And if you could also comment on how Migoo is performing on adoption and conversion? And how do you see its role in Shopee as the agentic AI going forward?
Hou Tianyu: On the Shopee side, for the monetization that you mentioned, we do see better monetization over the quarters. As you point out that our EBITDA also remained relatively stable from the quarter-to-quarter. I think overall, the thinking we have is that we still see there is quite a lot of growth potential in both South Asia and Brazil market. In fact that if you look at our growth rate, we grew 23% plus this quarter. If you look at the growth without the ForEx impact, we grew more than 26% -- close to 26.5%.
So we still see a lot of potential in our market, and we would like to grow e-commerce penetration further in both South Asia and Brazil market. At the same time, as Forrest mentioned in the opening remarks that we commit to have our EBITDA more than $1 billion this year. I think we still hold that as our standard. We expect going forward, our monetization will also be better, primarily from the ad side, less from the fixed commission side. And part of that will flow to the bottom line EBITDA improvement over time. And part of that might go to the investment to grow our market further as well.
Between Brazil and South Asia, I don't think there's a particular difference in terms of trends between the 2 regions. I think both Brazil and South Asia are relatively stable if you look at it from a quarter-to-quarter perspective. For content side, content for us comprised of, let's say, both the videos and live streams. Our content ecosystem has been growing year-to-year and quarter-to-quarter. At the same time, our profitability also grew better for content as well. If you look at contribution margin perspective, our content part of business has been profitable already for this quarter, which is a very good milestone for us to achieve.
Coming to the second question on the agentic AI, we actually partnered with a range of partners starting from ChatGPT and now as you mentioned, the Muse. At this point in time, all the checkout and seller relationships and buyer relationships happen within the Shopee platform. And we didn't see a meaningful impact to our economics for the near future. At the same time, I would like to point out that we work with many platforms as affiliate partners as well. For example, we have been working very closely with both YouTube and Meta for Facebook and Instagram as affiliate partners, which was similar to the fashion we worked with platform like Muse.
And affiliate partner, we have been generating a sizable new user to our platform, generating a sizable traffic to our platform, and it has been part of our unit economics in the past years. So we don't see this will dramatically change the picture when we work with Muse or ChatGPT.
Operator: Your next question comes from the line of Piyush Choudhary with HSBC.
Piyush Choudhary: Congratulations on a good set of numbers. Two questions. Firstly, on Shopee, when do you think the peak investments would pass considering the ongoing investment in ShopeeVIP instant delivery fulfillment? And did I hear correctly that content ecosystem is now EBITDA positive? Or if not, then how much is the drag on profitability? And can you also share what's the progress on fulfillment both in Asia and Brazil? Second question on Sea Cloud. You have explained in detail your aspirations. But can I check if you have secured any enterprise contracts already? And just to clarify, would you invest in data center and GPUs? Or would it be CapEx light where you will lease these assets?
And any guardrails if you have put on maximum capital investment over the next 2 to 3 years in this segment would be great?
Forrest Li: Yes. I think we've been investing in ShopeeVIP and procurement and also the other initiatives like the instant delivery, et cetera, across our countries. It's a bit hard to argue when is the big investment as we roll out this program in different countries, different markets at a different time frame. So if you look at our early countries that we started, let's say, some programs, it does part of big investment, but there are some other countries come later. So the mix of country and the pace of it has a lot of impact in terms of the pace of investment.
But in any case, as I shared earlier in the previous answers, we do see our -- the bottom line, essentially the EBITDA per GMV -- the EBITDA will continue to improve year-over-year, which includes all the investment to these programs. So we manage it within sort of how much take rate we can take and how much investment we can make while growing the ecosystem and the user base. For content ecosystem, which includes video live stream, I think it's a bit hard to split a particular segment to the EBITDA level because there are many shared costs below that.
I think for us, we look at sort of variable cost or contribution margins to our platform, the content platform that has a positive contribution margin. Essentially, what we're saying is if we grow content business more in our platforms, we'll have more profit rather than has less profit for our businesses. The fulfillment penetration, I think the overall fulfillment has been growing quite a lot year-over-year. We started this in South Asia earlier than Brazil. So in reality is the penetration in South Asia will have a slightly higher percentage of overall platform than Brazil. But we do believe that the penetration will further grow in both Brazil and South Asia.
The other thing that we spend a lot of time on is to optimize the cost to fulfill, which is very important for us. We are seeing a meaningful reduction in both South Asia and Brazil for our cost to fulfill for our fulfillment businesses. The part of that contributed by the scale that we've been built over time, part of that contribution by better automation, which is very important tools for us to reduce the cost compared to many of our sellers.
Part of that also comes from how to optimize the way we work with the sellers, the way we inbound the product selection we have, how long do we keep the products in our fulfillment centers, et cetera. I think all those contribute to the growth of fulfillment while improving the economic fulfillment over time.
Hou Tianyu: Piyush, for Sea Cloud, for your question, as you know, this is just at the very, very beginning of the business. At this moment, we don't have any -- we haven't secured any enterprise contracts. And for the investment in the data center and the GPUs, we -- let me put it in this way, we definitely probably will invest in the GPUs primarily for our own use. So regardless if there is a Sea Cloud business or not, like how the business progress down the road, we are going to invest into GPUs and primarily for all the internal use cases. And in the data centers, we will see how the opportunity look like.
In generally, we are not interested kind of like to spend to invest in the data centers, but we may spend the money to build data centers for our own use cases for -- primarily for our users. For example, for our financial services business for money, right? And based on regulations, a lot of data need to stay in Singapore. So that's -- and so for those cases, it could be -- we'll evaluate the options, right, in terms of the build-up of our own data centers and because this is a very, very clear usage and a very, very clear use case versus leasing the data center capacity, right?
And so I would say we are going to be open-minded on that part. But again, I would say this has nothing to do with the Sea Cloud business. It's in general, from Sea perspective, we'll keep those options open. And in terms of the guardrail on capital investment here, as I mentioned, we'll be very, very cautious, right?
And the good thing is it's different from the consumer business, like you have to spend a huge amount of investment upfront and then along the way to reach the [ critical mass ] and start to -- because of the density, because of the volume and you start to see the unit economics from negative to positive, like we have gone through several rounds of that. We know that part very, very well. But the business nature is a bit different from the Sea Cloud.
I think it will be very much deal by deal driven, at least at the beginning stage and with very, very specific target in terms of the customers, in terms of the projection of the revenue and what is the time line for that and what is the potential investment we put in. So I think it's -- I think we are going to have a guardrail. We want to -- as I mentioned in the remarks, we only pursued opportunity with a clear customer commitment and a clear return profile, right? And we are going to make the case-by-case judgment if that return is good enough for us or not.
We don't have to pursue the opportunities if we don't like the return profile. And at the same time, we're going to try all the ways to minimize the impact on our own financials and especially the cash flow, the balance sheet. I think there's a lot of ways to work with potential partners, right? And a lot of things can be worked with through the customer prepayment, right? So -- but the spirit is going to -- we're going to minimize our own financial impact, yes.
Operator: Your next question comes from Thomas Chong with Jefferies.
Thomas Chong: I also have 2 questions. The first question is also on the Sea Cloud business. Given that we have talked about it's a project-by-project basis, and we also look into the return profile, I just want to get some color from management strategic perspective. If we look at 3 years or 5 years down the road, in terms of our business mix or our profit mix, how significant is Sea Cloud to our overall business? Would that become another very meaningful business like 3 to 5 years down the road? That's my first question. And then my second question is back to Shopee business outlook.
Given that we are seeing the macro is very dynamic fuel price and other macro uncertainties, how should we think about our GMV outlook or growth rate going down the road? And are we actually expecting like a meaningful slowdown or a gradual slowdown given all these headwinds?
Hou Tianyu: Thank you, Thomas. Yes, for Sea Cloud and strategically and in the big picture, we are very, very bullish. We are very optimistic. As I shared, number one, we believe AI, this is -- it's a fantastic technology. This will make huge impact for every single organization, every single business. Every organization, every single business will need to ride a wave and need to figure out their own strategy and the action plans, executions, how to make that transformation and how to make them relevant in the AI era. So if you look from that perspective, the demand is huge.
And the second thing we bet on is the AI adoption across the -- all the industries will be accelerated and it's mainly because of the model is getting better and the agent can do more things and can really make impact in the workflow and in the day-to-day use cases. And at the same time, the token cost and the token price is going down rapidly. So that is -- this is the things we -- this will give us the conviction and the opportunity could be huge. And beyond this, this will happen in 3 years or 5 years, it depends.
I don't have a very, very clear view and things go very, very fast in this industry, right? And so to be honest, I don't have the exact kind of perspective on that specific time line. But I mean, we build these businesses not only for 3 years or 5 years, we want to build it for like become a sustainable business, become a part of our businesses permanently. So that's the aspiration. And of course, we only do this, we do believe this will be -- generate a very, very meaningful, very, very sizable revenue and profit for us down the road.
Forrest Li: Yes. On the Shopee growth, first of all, we don't see a big Shopee GMV growth rate slowdown yet. As we shared earlier, in Q3, we do see a meaningful growth, similar growth rate compared to last quarter from a year-to-year perspective, if we take away the ForEx impact. You are right that there are many macro factors like fuel price, et cetera, impacting the consumption. Overall, we see that although we have noticed some more value-seeking behaviors in our market due to all this macro environment, but the general overall demand is relatively resistant.
But again, I would like to reiterate that our competitive advantage will continue to differentiate us from the peers even in the macro situation that we are in right now, given that we are -- we built our platform around long-tail products and also the pricing in our platform is a lot more competitive compared to other platforms online or compared to the alternative offline as well. On top of that, many of our -- large part of our platform's GMV are driven by the people who have the need to purchase rather than people who have in-house buying. All those make us -- put us in a more resistance position on the growth for our e-commerce in our market.
I think we will continue to monitor our market very closely for any changes. But again, given all the things we mentioned above, and also the e-commerce penetration are still relatively low compared to many other markets, we still believe that there is a big runway for us to grow our e-commerce in the regions.
Operator: This concludes our question-and-answer session. I would like to turn the conference call back over to Mr. Elson Choi for any closing remarks.
Elson Choi: Thank you all for joining today's call. We look forward to speaking to all of you again next quarter.
Operator: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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