The S&P 500 Rose 30-Fold Since 1988. Reinvested Dividends Made It 67-Fold.

Source The Motley Fool

Key Points

  • On price alone, $10,000 put in the S&P 500 in January 1988 turned into around $300,000 by the Oct. 26 close.

  • With every dividend reinvested, the same $10,000 turned into around $673,000.

  • Around three-quarters of the gap between the two results opened up after 2018.

  • 10 stocks we like better than S&P 500 Index ›

A $10,000 stake in the S&P 500 (SNPINDEX:^GSPC) at the close on Jan. 4, 1988, was worth around $300,000 at the close on Monday, Oct. 26. That's a 30-fold gain, or about 9.2% a year, from the index's price alone.

But price was just part of what the index paid its owners. With every dividend reinvested, the same $10,000 rose about 67-fold, to roughly $673,000, or about 11.5% a year.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

That means dividends added a little over 2 percentage points a year. In nearly 39 years, this slim edge more than doubled the final balance.

I picked Jan. 4, 1988, for a simple reason. Yahoo Finance's daily history of the S&P 500 total return index, which assumes every dividend is reinvested, begins then.

That was around 11 weeks after the Black Monday crash on Oct. 19, 1987, and the index started the period about 24% under its August 1987 record close. A cheap starting point flatters both results, of course. But it raises them in the same proportion, so the reinvested result would still finish over twice the price-only one.

Hands counting a stack of US $100 bills in close-up

Image source: Getty Images.

A slow start

For years, reinvesting didn't seem to matter much. At the end of 1998, the price-only $10,000 was worth around $48,000, against about $65,000 with dividends reinvested. A decade later, at the end of 2008, the two sat at about $35,000 and $57,000. After 21 years, reinvesting had added only about $21,000.

Dividends did some of their quietest work in the 2000s. In the 10 years through 2009, a period that covered the dot-com crash and the 2008 financial crisis, the index dropped around 24% on price. With dividends reinvested, the loss was only about 9%.

After all, the payouts kept buying extra shares as prices fell.

Then the gap took off. By the end of 2018, the reinvested stake was worth around $195,000 -- nearly twice the price-only stake's $98,000. By the Oct. 26 close, the difference was around $373,000, and about three-quarters of it built up after 2018.

Dividends weren't unusually big in those years. The gap widened because the extra shares bought in the 1990s and 2000s had more and more time to compound, and every year they rode the index's gains right alongside the original shares.

In other words, over half the $673,000 comes from reinvested dividends.

What if you took the cash?

An investor who took the dividends as cash didn't come away empty-handed. By my math, the price-only stake paid about $49,000 in dividends over nearly 39 years, with the yearly check growing from about $378 in 1988 to around $3,100 in 2025.

Add that cash to the $300,000, and this investor wound up with about $349,000 -- a bit more than half what the reinvesting investor had. And anyone who spent those checks along the way would have even less.

True, reinvesting doesn't avoid taxes. In a taxable account, the IRS says dividends used to buy more shares still need to be reported as income, so the tax bill comes either way. And the total return index carries no fund fees, so a real index fund would have lagged it a little.

But neither one gets close to erasing a gap this large.

Reinvesting still makes sense today

The next 39 years likely won't be like the last 39, though. By my math using the two indexes, dividends added around 4 percentage points to the S&P 500's return for 1988. In the past 12 months, they added only about 1.3 points.

The payouts didn't drop. By the same math, the yearly dividend from the price-only stake grew around eightfold from 1988 to 2025. But the stake's value grew more than 20-fold in that stretch, so the yield fell because prices ran well ahead of payouts. Measured against its dividends, the index's valuation is up around threefold since 1988.

At little more than 1 point a year, the gap between reinvesting and not could build more slowly than it did after 1988.

Does this make reinvesting less worth it for index fund owners? Probably not. For money that doesn't need to pay bills, I think it's still the better move. And most mutual funds let shareholders set it up automatically, which makes it an easy habit for anybody who plans to buy and hold for decades.

The 1990s dividends that looked too small to matter wound up doing much of the work three decades later. Today's lower-yielding dividends can do that, but a lot of the payoff might not show up for 20 years or more.

Should you buy stock in S&P 500 Index right now?

Before you buy stock in S&P 500 Index, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and S&P 500 Index wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $334,308!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,323,413!*

Now, it’s worth noting Stock Advisor’s total average return is 897% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 30, 2026.

Daniel Sparks and his clients do not have positions in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Nearly Half of $6 Billion Stolen in Binance Hack Frozen as BNB Rebounds Past $700, Targeting $800Binance Narrowly Intercepts $3 Billion; BNB Makes Strong V-Shaped Rebound Past $700, Targeting $800 in the Short Term.On October 30, impacted by a black swan event of a hacker attack, Bin
Author  TradingKey
Yesterday 09: 53
Binance Narrowly Intercepts $3 Billion; BNB Makes Strong V-Shaped Rebound Past $700, Targeting $800 in the Short Term.On October 30, impacted by a black swan event of a hacker attack, Bin
placeholder
US GDP grew 3.4% and core PCE held at 3.1% — December is now a hike trade, not a cut tradeUS Q3 GDP rose 3.4%, above the 3.1% estimate, while September headline PCE hit 3.6% and core held at 3.1%. December hike odds are near 90%; inventories, AI capex and energy explain why.
Author  Irene Q.
Yesterday 07: 12
US Q3 GDP rose 3.4%, above the 3.1% estimate, while September headline PCE hit 3.6% and core held at 3.1%. December hike odds are near 90%; inventories, AI capex and energy explain why.
placeholder
Nasdaq futures fall 500 points as Amazon and Intel expose the demand side of the AI tradeNasdaq-100 futures fell 500 points after Alphabet -12.6%, Amazon -8% and Intel -23%. Capex is not the problem: Amazon's holiday guide and Intel's weak Q4 guidance show demand is.
Author  Irene Q.
Yesterday 06: 54
Nasdaq-100 futures fell 500 points after Alphabet -12.6%, Amazon -8% and Intel -23%. Capex is not the problem: Amazon's holiday guide and Intel's weak Q4 guidance show demand is.
placeholder
Gold Price Analysis Today | Forex Gold Analysis | XAU/USD Analysis - October 30, 2026Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 30, 2026. Read on for the details.
Author  Mitrade
Yesterday 02: 21
Get the latest gold price analysis, forex gold insights, and XAU/USD analysis for October 30, 2026. Read on for the details.
placeholder
US September PCE Inflation Rises to 3.6%, Gold Drops Below $4,000, Bitcoin Falls Below $77,000On October 30, gold (XAUUSD) and Bitcoin (BTC) continued to face pressure. U.S. September PCE inflation data showed year-over-year increases in both headline and core inflation. Coupled w
Author  TradingKey
Yesterday 02: 20
On October 30, gold (XAUUSD) and Bitcoin (BTC) continued to face pressure. U.S. September PCE inflation data showed year-over-year increases in both headline and core inflation. Coupled w
goTop
quote