What Is an ETF? I Think It's the Single Best Starting Point for New Investors.

Source The Motley Fool

Key Points

  • ETFs are a great way for new investors to instantly invest in the stock market.

  • VOO and QQQM have outperformed many individual stocks over the long term.

  • 10 stocks we like better than Vanguard S&P 500 ETF ›

Many long-term investors consider the stock market to be the greatest wealth creator in the world. Since its inception in 1957, the S&P 500 (SNPINDEX: ^GSPC) has generated an average annual total return of about 10.5%. A $1,000 investment in the index, with reinvested dividends, would be worth more than $1 million today. That's equivalent to about $85,000 in 1957 dollars.

For most investors, it makes more sense to invest in the entire S&P 500 index, which is rebalanced quarterly to track the 500 largest U.S. companies, rather than in individual stocks. For growth-oriented investors, it might be smarter to invest in the Nasdaq-100, which includes the 100 largest non-financial stocks listed on the Nasdaq Composite (NASDAQINDEX: ^IXIC).

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

A woman shakes a piggy bank.

Image source: Getty Images.

In the past, the only way to invest in an entire index was through an index fund, a passively managed mutual fund that only traded once per day. But in the early 1990s, the first exchange-traded funds (ETFs) were launched as a more liquid alternative to index funds.

ETFs can be traded throughout the day like regular stocks, making them more accessible to retail investors. Unlike many mutual funds and index funds, ETFs don't have any minimum investment requirements. Let's see why they're still the best investments for new investors.

Don't look for the needle in the haystack

Vanguard's founder, John Bogle, launched the first S&P 500 index fund in 1976. Since most actively managed funds and individual stocks couldn't outperform the S&P 500 over the long term, Bogle believed it was smarter to simply match the market rather than try to beat it.

Bogle once told investors, "Don't look for the needle in the haystack. Just buy the haystack." To make it even easier for investors to follow that strategy, Vanguard launched the Vanguard S&P 500 ETF (NYSEMKT: VOO) in 2010. With $1.8 trillion in assets under management, VOO is now the world's largest S&P 500 ETF by a wide margin. It charges a low expense ratio of 0.03%.

Another solid choice is Invesco's NASDAQ 100 ETF (NASDAQ: QQQM), which passively tracks the Nasdaq-100. It holds $104 billion in assets and charges a low expense ratio of 0.15%. The QQQM holds many of the same stocks as VOO, but the biggest names -- including Nvidia, Microsoft, Amazon, Apple, and Broadcom -- account for larger slices of its portfolio. QQQM also excludes the S&P 500's slower-growth stocks and rate-driven financial stocks.

Why should new investors buy ETFs instead of individual stocks?

The S&P 500 and Nasdaq-100 should keep rising over the long term because they're constantly rebalanced to include only the largest companies in America. So while some individual stocks might outperform those indexes, you could also end up with a lot of losers.

Many investors sell their winners too early but hold their losers for too long. Warren Buffett once told investors that if you buy an individual stock, you must be prepared to "have it go down 50% -- or more -- and be comfortable with it." He also said that some people "shouldn't own stocks" because they "can't handle it psychologically" and would "buy and sell them at the wrong time."

Therefore, if you don't have the time to research individual stocks or have the stomach to ride out the volatility, it's smarter to simply invest in a low-cost ETF that tracks the S&P 500 or Nasdaq-100, tune out the near-term noise, and reinvest their dividends. Over the long term, you'll likely outperform many investors who actively trade individual stocks.

Should you buy stock in Vanguard S&P 500 ETF right now?

Before you buy stock in Vanguard S&P 500 ETF, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vanguard S&P 500 ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $414,015!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,385,459!*

Now, it’s worth noting Stock Advisor’s total average return is 960% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 9, 2026.

Leo Sun has positions in Amazon and Apple. The Motley Fool has positions in and recommends Amazon, Apple, Broadcom, Microsoft, Nvidia, and Vanguard S&P 500 ETF. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
US August PPI Preview: Producer Inflation May Reaccelerate, How Will US Stocks, Dollar, and Gold React?The U.S. Bureau of Labor Statistics will release the August Producer Price Index (PPI) at 8:30 a.m. ET on September 10. Against the backdrop of U.S. August non-farm payrolls significantly
Author  TradingKey
6 hours ago
The U.S. Bureau of Labor Statistics will release the August Producer Price Index (PPI) at 8:30 a.m. ET on September 10. Against the backdrop of U.S. August non-farm payrolls significantly
placeholder
Brent Crude Surpasses $100 Mark as Escalating Middle East Conflict Sparks Market ConcernsOn September 9, Brent crude futures broke above $100 per barrel intraday, crossing this threshold for the first time since July 24. As the military conflict between the US and Iran contin
Author  TradingKey
8 hours ago
On September 9, Brent crude futures broke above $100 per barrel intraday, crossing this threshold for the first time since July 24. As the military conflict between the US and Iran contin
placeholder
US dollar clings to nine-week lows near 98.4 as Brent nears $100 and the yen hits a seven-month high — five events to watch todayThe dollar is pinned near nine-week lows even after a blockbuster jobs report, as an oil spike toward $100, a surging yen and China's reflation data crowd the driver's seat. Five key events to watch today: Brent at $99.46, USD/JPY at 154, China CPI/PPI, PBOC gold buying, and Thursday's PPI / Friday's CPI ahead of the September 15-16 FOMC.
Author  Eric Nkando
9 hours ago
The dollar is pinned near nine-week lows even after a blockbuster jobs report, as an oil spike toward $100, a surging yen and China's reflation data crowd the driver's seat. Five key events to watch today: Brent at $99.46, USD/JPY at 154, China CPI/PPI, PBOC gold buying, and Thursday's PPI / Friday's CPI ahead of the September 15-16 FOMC.
placeholder
Today’s Market Recap: Oil Nears $100, US Stocks Fall, AI Chip Stocks Buck Trend as Intel Surges Over 9%Tracking Market TrendsTradingKey - On September 8 Eastern Time, the three major U.S. stock indices closed lower across the board, with the Dow falling by more than 1%. Further escalation in the Middle
Author  TradingKey
15 hours ago
Tracking Market TrendsTradingKey - On September 8 Eastern Time, the three major U.S. stock indices closed lower across the board, with the Dow falling by more than 1%. Further escalation in the Middle
placeholder
Gold slumps to near $4,350 amid oil-driven inflation fears, US inflation data in focusGold price (XAU/USD) falls to near $4,350 during the early Asian session on Wednesday. The precious metal faces some selling pressure as rising oil prices fueled inflation ‌concerns and boosted expectations for a rate hike by the Federal Reserve (Fed) in September.
Author  FXStreet
15 hours ago
Gold price (XAU/USD) falls to near $4,350 during the early Asian session on Wednesday. The precious metal faces some selling pressure as rising oil prices fueled inflation ‌concerns and boosted expectations for a rate hike by the Federal Reserve (Fed) in September.
goTop
quote