Should You Buy Coca-Cola Stock Before July 28?

Source The Motley Fool

Key Points

  • Coca-Cola's growth rate has been improving in recent quarters.

  • The stock has been soaring this year, and its valuation is a bit pricey.

  • Expectations could be elevated heading into the release of the latest earnings numbers.

  • 10 stocks we like better than Coca-Cola ›

Shares of Coca-Cola (NYSE: KO) have been on a tear this year, rising by nearly 20% thus far. The stock hit a new all-time high on Monday as investors continue to load up on the beverage giant.

The stock's valuation is high, and the company reports its second-quarter earnings later this month, on July 28. Is the stock a good buy before it posts its latest numbers, or has it gotten too expensive?

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Person buying a beverage in a store.

Image source: Getty Images.

The company's growth has been impressive, but it comes with an asterisk

Coca-Cola's recent results have been encouraging, with the company's growth rate accelerating and even getting back into double digits. The improved numbers may, however, have set an elevated bar for the beverage company leading into its upcoming earnings report.

While Coca-Cola's net revenue rose by 12% during the first three months of 2026, investors also shouldn't forget that they were down 2% a year earlier. Thus, the company was going up against some soft comparables, which can sometimes paint a bit of a misleading picture as to how well the business is truly doing. However, with the second quarter of 2025 also being an underwhelming period where sales were up by just 1%, it may not be all that surprising if Coca-Cola shows another strong quarter of growth when it posts its latest numbers this month.

The trouble is that Coca-Cola is not what you'd consider to be a top growth stock, yet it has been trading like one of late.

Coca-Cola's high valuation highlights risks for investors

Coca-Cola has a fantastic business, and it generates terrific margins, but that doesn't mean that it's worth paying a big premium for. But with it trading at 26 times its trailing earnings, that's arguably what investors who buy the stock today are doing. This is even higher than the 25 times earnings that the average stock in the S&P 500 trades at.

Another downside of buying the stock at its high is that its dividend yield has fallen to just 2.5%. At that level, there are many other dividend stocks to choose from that may offer comparable yields, have more long-term growth potential, and are more reasonably valued.

There's nothing wrong with Coca-Cola as a business, but the stock is arguably far too expensive to be a good buy at its current levels. And unless the company completely blows past earnings expectations in the current quarter, I wouldn't be surprised to see the stock fall after it posts its latest numbers.

Should you buy stock in Coca-Cola right now?

Before you buy stock in Coca-Cola, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coca-Cola wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $418,761!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,195,804!*

Now, it’s worth noting Stock Advisor’s total average return is 918% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of July 6, 2026.

David Jagielski, CPA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Forecast: XAU/USD struggles to extend recovery above 20-day EMAGold price (XAU/USD) is down 0.8% to near $4,140 during the European trading session on Monday. The precious metal faces selling pressure as the three-day rally hits a pause after failing to extend above $4,202.
Author  FXStreet
11 hours ago
Gold price (XAU/USD) is down 0.8% to near $4,140 during the European trading session on Monday. The precious metal faces selling pressure as the three-day rally hits a pause after failing to extend above $4,202.
placeholder
WTI Crude Oil Price Forecast: OPEC Production Increase Combined With Hormuz Strait Navigation May Drag Prices Down to $60.As of the Asian session on July 6, WTI ( USOIL) crude oil prices extended last Friday's rebound during intraday trading, peaking at $69.26 before consolidating around $68.60. From a techn
Author  TradingKey
11 hours ago
As of the Asian session on July 6, WTI ( USOIL) crude oil prices extended last Friday's rebound during intraday trading, peaking at $69.26 before consolidating around $68.60. From a techn
placeholder
Japanese Yen declines towards 162.00 vs USD as carry trades counter intervention risksThe USD/JPY pair builds on its goodish recovery from the 160.50-160.45 region, or over a two-week low touched on Friday, and gains strong follow-through traction for the second straight day on Monday.
Author  FXStreet
15 hours ago
The USD/JPY pair builds on its goodish recovery from the 160.50-160.45 region, or over a two-week low touched on Friday, and gains strong follow-through traction for the second straight day on Monday.
placeholder
TradingKey Daily Market Briefing: OPEC+ Continues Output Boost, Oil Prices Under Pressure, Gold Rebounds, Bitcoin Stands Above $63,000Tracking Market TrendsTradingKey - On July 6, pre-market Eastern Time, as the US stock market was closed last Friday for the Independence Day holiday, investors turned more to commodities, foreign exc
Author  TradingKey
20 hours ago
Tracking Market TrendsTradingKey - On July 6, pre-market Eastern Time, as the US stock market was closed last Friday for the Independence Day holiday, investors turned more to commodities, foreign exc
placeholder
Gold Price Forecast: US Non-Farm Payrolls Miss Expectations, Gold Surges Over $100, Can the Bull Run Continue?As of the Asian session on July 3, gold prices ( XAUUSD) extended yesterday's rally, climbing to an intraday high of $4,195.52. Looking at the charts, gold has gained over $100 in total s
Author  TradingKey
Jul 03, Fri
As of the Asian session on July 3, gold prices ( XAUUSD) extended yesterday's rally, climbing to an intraday high of $4,195.52. Looking at the charts, gold has gained over $100 in total s
goTop
quote