Outfront Media (OUT) Q2 2026 Earnings Call Transcript

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DATE

Wednesday, Aug. 5, 2026 at 4:30 p.m. ET

CALL PARTICIPANTS

• SVP, Investor Relations - Stephan Bisson
• Chief Executive Officer - Nicolas Brien
• Chief Financial Officer - Matthew Siegel

TAKEAWAYS

• Revenue -- $522.5 million, representing a 13.5% increase driven by growth in both billboard and transit segments.
• Adjusted OIBDA -- $160.3 million, an increase of 29.2% from the prior-year period reflecting higher revenue and operating leverage.
• AFFO -- $120.8 million, up 45.4% compared to the prior-year period due to improved operating results and higher adjusted OIBDA.
• Billboard Revenue -- $379.4 million, growing 8.0% primarily through higher rates and demand from tech, medical, and legal sectors.
• Transit Revenue -- $140.6 million, an increase of 32.3% led by 48% growth in the New York MTA contract.
• FIFA World Cup Revenue -- $35 million recorded in the second quarter, of which management estimated approximately $17.5 million was incremental to typical business.
• Digital Billboard Revenue -- Reported growth of 17.6%, though management noted growth would have reached 21% excluding the impact of an exited Los Angeles contract.
• Static Billboard Revenue -- Increased 3.8% on a reported basis, or 4.3% when adjusted for the Los Angeles contract exit.
• Digital Transit Revenue -- $68 million, representing growth of nearly 36% during the quarter.
• Static Transit Revenue -- Increased over 29% during the quarter, supported by high-profile creative campaigns related to the World Cup.
• Programmatic Sales -- Grew nearly 50% year over year and now accounts for 20% of total digital revenue compared to 17% a year ago.
• Billboard Yield -- $3,340 per month, an increase of 12% driven by rate growth and World Cup demand.
• Billboard Operating Expenses -- $157.4 million, up 6.0% due to higher variable lease costs and production expenses.
• Transit Operating Expenses -- $86.8 million, up 7.2% reflecting higher variable franchise fees and display production costs.
• Q3 Revenue Guidance -- Expected to grow in the high single digits, including approximately 20% growth in transit and mid-single digit growth in billboard.
• Q3 World Cup Impact -- Management anticipated an additional $16 million in revenue related to the tournament in the third quarter.
• Full Year AFFO Guidance -- Expected to grow in the low-20% range relative to the $338 million reported in 2025.
• Capital Expenditures -- $17 million in the second quarter, with a full-year target maintained at approximately $90 million.
• Digital Board Additions -- 51 new boards added in the second quarter, with a full-year target of approximately 125 boards.
• Maintenance Capital Expenditures -- Forecasted between $30 million and $35 million for the full year 2026.
• Liquidity -- Nearly $600 million, comprising $31.2 million in cash, $494.9 million in revolver capacity, and $50 million via a securitization facility.
• Net Total Leverage -- 4x as of June 30, which is at the bottom of the company's target range of 4x to 5x.
• Dividend -- $0.33 per share, representing a 10% increase to be paid on Sept. 30.
• Interest Expense -- Estimated at approximately $145 million for the full year 2026.
• Refinancing Activity -- Issued $500 million of 6.0% senior unsecured notes due in 2034 to refinance $650 million of 5% notes due in 2027.

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RISKS

• Siegel stated, "we expect our SG&A expense growth rate to outpace our revenue growth rate for the remainder of 2026," as the company accelerates investments in sales technology and data analytics.
• Management noted in the earnings release that the company "does not currently expect to recoup current period or future MTA equipment deployment costs" over the life of the agreement.

SUMMARY

Management reported significant growth in the second quarter, driven by a combination of organic segment performance and revenue generated from the FIFA World Cup. The company is executing a strategic transition from a legacy media vendor to a platform-centric organization, prioritizing investments in digital programmatic sales, audience measurement data, and advanced CRM tools. Financial results were characterized by a 29.2% increase in adjusted OIBDA and a 10% dividend hike, supported by a leverage ratio at the low end of the target range. Management highlighted the scarcity of physical media as a competitive advantage in a market increasingly saturated by automated digital content, focusing on building long-term brand trust through real-world visibility.

• CEO Brien argued that physical media's scarcity supports value as infinite digital supply decreases advertiser credibility: "We believe that fixed supply paired with the rising demand for real world engagement means the media value of physical inventory can only go up."
• Management highlighted a minority investment in AdQuick to bring AI-native workflows into the planning of physical advertising campaigns.
• The company expanded its leadership team by hiring a Chief Data Officer, Hugh Griffiths, to advance audience intelligence and standardize attribution capabilities for the enterprise market.
• CEO Brien noted that programmatic trading in the out-of-home industry currently sits at 20%, whereas the broader digital media market trades at nearly 80%, indicating a significant runway for growth.
• Outfront Media established a five-year partnership as the official media partner for the New York Jets, which management identified as the first U.S. pro sports team to include out-of-home media in its sponsorship packages.
• CFO Siegel explained that the company will now account for the New York MTA transit franchise expense by straight-lining the $161 million minimum annual guarantee at $40 million per quarter.
• Management observed that nearly half of the $50 million in total World Cup revenue was incremental to the company's baseline business, bringing in new advertisers from sectors including automotive and pharma.

INDUSTRY GLOSSARY

• Adjusted OIBDA: Operating income before depreciation, amortization, net gains or losses on dispositions, restructuring charges, and stock-based compensation.
• AFFO: Adjusted Funds From Operations, a measure of REIT performance that adjusts for maintenance capital expenditures and non-cash items.
• Programmatic: The automated buying and selling of advertising inventory through technology platforms.
• MTA: Metropolitan Transportation Authority, the agency governing New York City's public transportation.
• MAG: Minimum Annual Guarantee, a fixed fee paid to a transit authority regardless of advertising sales performance.
• IRL Media: In Real Life media, referring to physical advertising displays in public environments.
• REIT: Real Estate Investment Trust, a company that owns, operates, or finances income-producing real estate.
• Yield: The average revenue generated per billboard or advertising display per month.

Full Conference Call Transcript

Operator: Hello, everyone. Thank you for joining us, and welcome to Outfront Media's second quarter 26 Earnings Call. After today's prepared remarks, we will host a question-and-answer session. Please press *1 to raise your hand. To withdraw your question, press *1 again. I will now hand the conference over to Stephan Bisson, SVP, Investor Relations. Stephan, please go ahead.

Stephan Edward Bisson: Good afternoon. And thank you for joining our 26 second quarter earnings call. With me on the call today are CEO, Nick Brien and CFO, Matthew Siegel. After a discussion of our financial results, we will open the lines for a question-and-answer session. Comments today will refer to the earnings release slide presentation that you can find on the Investor Relations section of our website outfront.com. After today's call has concluded, an audio archive replay will be available there as well. This conference call may include forward looking statements. Relevant factors that could cause actual results, to differ materially from these forward looking statements listed in our earnings materials and in our SEC filings.

Including our 2025 Form 10 k, as well as our Q2 26 form 10 q which we expect to file tomorrow. Will refer to certain non GAAP financial measures on this call. Any references to OIBDA made today will be on an adjusted basis. Reconciliations of OIBDA and other non GAAP financial measures are in the appendix of the slide presentation the earnings release, and on our website. Which also includes presentations with prior period reconciliations. With that, let me hand it over to Nick.

Nicolas Brien: Thanks, Stephan. And thank you, everyone, for joining us today. We are excited to be here reporting our second quarter results which came in better than we had anticipated when we last spoke in May. Given continued strong demand, focused execution, and a successful World Cup. Which generated over $35 million of revenue during the quarter, and over $50 million overall. As you can see on Slide 3, it summarizes our headline numbers. Consolidated revenues were up 14% driven by 32% growth in transit and an 8% growth in billboard. While consolidated OIBDA was up 29% to $160 million and AFFO grew 45% to $121 million.

As I just mentioned, these results include about $35 million of FIFA revenues, of which we believe approximately half were incremental to our typical business. Slide 4 shows our more detailed revenue results. Billboard revenues were up 8% Included in our compounded billboard results for the final time is our previously announced exit of a large marginally profitable billboard contract in LA. As the revenues and expenses of this contract are still included in our reported 2025 financial statements. Excluding the billboard revenue generated by this contract, billboard revenue growth would have been 9.4%. The strongest billboard categories in Q2 were tech, including the rapidly growing AI, legal and medical.

Transit grew a robust 32%, was again led by New York MTA, and was up an impressive 48% during the quarter Our strongest transit categories were tech, entertainment, and financial. Slide 5 shows our detailed billboard revenue. On a reported basis, digital billboard revenues were up 17.6%. And static and other billboard revenues were up 3.8% during the quarter. However, excluding the revenue generated by the exited contract, digital billboard revenues would have been up over 21%. And static and other billboard revenues would have been up 4.3%. We estimate that FIFA contributed approximately $19 million of revenue to our billboard results this quarter. Slide 6 shows our detailed transit revenue.

Which grew over 32% during the quarter led by the MTA strength. Our digital transit revenues were up nearly 36% to about $68 million and static revenue transit revenues were up over 29%. We estimate that FIFA contributed approximately $17 million to our transit revenues in the second quarter. 3 of the FIFA related campaigns I would highlight from across our business are New York, New Jersey host committee subway wraps of the tournament's local participants' flags within the New York subway system. Nike's complete takeover of the Bryant Square subway station, and the massive soccer player wallscape in Coke's hometown of Atlanta, which you can see on the cover of our slide presentation.

Slide 7 shows our combined digital revenue performance. Which grew over 23% in the quarter and represented about 37% of total revenues compared to 34% in the comparable period. Last year. Even more impressive, excluding the aforementioned LA contract, digital revenues would have grown by 26% Programmatic and digital direct automated sales increased nearly 50% during the quarter, representing 20% of total digital revenue up from about 17% a year ago. Moving on to the breakdown of commercial and enterprise revenues can be seen on Slide 8. Commercial revenues were up 15% during the quarter, driven by strength in technology, entertainment and legal.

Enterprise was up about 12% during the second quarter, with much of a strength being driven by tech, CPG, and health and medical. Slide 9 shows our billboard yield growth. Which was up 12% year-over-year to $3.34 thousand per month principally driven by focused efforts to establish higher rates across our assets, and boosted by feedback. Summing up, we are very pleased with our Q2 performance and confident that we will maintain this positive momentum into the second half. Which I will discuss in greater detail later. With that, let me now hand it over to Matthew to review the rest of our financials.

Matthew Siegel: Thanks, Nick and good afternoon, everyone. Please turn to Slide 10 for a more detailed look at our billboard expenses. In total, billboard expenses were up nearly $15 million or approximately 7% year over year. Zooming in on lease costs, these expenses were up $6 million, about 5% year over year. This increase was driven by higher variable lease costs contractual escalators on fixed leases, partially offset by $4 million of savings related to the exited billboard contract in Los Angeles. Excluding the impact of the LA portfolio exit, billboard property lease expense would have been up about 9%.

Posting maintenance and other or PMO expenses up about $3 million or almost 8% due to the higher production expenses and higher compensation related expenses. Partially offset by lower site related costs. SG&A expenses grew over $5 million or about 8% due to higher professional fees, including software and technology expenses, and an increase in the allowance for bad debt from higher sales activity. Partially offset by lower credit card usage by customers lower compensation related expenses. The $15 million increase in total billboard expenses were more than covered by the strong growth in billboard revenues Nick described earlier, leading to billboard adjusted OIBDA increasing by over $13 million or 10%. Now turning to transit on slide 11.

In total, transit expenses were up $8 million to just over 8% year over year. Transit franchise expense was up 6% to $66 million due primarily to higher variable transit franchise expenses driven by higher transit revenues outside New York the annual inflation adjustment in the minimum annual guarantee for the MTA contract. Let me take a minute before discussing the rest of transit segment to clarify the accounting treatment regarding the New York MTA. We will continue to book annual transit franchise expenses at the minimum annual guarantee which in 2026 is $161 million, including the final year of the 2020 amendment. We will record this expense on a straight line basis evenly each quarter.

This approach will continue until we expect to recoup the entire cost of the digital investment we have made since the commencement of deployment in 2018, and reflects the financial statement impact of our 2023 transit impairment. Please refer to our earnings press release and 10 Q for additional details on the MTA. Returning to our discussion of transit operating expenses, PMO costs were up just over $2 million or about 12% due to higher display production costs driven by higher profile creative initiatives during the FIFA World Cup. And higher posting and rotation costs.

SG&A expenses were up $2.5 million or about 14% due to higher professional fees, including software and technology expenses, higher compensation related expenses, including commissions, and higher allowance for bad debt. Partially offset by lower credit card usage by customers. The $8 million increase in total transit expenses was far eclipsed by our exceptional 32% transit revenue growth described earlier. Leading to transit adjusted OIBDA improving by about $26 million during the quarter to $33 million Slide 12 shows the company's adjusted OIBDA in the second quarter.

Corporate was up about $3 million due to higher compensation related expenses including severance and the impact of market fluctuations on an unfunded equity linked retirement plan offered by the company to certain employees. Combined with the billboard and transit OIBDA, total consolidated adjusted OIBDA totaled about $160 million, up 29% compared to last year. Before moving on, given our robust revenue performance and strong outlook for this year, I would like to mention some important growth investments we have accelerated into 2026. To support our ambitious revenue targets for this year and beyond. First, we are investing even more in digital growth.

We are reinforcing our programmatic sales team and the experienced sales leaders to ensure that we capture as much of this growing revenue stream as possible. Have also expanded our data analytics function hiring a chief data officer late in the second quarter to partner with our research and insights team to advance our audience intelligence and measurement solutions in order to meet industry expectations. Second, we are investing in our people. We have expanded the platform tools and training available to our workforce to improve both efficiency and effectiveness. Tools such as Salesforce, our proprietary IRL Nav, and integrated marketing cloud will minimize time spent on repetitive administrative tasks and maximize time spent engaging with clients.

We will continue investing in our HR function to ensure we attract, retain, and develop best possible talent to be a world-class media organization. As a result of these strategic investments, we expect our SG&A expense growth rate to outpace our revenue growth rate for the remainder of 2026 to help drive exceptional revenue performance in 2027 and beyond. Turning now to capital expenditures on Slide 13. Q2 CapEx spend was about $17 million including about $6 million of maintenance spend. We added 51 new digital boards in the quarter and expect to add a total of about 125 in the full year.

2026, we still expect to spend approximately $90 million of CapEx in line with our historical level of about 5% of revenue. About $30 million to $35 million of this total is expected to be for maintenance. Looking at AFFO on slide 14, can see the bridge to our Q2 AFFO of $121 million The improvement is principally driven by higher adjusted OIBDA.

Based on our results thus far, our expected revenue growth for the remainder of the year and the ongoing investments in our business we now expect that our reported 2026 AFFO will grow in the low-20% range relative to our reported 2025 AFFO of $338 million Included in this guidance is the previously noted maintenance CapEx, interest expense of approximately $145 million and a small amount of cash taxes. Also, our outlook reflects both the strength of the underlying business and the MTA accounting treatment discussed earlier.

Please turn to slide 15 for an up update on our balance sheet, committed liquidity is nearly $600 million, including about $30 million of cash, around $500 million available via revolver, and $50 million available via accounts receivable securitization facility. As of June 30, our net total leverage was around 4x at the bottom end of our 4x to 5x target range. During June, we refinanced our $650 million of 5% notes due in 2027, with a new issuance of $500 million of senior unsecured notes in 2034. Priced at 6.0% flat. With the balance funded through a draw on our accounts receivable facility and cash on hand.

Turning to our dividends, We are pleased to announce today that our Board of Directors raised our quarterly cash dividend by 10% to $0.33 per share payable on September 30 to shareholders of record to close the business on September 4. We spent just over $11 million in acquisitions during the quarter, and looking at our current acquisition pipeline, we continue to expect our 26 full year deal activity to be similar to levels reached in recent years. With our leverage trending to the low end of our range and increasing cash flows, we expect to be more opportunistic on our deal activity going forward. With that, let me turn the call back to Nick Brien.

Nicolas Brien: Thank you, Matthew. I am pleased to report that we are seeing strong top line growth in the third quarter. And from where we sit today, we expect quarterly revenue growth to be up in the high single digits year on year driven by about 20% growth in transit and mid single digit growth in billboard. These figures include a $16 million benefit related to the World Cup, with approximately $9 million booked in billboard and $7 million in transit. 2026 is a transformative year for OUTFRONT. From operating as a legacy out of our media vendor into the premier platform company of IRL media.

We are immensely proud of the results we have delivered so far, although our work is far from complete. We continue to be laser focused on executing our strategic imperatives while investing smartly to strengthen our business and further accelerate our future revenues and profits. We are creating a formidable growth engine, with our revamped marketing team feeding our reorganized sales force with the highest quality leads. We have supercharged our sales engine by investing in industry leading sales tools such as AI enabled integrated CRM and the marketing cloud, as well as advanced sales training. Our strategic investment in AdQuick is changing how we plan and sell. Reducing the number of handoffs from audience discovery to proposal creation.

To further accelerate our growing revenue, we are also expanding our research and measurement team. To consistently prove the immense value of our IRL solutions. To that end, we hired an industry leading chief data officer Hugh Griffiths, who has been tasked to leverage his decades of media agency experience to raise all standards of our medium's measurement and attribution capabilities. I want to close with why we believe IRL media becomes more valuable not less, in an AI generated world. We commissioned Kantar to study consumer trust across media sites, and the finding was unambiguous. Trust in digital content is eroding fast. When any image, post, or video can be machine generated in seconds Audiences default to suspicion.

And because online inventory is infinitely expandable, another feed another ad unit, another AI generated impression, that abundance is the very thing driving the trust erosion. Infinite supply collapses credibility and advertising is caught in the crossfire. Physical media works the opposite way. it is scarce by law and by geography. You cannot simply build more of it. We believe that fixed supply paired with the rising demand for real world engagement means the media value of physical inventory can only go up. This dynamic is playing out in real time. Drive through San Francisco today and nearly every other billboard belongs to an AI company.

The same companies eroding trust online are turning to the 1 channel that cannot be faked. Because a billboard is public and real. And putting your name on 1 signals that your company is credible and trustworthy. To be clear, this is not an argument against online media. it is an argument for smarter media planning. Out of home is a load bearing wall. The credibility layer that makes every downstream digital impression more believable, while AI increasingly powers the targeting planning, and measurement on top of it. that is the thesis behind our recent minority investment in AdQuick. Bringing AI native workflows into physical campaign planning. Our Kantar research backs this up directly.

Consumers rated the identical ad as dramatically more trustworthy on a billboard than on social media. This matters commercially as trust is not a soft brand metric. 80-7 percent of consumers say they will be paying more for brands that they trust. Trust has become a scarce commercial asset. And increasingly, the real world is where it is built. that is our conviction heading into the second half of the year. As AI floods digital channels with infinite low cost content, the brands that also claim a stake in the physical world will be the ones that stand out. And we are ideally positioned to help them do exactly that.

And with that, operator, let's now open up the line for questions.

Operator: We will now begin the question-and-answer session. If you would like to ask a question, please press *1 to raise your hand. To withdraw your question, press *1 again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Cameron McVeigh, Morgan Stanley. Your line is open, Cameron. Please go ahead.

Cameron McVeigh: Hi. Thank you. Was hoping you could comment on the strength and programmatic that we are seeing Curious how conversations with advertisers are trending, what is been working, and how much runway you might expect we have on programmatic growing going forward. And then secondly, on the higher SG&A cost, the hiring of a chief data officer, like, I would love to hear if there is any more on what drove this, why now, and where you expect to see the largest benefit going forward Thanks.

Nicolas Brien: All right. Thank you. Thank you, Cameron, and I appreciate the questions. Let me start with the first 1. Programmatic, we see tremendous runway we look at, digital media, nearly 80% now in The US, I think 75% globally is traded programmatically. We are at 20%. I think the out of home industry overall is less than 20%.

There are significant pools of advertiser dollars that sit with trading desks, either within the advertiser or within big agency groups as well as independent agencies and they choose to trade plan and buy their digital media, their online media, programmatically. it is the reason we invest we have been investing, as Matthew talked about, We hired a chief data digital and strategy officer in terms of sales and strategy. From the trade desk, and he is been looking at both strategy for pipes inventory technology, making sure ad tech stack is as seamless as possible as well as the sales relationships with the DSPs and the leading SSPs.

We have strong relationships with the industry SSPs, We see an opportunity to further extend those relationships And Jeff Hackett is leading that effort along with a further strength. So, we see significantly more upside on the way we can engage digital revenues through programmatic. The reason why we hired Chief Data Officer now why we hired Hugh Griffith, is we are at a watershed moment in the industry where the industry has decided to offer a pilot test. To choose Ipsos to go to a next standard of what our industry measurement is.

But it is not just audience measurement and reach curves. it is understanding how data, especially when it comes to digital, is gonna apply different first party data capabilities as well as well as omnichannel strategy planning. So our media could be more constructively and credibly integrated into overall campaign planning. Hugh is a master of that. he is come from the agency world. he is got over 30 years of working with the biggest agencies and the biggest brands doing just that. So he as a consequence of what has gone on at IP and Omnicom, Hugh is someone I worked with 25 years ago at Universal McCann.

I have watched his career develop, and I have watched his expertise, and I have realized that we would benefit significantly by having someone lead that way as we are seeking to engage with the enterprise marketeers. The most sophisticated marketers who are focused on audiences reach curves that focus on business outcomes. So we need to engage at that level to have the credibility to ensure our media is integrated not as an optional consideration within omnichannel campaign planning, but a fundamental platform, as I described earlier, I consider it the load bearing wall. So those are the 2 reasons, and we see great upside on both.

Cameron McVeigh: Makes sense. Thank you.

Nicolas Brien: Thanks, Cameron.

Operator: Your next question comes from the line of Alexey Philippov with JPMorgan. Your line is open, Alexey. Please go ahead.

Alexey Philippov: Yes. Hello. Thank you very much. You have talked about FIFA as a good opportunity to bring new advertisers into the segment. Now that the tournament is over, how is the progress there? Do you see clients remaining with you? that is my first question. And another on macro? Your commercial revenue was up nice, and that is likely a reflection of World Cup. But local was a bit softer than in first quarter. Any signs of macro weakness on the local front? Or not really? Thank you.

Nicolas Brien: Thanks, Alexey. On the first question you asked about the new advertisers. And it is something that we all know, you know, across this industry that the out of home medium has failed to demonstrate its level of efficacy with the most sophisticated marketeers. With those if we think about those advertisers who are spending over $250 million a year in their advertising, We have the lowest share relative to the 2.5% that the medium takes. Is less than 1%.

We see what we are calling the enterprise side of the business, the enterprise and the strategic accounts as being very important opportunities to engage and grow our share, whether it be on automotive, whether it be on pharma, whether it be on CPG, we have a number of those logos. We have a number of those relationships but they are not as consistent across all their brands as we would like. that is why we developed our heads of industry practice within the enterprise sales division. So to focus on not just winning those accounts, but growing them is also very important. We also are really focused laser on retaining clients.

Really tracking the data to understand which clients and which category are either spending less or leaving the medium altogether with us. So those are drives that we are very confident will strengthen you know, our revenue going forward, both in terms of new logo and increases. At the macro level, you asked about, you know, if there were weaknesses at the commercial side of the business.

Obviously, was there has been a real benefit there from World Cup. there is also been a continued benefit there from AI, And in AI companies who are now extending after their VC raises and whatever they are doing in San Francisco coming into other markets, whether it be into Boston, whether it be in Chicago, and certainly New York City. So I would say that any slight lessening versus quarter the first quarter on the commercial side, has no impact on the drive momentum that we are experiencing, and I am very confident you will see it balance for the second half of the year.

Alexey Philippov: Thank you very much. And just if I may, to confirm on MTA accounting, you still expect revenue shift in the fourth quarter so that the MTA cost will shift the revenue share in the fourth quarter.

Matthew Siegel: No. it is Matthew. We do not account for the transit franchise expense on a straight line basis for the whole year and really for the foreseeable future in the years to come. it is cleaner. Basically, we are looking at our internal models on the MTA. We do not expect to recoup the life of the contract, the money we have spent, And as you know, in 2023, we took an impairment And so most of the, the recoupment was already expensed back then. So, we are going to straight line the MEG this year, which as mentioned in the script is $161 million, so about $40 million a quarter.

And you will see a big margin gain in the fourth quarter.

Alexey Philippov: Thank you.

Operator: Your next question comes from the line of Jonnathan Navarrete with TD Cowen. Your line is open, Jonathan. Please go ahead.

Jonnathan Navarrete: Thank you. Can you discuss the economics of the Jets partnership and whether the opportunity is primarily direct revenue from the team or access to a broader pool of sponsors and advertising budgets. Thank you.

Nicolas Brien: Thanks, Jonnathan. Thank you for the questions. We are very excited about the JETS announcement with the official launch with today that we are the official media partner, and we are the only out-of-home media partner within their practice is the way they sell their sponsorships. And the way the jets are looking to engage their sponsorships is not just in stadium or online. You know, this is we are very excited because this is a 5-year deal. And they have the wisdom to see the opportunity to ensure that the very best of our inventory within the footprint that they have identified completes their omnichannel media package.

So they are selling as well as, you know, to any of the significant brands that are looking to engage They are the first NFL team and as far as we understand, the first US pro sports team to include out of home in their packages. So we are this is important. I talked about this, I think, not on the last-- it was the call before. That we see this kind of brand expansion, the opportunity in sports, in experiential, with retail media. These different areas where our in real life inventory can really complement whatever they are selling.

Whether it is in store, whether it is online, how do they bundle it together so we all-- we will have more announcements to come, but certainly, you know, to represent this very significant NFL team. In New Jersey is something we are very excited about, but that is the reason we are doing it.

Operator: Your next question comes from the line of Patrick Sholl with Barrington. Your line is open, Patrick. Please go ahead.

Patrick Sholl: Hi. Thank you. I was curious if you could follow-up on your commentary on your M&A pipeline and how and where you would look to target, you know, within making investments, whether that would be additional technology investments, or expanding within your own markets or outside your markets or into different types of out-of-home inventory.

Matthew Siegel: Hey, Patrick. it is Matthew. Thanks for the question. First, I will give another shout out to our balance sheet. We really feel we are in a good place with a lot of flexibility which hopefully everyone recognizes without money burning a hole in our pocket. So we feel good For the last few years, we have been really focusing on tiny tuck ins. As we have improved our balance sheet and got our leverage down. We have consistently looked at high quality premium inventory, billboard inventory mostly in our existing markets so we can tuck in and find hopefully, both revenue synergies and some cost synergies. So we are going to continue to do that.

We will probably widen our aperture and look at more things, although we do not think we have missed anything over the last few years. We just think we will go shopping a little more aggressively. And in addition, if there are attractive DMAs that we do not have that are available you know, as a market. We would certainly look at those and consider a few that are, you know, maybe not in our portfolio, but we would like them to be.

As far as tech or other types of enablement, we made the investment, in AdQuick a few months ago, and we would continue to do things like that help our sales force or help our the package of our portfolio things that we sell, but our focus is really gonna be on the billboards and expanding our existing great inventory.

Patrick Sholl: Okay. Thank you. And apologies if I missed this earlier, but on the incremental benefit you talked about on the World Cup, how much of that was existing advertisers expanding their share to, like, of spending on out of home beyond where you would expect them to going forward? Versus newer advertisers that you do not think would return in that level in the future.

Matthew Siegel: Patrick, so for our World Cup money, as Nick mentioned, we got I identified a little over $50 million about half of that we believe, is incremental by incremental. Either higher prices than we would have expected without the World Cup or some of our interim know, experiential inventory or some higher occupancy. A lot of the investments were from existing customers or ours or foundation. We have not kind of pieced together how much is new. We have not disclosed that, but it is a it is a if there are a few new customers, And as Nick pointed out earlier, we hope to keep them as ongoing customers.

We have not disclosed how many dollars are from new customers just yet.

Nicolas Brien: Yeah. Okay. So I will jump on and add to that. I think this is also a significant opportunity. But whether we existing brands who have been with us that wanted to double down because they were FIFA sponsored, either at the at the enterprise level or a team sponsor. Or they were new brands and we know who they are. Tracking them. it is our opportunity to say welcome to the medium. And if the meeting was important for you to develop those live physical experiences, it could be shared, that this is something that should be continuing to build your brand equity with trust and credibility.

So we are not gonna miss the opportunity and imagine, oh, that is gone for 4 years, and now we just move on to Super Bowl, and then we have the Olympics. No. Every 1 of these episodic significant growth opportunities, are an opportunity for us to maintain and build on that momentum. Thank you.

Operator: We have reached the end of the Q&A session. I will now turn the call back to Nick Brien, CEO, for closing remarks.

Nicolas Brien: Thanks for joining us today. We hope to see and meet many of you at the various conferences and events that Matthew, Stefan, and I, as the 3 Musketeers will be attending over the next coming months. But for those of you whom we do not meet along the road, we certainly really look forward to presenting our Q3 results to you in November. So, genuinely, thank you for your engagement. And we will talk to you soon.

Operator: This concludes today's call. Thank you for attending. You may now disconnect.

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