A 27-year-old Australian man is attempting to set a new Guinness World Record by tattooing the same name, Solana memecoin launchpad Pump.fun, on his body 700 times, all live on the internet.
Zachary Gollan from Sydney has already inked the word on his arm 415 times as of Thursday morning. Known on social media platform X as Donnie Darko, Gollan has been livestreaming his tattoo sessions to prove his plot to break the current world record of 667 tattoos of the same name.
Phone died on stream and so I had no choice but to lock in…
— Donnie Darko (@whoismrdarko) July 17, 2025
Count now at 415.
252 to go to beat the current world record.
Roadmap & Website being finalised.#PumpInk@a1lon9 @pumpdotfun pic.twitter.com/MNna7vT9Nj
The record is currently held by Mark Owens from Wrexham, UK, with the name “Lucy” tattooed on his skin. Owens clinched the feat in 2022 after briefly losing it for five years.
Gollan’s marathon inking session is scheduled to culminate in a livestream on Saturday, where he plans to complete all 700 tattoos to go beyond the standing record. He says he has submitted an application to Guinness World Records to have the feat officially recognized.
The 27-year-old is on the precipice of changing his career to a full-time tattoo content creator and internet personality. Currently working as a full-time removalist, he hopes to build his own livestreaming tattoo sessions, specifically for the crypto community.
Gn fam
— Donnie Darko (@whoismrdarko) July 17, 2025
Has been a successful day of developments apart from the stream going down mid tattoo,
– The roadmap has been developed
– The website has been created
– 91 pump.funs have been added
Will add to the dex and update the community when it's live.
Unfortunately couldn't… pic.twitter.com/Dw7Wz3utzT
“I want to utilize my skills as a tattoo artist to build a virtual tattoo studio business online,” Gollan said. “A place where I can design and showcase tattoo designs and artworks tailored for the crypto community, where they can use my pieces as advertisements or promotions for their projects.”
Just less than a week ago, Gollan launched his own Solana-based meme token, PUMPINK. Since then, he has been streaming daily while tattooing himself.
At its peak, PUMPINK reached a market capitalization of $412,150 but has since fallen 73% to around $108,000, now trading at 0.0000006251 SOL.
The Sydney-based former tattoo artist claims that his decision to tattoo Pump.fun was intentionally meant to “draw attention to the launchpad” and his personal brand. He believes the repetitive inkings are a conversation starter and a subtle form of viral marketing, even in unexpected situations.
“Say I’m in the hospital and I get a blood test, the nurses will see the tattoos, and even if they don’t ask, their curiosity will wonder why I have Pump.fun hundreds of times on my arm,” he surmised. “Same with if I got arrested, the police will see and ask, or just go home and search.”
The tattoos, he explained, will prompt people to Google the name, even if they never speak to him directly.
Gollan was previously affiliated with a biker gang that is now classified as a criminal organization under Australian law. As a result, current licensing laws restrict individuals with those ties from owning or operating tattoo studios. That restriction forced him to leave the professional industry and find work elsewhere, including truck driving and now removals.
Gollan is preparing to break more records. He promised to continue the livestream format under the PUMPINK banner and look for more tattoo-related world records.
His next targets include tattooing the most hashtags on the body, specifically using #PUMPINK, or the most tattoos of the same cartoon character, likely tied to a meme coin or NFT collection.
“I want to try to break at least five or six records before the end of the year,” he stated.
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