Lilly, Novo Nordisk Shares Plummet as Trump Announces Price Cut to Ozempic

Mitrade
Trending Articles
coverImg
Source: DepositPhotos

TradingKey - On Thursday, October 16, shares of Eli Lilly and Novo Nordisk fell sharply in after-hours trading after President Donald Trump announced a significant price reduction for the diabetes drug Ozempic. As of the time of writing, Eli Lilly (LLY) was down more than 5%, and Novo Nordisk (NVO) had fallen over 3%.

During a press conference held in the Oval Office, Trump declared that the price of Ozempic, manufactured by Novo Nordisk, would "soon drop significantly," reducing the out-of-pocket cost for patients to $150. This represents a mere 15% of its current list price of $1,000 in the US or 30% of the $499 price offered by Novo Nordisk for self-paying customers.

Eli Lilly, as Novo Nordisk’s key competitor, also produces GLP-1 weight-loss drugs, such as Zepbound and Mounjaro.

The original focus of the press conference was to announce an agreement between the US government and German pharmaceutical company Merck KGaA to lower the costs of in vitro fertilization (IVF), with the US pausing taxation on drugs in return. Previously, the US had reached agreements with biopharma companies Pfizer and AstraZeneca for drug price reductions.

In August, Trump had publicly called for 17 global pharmaceutical companies, including Eli Lilly and Novo Nordisk, to lower drug prices in the US. Since then, Novo Nordisk has been exploring pricing strategies. Additionally, Ozempic and Wegovy, produced by Novo Nordisk, are facing extra pressure due to being included in the Inflation Reduction Act (IRA) price negotiation list. Therefore, Wall Street had anticipated the US government's move against these weight-loss drug giants.

However, the administrator of the Centers for Medicare & Medicaid Services clarified that price negotiations are ongoing and no agreement has been reached until Trump is satisfied with the outcome.

Looking ahead for the GLP-1 market, analyst Thibault Boutherin noted that the US GLP-1 diabetes sector might face a decline by 2026 due to market share and pricing pressures.

Boutherin stated that the growth of Ozempic outside the US will be hampered by competition from generic drugs in Canada and emerging markets, while Wegovy's sales growth will be challenged by generics and Eli Lilly's Mounjaro and Zepbound.

Read more

  • A Crash After a Surge: Why Silver Lost 40% in a Week?
  • Bitcoin is trading around $63,000, down nearly 40% from its peak near $126,000
  • * The content presented above, whether from a third party or not, is considered as general advice only.  This article should not be construed as containing investment advice, investment recommendations, an offer of or solicitation for any transactions in financial instruments.

    goTop
    quote
    Related Articles
    placeholder
    Bank Stocks Lead US Equities in 2026; Wall Street Warns Guidance Matters More Than Earnings.Bank stocks will release fourth-quarter earnings this week, kicking off the 2026 U.S. earnings season.Tuesday will see JPMorgan Chase (JPM) reporting earnings, while Citigroup (C) , Wells
    Author  TradingKey
    Jan 13, Tue
    Bank stocks will release fourth-quarter earnings this week, kicking off the 2026 U.S. earnings season.Tuesday will see JPMorgan Chase (JPM) reporting earnings, while Citigroup (C) , Wells
    placeholder
    My Top 5 Stock Market Predictions for 2026Five 2026 market predictions written in a native, news-style voice: AI’s winners and losers, broader sector leadership, dividend demand, valuation cooling as the Shiller CAPE sits at 39 (Dec. 31, 2025), and quantum-computing bursts—while keeping all original facts and numbers unchanged.
    Author  Mitrade
    Jan 06, Tue
    Five 2026 market predictions written in a native, news-style voice: AI’s winners and losers, broader sector leadership, dividend demand, valuation cooling as the Shiller CAPE sits at 39 (Dec. 31, 2025), and quantum-computing bursts—while keeping all original facts and numbers unchanged.
    placeholder
    TradingKey 2025 Markets Recap & Outlook | Wall Street Bullish on 2026: S&P 500 Forecast at 8,000 with AI Gains and Cyclical Stocks SoaringAs 2025 draws to a close, the U.S. stock market has delivered a series of exciting and astonishing moments.In early April, following President Trump's sudden announcement of tariff polici
    Author  TradingKey
    Dec 24, 2025
    As 2025 draws to a close, the U.S. stock market has delivered a series of exciting and astonishing moments.In early April, following President Trump's sudden announcement of tariff polici
    placeholder
    December Santa Claus Rally: New highs in sight for US and European stocks?Historical data show a rising trend of US and European stocks in December. If the momentum is strong, fund managers may rush in with a buying frenzy.
    Author  Mitrade
    Dec 17, 2025
    Historical data show a rising trend of US and European stocks in December. If the momentum is strong, fund managers may rush in with a buying frenzy.
    placeholder
    Judgment on the Fed's December Rate Cut and 2026 Monetary Policy Trend: Identifying Opportunities in the U.S. Stock Market1. IntroductionSince U.S. stocks pulled back from their late-October highs, they have staged a rebound after hitting a cyclical low in mid-to-late November. Currently, the S&P 500 has largely recouped
    Author  TradingKey
    Dec 11, 2025
    1. IntroductionSince U.S. stocks pulled back from their late-October highs, they have staged a rebound after hitting a cyclical low in mid-to-late November. Currently, the S&P 500 has largely recouped
    Live Quotes
    Name / SymbolChart% Change / Price
    LLY
    LLY
    0.00%0.00
    NOVOB.DK
    NOVOB.DK
    0.00%0.00

    Stocks Related Articles

    • Wall Street’s Top 10 US Stocks for 2026 vs What Reddit Is Actually Buying
    • 7 Real AI Stocks Worth Buying in 2026 (And the Speculative Ones to Sell Before the Next Crash)
    • GOOG vs GOOGL: What's the Difference? Which One Should You Buy?
    • How To Trade Stock CFD? Beginner's Step by Step Guide
    • How to Invest in Stock Market for Beginners With Just $1,000 in 2026?
    • Amazon Stock Analysis: How to Invest in Amazon Stock?

    Click to view more