If a Stock Market Crash Is Coming, History Says This 1 Move Protects Investors Every Single Time

Source The Motley Fool

Key Points

  • The market is facing multiple headwinds right now, which could result in a slump.

  • Regardless of what the short term holds, a bear market is coming eventually.

  • History says strong stocks and a long-term outlook can protect against even a severe downturn.

  • 10 stocks we like better than S&P 500 Index ›

The stock market is in a tricky place right now, and investors would be wise to start preparing for volatility.

Despite major market indexes like the S&P 500 (SNPINDEX: ^GSPC), Dow Jones Industrial Average (DJINDICES: ^DJI), and Nasdaq Composite (NASDAQINDEX: ^IXIC) reaching all-time highs earlier this year, there's no shortage of headwinds facing the market. Oil prices climbed to more than $100 per barrel, tariff battles are wreaking havoc yet again, and it's becoming more likely the Federal Reserve will hike interest rates this month.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Although stocks have been incredibly resilient through all of this turbulence so far, a bear market is inevitable at some point. Fortunately, decades worth of history prove that just one move can protect your investments.

Sign with a bear on it against a stormy sky.

Image source: Getty Images.

What to do if the stock market crashes in 2026

When the market is tumbling, it can be tempting to either sell your stocks or stop investing altogether. The risk in that, though, is that while it's certain a bear market will begin eventually, nobody knows when that might be.

Say, for instance, you had gotten out of the market in March. The war in Iran had just begun, and many investors worried that soaring oil prices would crash the broader market. Since March 1, however, the S&P 500 has climbed by more than 12%.

^SPX Chart

^SPX data by YCharts

Because the market can be so unpredictable in the short term, trying to time it effectively is nearly impossible. Even if the market crashes later this year, history has proven time and again that it's far safer to simply ride out the storm and stay invested for the long haul.

Say you invested in an S&P 500 exchange-traded fund (ETF) in January 2000. The market was soaring, investors were excited about the internet and its growth potential, and tech stocks were seemingly unstoppable. Then, just two months later, the dot-com bubble popped and sent stocks careening into a two-year bear market.

^SPX Chart

^SPX data by YCharts

At the time, it may have seemed like a terrible mistake to invest in the stock market. It would take years for the S&P 500 to reach a new all-time high, and shortly after it did, the Great Recession began, sending stocks into a tailspin.

However, investors who stuck it out would have earned total returns of more than 750% by today. If you had invested $10,000 in an S&P 500 ETF in January 2000 and didn't contribute another dollar after that, you would have about $85,000 by now.

^SPX Chart

^SPX data by YCharts

One major caveat to consider before you invest

If history proves just one thing, it's that time in the market beats timing the market. The caveat, however, is that it's crucial to invest in quality stocks that are strong enough to survive a bear market or recession.

During the dot-com bubble, countless tech stocks crashed hard and never recovered. The Great Recession saw many banks and other businesses flounder. The crypto market crash in 2022 wiped out trillions of dollars in market value.

But the strongest stocks have survived all of these challenges and more. Despite losing nearly 80% of its value during the dot-com bear market, the Nasdaq has soared by more than 545% since January 2000. Many individual stocks have fared even better, rising from the ashes of the dot-com bust to become industry-leading juggernauts.

MSFT Total Return Level Chart

MSFT Total Return Level data by YCharts

The investments you choose will make or break your portfolio, especially during a bear market or recession. While nothing is guaranteed when investing, the safest investments are those with healthy underlying business fundamentals.

Plenty of companies are ill-prepared for a downturn, and those stocks are the riskiest buys right now. However, companies that are on firm financial footing, have a durable competitive advantage over peers, and are led by competent management teams have the best shot of thriving over time.

No matter what may be coming for the stock market, buying quality stocks and holding them for at least a few years -- or, ideally, decades -- is a historically proven strategy to protect your investments.

Should you buy stock in S&P 500 Index right now?

Before you buy stock in S&P 500 Index, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and S&P 500 Index wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $417,413!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,341,294!*

Now, it’s worth noting Stock Advisor’s total average return is 950% — a market-crushing outperformance compared to 210% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 12, 2026.

Katie Brockman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Japanese Yen rallies to February 18 high as upbeat wage data and GDP lift BoJ hike betsThe USD/JPY pair declines for the second straight day – also marking the fourth day of a fall in the previous five – and sinks to its lowest level since February 18, around mid-153.00s during the Asian session on Tuesday.
Author  FXStreet
Sep 08, Tue
The USD/JPY pair declines for the second straight day – also marking the fourth day of a fall in the previous five – and sinks to its lowest level since February 18, around mid-153.00s during the Asian session on Tuesday.
placeholder
Brent holds above $100 as tanker attacks tighten supply — but four forces are capping the rallyBrent crude is holding above $100 a barrel for a second session, its first close above the level since late July, as tanker attacks near the Strait of Hormuz squeeze an already tight physical market. Yet the rally has been gradual: 8.3 mb/d of Gulf output is still shut in, diesel is at a record, and forecasts now range from $74 to $100.
Author  Irene Q.
Sep 10, Thu
Brent crude is holding above $100 a barrel for a second session, its first close above the level since late July, as tanker attacks near the Strait of Hormuz squeeze an already tight physical market. Yet the rally has been gradual: 8.3 mb/d of Gulf output is still shut in, diesel is at a record, and forecasts now range from $74 to $100.
placeholder
US August CPI Preview: Will Inflation Reaccelerate? US Stocks, Dollar and Gold Face Key Test On Friday, September 11 (ET), the U.S. Bureau of Labor Statistics will release the Consumer Price Index (CPI) for August, the final major inflation report before the Federal Reserve's Sep
Author  TradingKey
Sep 10, Thu
On Friday, September 11 (ET), the U.S. Bureau of Labor Statistics will release the Consumer Price Index (CPI) for August, the final major inflation report before the Federal Reserve's Sep
placeholder
US August CPI lands tonight: after a 5.4% PPI shock, will the Fed hike on September 16?US August PPI came in at 5.4% year-on-year, above the 5.3% consensus, with core PPI at 4.6%. Traders have pushed the odds of a 25bp Fed hike on September 15-16 to around 70%. Tonight's CPI is the last major inflation print before the decision — here is the full calendar, the consensus numbers, and what a hot versus cool reading would mean for the dollar, yields, gold and stocks.
Author  Irene Q.
Yesterday 07: 26
US August PPI came in at 5.4% year-on-year, above the 5.3% consensus, with core PPI at 4.6%. Traders have pushed the odds of a 25bp Fed hike on September 15-16 to around 70%. Tonight's CPI is the last major inflation print before the decision — here is the full calendar, the consensus numbers, and what a hot versus cool reading would mean for the dollar, yields, gold and stocks.
placeholder
Gold Price Forecast: PPI and Oil Prices Fuel Inflation Concerns, Can CPI Change Gold's Direction?As of the Asian session on September 11, gold prices (XAUUSD) remained in weak consolidation today after dropping sharply to near $4,300 on Thursday, with the latest price trading around
Author  TradingKey
Yesterday 09: 43
As of the Asian session on September 11, gold prices (XAUUSD) remained in weak consolidation today after dropping sharply to near $4,300 on Thursday, with the latest price trading around
goTop
quote