September Is Historically a Slow Month for Stocks. Here's Why That Shouldn't Matter to Investors

Source The Motley Fool

Key Points

  • September is the only month with a negative historical average for the S&P 500.

  • Long-term investors should ignore that seasonal noise.

  • 10 stocks we like better than S&P 500 Index ›

September usually isn't a great month for U.S. stocks. The S&P 500 (SNPINDEX: ^GSPC) has averaged a decline of roughly -0.6% in September since its inception, making it the only calendar month with a negative historical average.

That "September Effect" can be attributed to three factors. First, many money managers return from their summer breaks and rebalance their portfolios. By locking in their profits or dumping their losers to harvest tax losses before the year ends, those institutional investors can depress the broader market. Second, the Fed's interest rate decision in mid-September can exacerbate that selling pressure. Lastly, the widespread media coverage of the "September Effect" can drive more investors to pre-emptively trim their positions in late August to dodge that decline.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

An investor checks multiple screens.

Image source: Getty Images.

It might be tempting to follow that trend, but investors who sell their stocks in September can miss out on some big long-term gains. Let's see why you should ignore the near-term noise.

It's a short-term strategy

The "September Effect" is similar to the idea that investors should "sell in May and go away." May is also a slower month for stocks, because investors often lock in their profits before the summer. But those investors also come back after the summer ends. September might also be a disappointing month, but that's just another temporary dip.

So if you're a long-term investor, it doesn't make any sense to worry about the market's seasonal swings in May and September. Instead, it's smarter to simply do nothing.

The S&P 500 has delivered an average annual total return of about 10% since its inception in 1957. It's generated a total return of 124% since the beginning of 2021. But if you had invested in the S&P 500 from Jan. 1 to Aug. 31 of every year, moved to cash for the last four months, then repeated that cycle the following year, you would have a total return of only 66%.

By skipping only September each year, you would have outperformed buy-and-hold investors, with a total return of 136% since the first day of 2021. But without a tax-advantaged account, the capital gains taxes for each of those five years would have offset most of those gains.

In other words, seasonal strategies usually reduce your long-term returns and increase your taxes. So instead of worrying about a potential market swoon in September, you should embrace it as an opportunity to buy more shares of your favorite stocks at lower prices.

Should you buy stock in S&P 500 Index right now?

Before you buy stock in S&P 500 Index, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and S&P 500 Index wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $430,571!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,399,268!*

Now, it’s worth noting Stock Advisor’s total average return is 986% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 28, 2026.

Leo Sun has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Bitcoin Price Prediction: Fed Chair Warsh Makes Jackson Hole Debut, Can BTC Break $83,000?Fed Chair Warsh Makes Jackson Hole Debut: Can Bitcoin Capitalize on Momentum to Break Strong $83,000 Resistance?On August 28, Bitcoin (BTC) price continued to fluctuate in a narrow range
Author  TradingKey
8 hours ago
Fed Chair Warsh Makes Jackson Hole Debut: Can Bitcoin Capitalize on Momentum to Break Strong $83,000 Resistance?On August 28, Bitcoin (BTC) price continued to fluctuate in a narrow range
placeholder
Silver Reclaims $70 to Hit Nearly Two-Month High as Monthly Gain Exceeds 20% On August 28 Eastern Time, international silver prices continued their recent strong rally, with spot silver (XAGUSD) briefly breaking through the key $70 mark intraday, after approaching
Author  TradingKey
9 hours ago
On August 28 Eastern Time, international silver prices continued their recent strong rally, with spot silver (XAGUSD) briefly breaking through the key $70 mark intraday, after approaching
placeholder
Today’s Market Recap: Nvidia Surges Nearly 9%, Salesforce and CrowdStrike Ignite Software Stocks as Market Focuses on Jackson Hole Meeting On August 27, Eastern Time, the three major U.S. stock indices closed higher across the board, led by the Nasdaq. Nvidia's strong earnings report and optimistic reve
Author  TradingKey
17 hours ago
On August 27, Eastern Time, the three major U.S. stock indices closed higher across the board, led by the Nasdaq. Nvidia's strong earnings report and optimistic reve
placeholder
Gold Price Forecast: Hotter-Than-Expected PCE Inflation Pressures Gold, Will Warsh's Jackson Hole Speech Spark a New Rally? As of the European session on August 27, today's gold price (XAUUSD) maintained a range-bound consolidation trend intraday, with the latest price trading near $4,600. On Wednesday, gold p
Author  TradingKey
Yesterday 10: 00
As of the European session on August 27, today's gold price (XAUUSD) maintained a range-bound consolidation trend intraday, with the latest price trading near $4,600. On Wednesday, gold p
placeholder
TradingKey Daily Market Briefing: Nvidia Earnings Beat Expectations, Strong PCE Inflation Weighs on Market Sentiment as Focus Turns to Jackson Hole Meeting On August 26, Eastern Time, the three major U.S. stock indices closed slightly lower. U.S. July PCE inflation data came in slightly strong, reinforcing market concer
Author  TradingKey
Yesterday 01: 30
On August 26, Eastern Time, the three major U.S. stock indices closed slightly lower. U.S. July PCE inflation data came in slightly strong, reinforcing market concer
goTop
quote