J.P. Morgan Called a Potential Elon Musk SpaceX-Tesla Merger "Strategically Coherent"

Now that Elon Musk's rocket and satellite company Space Exploration Technologies (NASDAQ: SPCX) trades publicly, Wall Street has started hunting for the next best thing: stocks that can ride its coattails. The most eye-catching call came from J.P. Morgan, whose analysts described a possible combination of SpaceX and Tesla (NASDAQ: TSLA) as "strategically coherent on paper." That single phrase has revived a long-running fantasy among investors, and it's worth understanding what the analyst company actually means before treating any of these names as a back door into SpaceX.

Why J.P. Morgan sees logic in a Tesla-SpaceX tie-up

J.P. Morgan's argument is that Musk's companies already share engineering talent, an artificial intelligence ambition, and a common leader, so uniting them could let him run one integrated vision across cars, robots, energy, and space. The analysts also noted that SpaceX's blockbuster public debut gives Musk valuable stock to make a deal, and that his growing voting control at Tesla makes him better positioned to push one through.

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J.P. Morgan was careful, though, and so am I. It flagged real obstacles: securing regulatory approvals across many countries, especially China, where Tesla builds cars; the awkward gap between Musk's near-total control of SpaceX and his smaller stake in Tesla; and the likelihood that any deal would look like SpaceX swallowing Tesla rather than a merger of equals.

"Coherent on paper" is a long way from "likely to happen."

The other SpaceX-by-association plays

Tesla isn't the only name catching the halo. Deutsche Bank started coverage of EchoStar (NASDAQ: ECHO) with a buy rating, framing it as a cheaper way to own SpaceX. EchoStar holds roughly $11 billion of SpaceX shares it received for handing over wireless spectrum, so the bank argues you're effectively buying SpaceX at a discount and getting EchoStar's other assets thrown in. The catch is serious: EchoStar's pay-TV subsidiary recently filed for bankruptcy, and the stock has tumbled.

Then there's Charter Communications (NASDAQ: CHTR), which, according to Bloomberg, has held talks with SpaceX about a consumer mobile phone service that would route some traffic through Charter's network. It's a genuine strategic fit, but it's only talk for now.

Here's my honest read. Buying a stock because it's linked to a hot company is a strategy built on hope, not fundamentals, and all three of these names are down this year for reasons of their own. A merger that's merely "coherent on paper," a spectrum stake wrapped around a bankruptcy, and a rumored partnership are not the same as durable businesses. If you like Tesla, EchoStar, or Charter, buy them for what they do today, and treat any SpaceX connection as a bonus rather than the thesis.

JPMorgan Chase is an advertising partner of Motley Fool Money. Micah Zimmerman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends JPMorgan Chase and Tesla. The Motley Fool has a disclosure policy.