If You Invested $10,000 in Amazon Stock 10 Years Ago, Here's How Much You'd Have Today

Key Points

• Amazon's obsessive focus on the customer has led to the creation of a dominant enterprise.

• Growth has come from entering new markets, which has driven huge share price gains.

• Investors should view the current dip as a worthwhile buying opportunity.

• These 10 stocks could mint the next wave of millionaires ›

Amazon (NASDAQ: AMZN) founder and former CEO Jeff Bezos built a culture for his business to always be obsessed with the customer. That overarching philosophy has worked wonders, as this has become one of the world's most dominant companies with its hands in various industries.

Investors, at least those who have held on for a long time, should be very pleased. If you invested $10,000 in Amazon stock 10 years ago, here's how much you'd have today.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »

New business lines pushing growth

Besides being a leader in online shopping, Amazon has spawned new lucrative operating segments. Digital advertising activities brought in annualized revenue of $63 billion in Q2 (ended June 30). Amazon Web Services is another exciting unit that drives impressive revenue and profit growth.

Amazon's disruptive prowess, characterized by a history of penetrating new markets, has propelled the stock 785% higher in the past decade (as of Sept. 30). This huge gain would've turned a $10,000 starting investment into $88,500 today.

Is Amazon stock a buy?

Amazon stock is taking a breather, down 9% from its peak set in February. Investors should view the dip as an opportunity to buy shares in one of the best companies around. Don't expect the same type of gain over the next 10 years. However, a combination of steady growth and a reasonable starting valuation can still lead to a winning outcome for patient investors.

Don’t miss this second chance at a potentially lucrative opportunity

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

• Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $486,608!*
• Apple: if you invested $1,000 when we doubled down in 2008, you’d have $49,038!*
• Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $621,976!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.

See the 3 stocks »

*Stock Advisor returns as of September 29, 2025

Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.