Tron has announced plans to go public in the U.S through a reverse merger with Nasdaq-listed SRM Entertainment.
The announcement came after the SEC paused investigations into Justin Sun, who was accused of selling unregistered securities and market manipulation. The company revealed that it will employ Michael Saylor’s MicroStrategy strategy, holding and using Tron tokens as its primary asset.
Dominari Securities, a New York-based boutique investment bank with ties to Eric Trump and Donald Trump Jr., facilitated the deal. Eric Trump is expected to join the company in an executive capacity. Dominari Securities stock rallied by 580% earlier this year after it was revealed that Eric Trump and Donald Trump Jr. had joined the company advisory board in an executive role.
Tron opted for a reverse merger, meaning it will not have a traditional initial public offering (IPO). The new company, Tron Inc., will be the Strategy of Tron, with an initial investment of $210 million worth of TRX from Justin Sun, CEO and founder of the Tron digital asset platform. TRX is the eighth-largest cryptocurrency platform by market cap, valued at $26.5 billion. The TRX token is currently trading at $0.28, up by 1.45% today. The Tron token rallied by 5% during the announcement.
$SRM – SRM Entertainment
🔹Launches TRON Treasury Strategy with $100,000,000 Equity Investment
🔹Strategic partnership with TRON blockchain founder Justin Sun as advisor
🔹Potential for shareholder dividends through planned TRX staking program
🔹Total investment value could reach… pic.twitter.com/vaecagrhky— John Zidar (@JohnZidar) June 16, 2025
Tron has been widely adopted for its large stablecoin market and cheap and fast transactions. Justin Sun has been appointed as SRM Entertainment’s advisor. SRM Entertainment revealed a $100 million equity investment through a Securities Purchase Agreement with a private advisor. Using the funds, SRM plans to acquire and stake TRX tokens.
Sun said stablecoins and blockchain are revolutionizing global payments, enabling faster, cheaper, and more transparent transactions. He added that the Tron network strives to be the protocol of choice for on-chain settlement, serving the largest population worldwide. The company has over 310 million international user accounts and average daily transactions that exceed $20 billion YTD.
Tron’s CEO recently received a pause from the SEC investigations, which charged him with trading unregistered securities and alleged market manipulation. He has forged connections with influential Republican figures, including President Donald Trump and his family. He joined the top 220 $TRUMP meme coin holders at a Trump National Golf Club banquet. Sun had also invested $75 million into World Liberty Financial, the Trump family-backed crypto project where Trump earned $57 million personally.
According to Investing Pro analysis, SRM Entertainment, which is valued at $25 million, is way below the investment deal size of $210 million. The analysis showed that the company is trading above its Fair Value with a liquidity ratio of 3.66 for Q1 2025. The company secured $5 million in private investment in public equity (PIPE) financing as part of the agreement and sold 5,000 Series A Convertible Preferred Stock shares convertible into 10 million shares at $0.5 per share.
The partnership between Tron and SRM Entertainment will include issuing 100,000 shares of Series B Convertible Preferred stock, convertible into 200 million common shares at $0.50 per share. Two hundred and twenty million warrants exercisable at the same price will also be issued, totaling the investment to $210 million if all warrants are exercised.
The company has been given a 180-day extension to meet the minimum bid price rule of $1.00 per share. The deadline for the requirement will be October 20, 2025. Miller, CEO, highlighted his confidence in the company to meet its obligations and expand its business through new product lines and distribution channels. Miller, SRM Entertainment CEO, noted the company’s shift towards blockchain innovation and revealed their excitement about investing in the future of the world’s next-generation financial infrastructure.
Cryptopolitan Academy: Want to grow your money in 2025? Learn how to do it with DeFi in our upcoming webclass. Save Your Spot