Advertising is Walmart's fastest-growing business segment.
It's being priced like a high-growth tech company, not a legacy retailer.
Being able to use its stores as delivery hubs has sped up Walmart's delivery services.
For decades, Walmart (NASDAQ: WMT) has been a retail staple, with more than 10,000 stores across 19 countries. While retail remains its bread and butter, it's approaching the industry from a more modern direction, and it's been paying off for its business and stock.
Through Dec. 14, Walmart's stock is up more than 29%, outperforming the S&P 500 and putting the company on a path to join the trillion-dollar market cap club.
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At the time of this writing, Walmart's market cap is $930 billion. To hit the trillion-dollar mark in 2026, its stock would need to grow by around 7.5%. If it's able to accomplish this (and the current trillion-dollar companies remain), it would be the 12th trillion-dollar public company, and only the third non-tech company.
Image source: Getty Images.
Walmart became a household name through its brick-and-mortar retail stores, but the company is expanding well beyond that. After losing the initial e-commerce battle to Amazon, Walmart has begun closing the gap.
Amazon's e-commerce business took off because of the delivery convenience it provided through Amazon Prime. Order today, and you can expect a package at your doorstep within two days.
Walmart is mastering the same approach, but it has one thing working in its favor that Amazon doesn't: Walmart can use its thousands of stores as de facto delivery hubs, whereas Amazon has to rely on its regional fulfillment centers.
This allows Walmart to make same-day delivery in many cases and gives consumers a reason to choose it over Amazon. This may not matter for some orders, but for things like groceries, Walmart's speed can make a world of difference, especially in rural areas.
In its fiscal third quarter, Walmart's U.S. and global e-commerce revenue grew 28% and 27%, respectively, outpacing its total revenue growth (5.8%).

WMT Revenue (Quarterly) data by YCharts.
The margins in retail are notoriously low, especially for Walmart, which generally prioritizes volume and low prices over higher margins. Selling $100 worth of goods may only bring a few dollars of profit in many cases. However, the company has been expanding its footprint in a much higher-margin business: advertising.
Walmart Connect is its advertising business, and it has been picking up steam. In the company's fiscal third quarter (ended Oct. 31), its global advertising grew 53%, while Walmart Connect in the U.S. grew 33%.
Advertising is a high-margin business because once the infrastructure is in place, it costs virtually nothing to sell and display another ad. And with the millions of people who shop at Walmart -- whether in person or online -- it has plenty of data to help advertisers with targeted campaigns.
In 2026, I expect Walmart's advertising revenue to continue to grow impressively. Its appeal should continue to increase, making it a go-to for advertisers looking for more eyes.
A Dividend King is a company that has increased its dividend annually for at least 50 consecutive years, and with 52 consecutive years of increases, it's a club that Walmart is proud to be a member of. The stock has had an impressive five-year run: up 138% compared to the S&P 500's 86% gains. But its dividend has long been a major selling point for investors looking for consistent income.
Its current quarterly payout is $0.235, with a yield just around 0.80%, so it's not a stock you come to for life-changing money. However, if you want reliability and consistency, Walmart's dividend provides that. You never have to second-guess it.
One thing working against Walmart is that its stock is priced fairly expensively by most standards. Its forward price-to-earnings ratio (P/E) is around 44.2, which is more than tech companies like Nvidia, Microsoft, Broadcom, and Alphabet.

WMT PE Ratio (Forward), data by YCharts.
This high forward P/E ratio is an indication that Walmart is no longer being priced like a legacy retailer; it's being priced like a high-growth tech stock. It still has what it takes to hit the trillion-dollar mark in 2026, but a high valuation leaves less room for error in most cases. That said, 7.5% gains through 2026 should be in Walmart's plans.
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Stefon Walters has positions in Microsoft. The Motley Fool has positions in and recommends Alphabet, Amazon, Microsoft, Nvidia, and Walmart. The Motley Fool recommends Broadcom and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.