The Invesco Dow Jones Industrial Average Dividend ETF is a dividend-weighted spin on the Dow.
The dividend yield on the Invesco ETF is nearly double that of the traditional Dow Jones index.
It's proven an effective approach as the ETF has been an impressive performer over the long haul.
Happy belated birthday to the Dow Jones Industrial Average (DJINDICES: ^DJI). The original benchmark of U.S. blue chip stocks turned 130 years old on May 26.
The 30-stock index has long since been passed by the S&P 500 as the benchmark collection of domestic stocks. In addition to the obvious factor of breadth (500-plus stocks vs. 30), professional and retail investors alike focus on the S&P 500 because it is weighted by market capitalization, harnessing the market's collective wisdom. Conversely, Dow components are weighted by price, meaning the index member with the highest price tag -- in this case, Goldman Sachs -- receives the highest weight, and so on.
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Celebrate the Dow's milestone birthday with this dividend ETF. Image source: Getty Images.
But there's another way of tracking the Dow. The Invesco Dow Jones Industrial Average Dividend ETF (NYSEMKT: DJD) offers an alternative to the price-weighted Dow.
The $451 million Invesco exchange-traded fund (ETF) turns 12 years old in December and tracks the Dow Jones Industrial Average Yield Weighted. As its name implies, the gauge weights Dow stocks by their respective "12-month dividend yield over the prior 12 months."
So it goes without saying that only blue chip dividend stocks are eligible for inclusion in this ETF. Sorry, Amazon. Until a dividend is initiated, you can't join the Dow dividend ETF.
Of course, weighting stocks by yield and not price results in material differences between the Invesco fund and the traditional Dow. For example, the dividend ETF's 30-day SEC yield of 2.57% is nearly double the 1.38% found on the standard Dow.
A higher yield is nice, but some investors may wonder whether a Dow ETF that assigns a 9.6% weight to Verizon Communications is a better alternative to the tried-and-true Dow. When comparing by the Sharpe ratio, which measures risk-adjusted performance, this dividend ETF shines.

DJD Historical Sharpe Ratio (10Y) data by YCharts
From a pure performance perspective, the Invesco fund delivered for equity income investors. For the decade ended April 30, just seven other dividend ETFs outpaced this Dow dividend offering. That's even more impressive when you consider that the ETF allocates more than 31% of its lineup to defensive healthcare and consumer staples stocks. The standard Dow devotes just 17.3% of its weight to those sectors.
This dividend ETF is arguably more versatile than it's given credit for by some investors. It can fill a void for investors who are heavily allocated to low-yielding growth stocks, as its weight to technology stocks is just 13.3% compared to 37.7% in the S&P 500.
Likewise, investors with significant Amazon exposure or those seeking a more defensive or value-oriented tilt to their portfolios may want to consider this fund.
This ETF may also be appealing to cost-conscious investors. Its annual fee is just 0.07%, or $7 on a $10,000 investment. That's toward the lower end for passive domestic dividend ETFs, which typically have yearly expense ratios ranging from 0.06% to 0.15%.
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Todd Shriber has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon and Goldman Sachs Group. The Motley Fool recommends Verizon Communications. The Motley Fool has a disclosure policy.