Netflix Has Crashed 42% in 12 Months. Is It Time to Buy the Streaming Giant?

Source The Motley Fool

Key Points

  • Netflix's stock was driven down by expectations for slowing revenue growth and potential higher costs.

  • Management is focused on executing its playbook that has worked for years and should continue to work.

  • The stock now trades at an incredible value, but is there any growth left?

  • 10 stocks we like better than Netflix ›

Netflix (NASDAQ: NFLX) stock was flying high last summer on strong subscriber and operating income growth. But then some cracks started to appear in the business.

  • Earnings growth was bolstered by unsustainable positive impacts from foreign exchange rates and price hikes.
  • A Brazilian tax created a one-time earnings hit and raised questions about whether it would remain an ongoing expense.
  • It tried to acquire Warner Bros. Discovery at an exorbitantly high price.
  • Management's 2026 outlook showed decelerating revenue growth.

The company escaped the overpriced Warner Bros. Discovery acquisition while receiving a termination fee and pushed through another price hike sooner than expected. Investors rewarded the stock following the news, but it has since sold off to a price unseen since before 2025. The stock now sits about 42% off its high from last summer, making it an excellent buying opportunity for investors.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

The Netflix logo on the roof of a building.

Image source: Netflix.

This cash machine is selling for cheap

After years of burning cash to develop original content, Netflix has transformed into a massive free-cash-flow-generating machine. The company generated about $2.3 billion in organic free cash flow in addition to $2.8 billion in cash from the Warner Bros. termination fee last quarter. Management expects $12.5 billion in free cash flow for the full year, including the termination fee.

That free cash flow growth is supported by a systematic approach to growing the business. The company's recurring subscription revenue makes projecting revenue growth relatively straightforward. It then uses that to set targets for content spend and operating margin. It aims to achieve an annual expansion of that operating margin.

Cash outlays for new content are roughly 1.1-times amortized content expenses, as the company continues to expand its content catalog to drive subscriber growth. That creates predictable free cash flow growth year after year.

Importantly, Netflix's competitors are hard-pressed to match its breadth and depth of content. It has 325 million global subscribers, across which to monetize all of its content. The shift to ad-supported streaming has opened new content opportunities for Netflix, including sports and other live events. As a result, Netflix can try many different series, films, and events, and quickly double down on whatever's working. That's why Netflix is set to maintain its position as the premier streaming entertainment source for hundreds of millions of consumers, giving it pricing power.

After the crash in Netflix's stock price over the past year, investors can now pick up the stock for just 28 times free cash flow and 21 times forward earnings estimates. While the company may see its top-line growth slow, prudent content cost management will ensure it can continue growing its bottom line and free cash flow at a very appealing rate relative to the current price investors pay. It looks like a great opportunity to buy a wonderful business at a good price.

Should you buy stock in Netflix right now?

Before you buy stock in Netflix, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Netflix wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $418,761!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,195,804!*

Now, it’s worth noting Stock Advisor’s total average return is 918% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of July 6, 2026.

Adam Levy has positions in Netflix. The Motley Fool has positions in and recommends Netflix and Warner Bros. Discovery. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Forecast: XAU/USD struggles to extend recovery above 20-day EMAGold price (XAU/USD) is down 0.8% to near $4,140 during the European trading session on Monday. The precious metal faces selling pressure as the three-day rally hits a pause after failing to extend above $4,202.
Author  FXStreet
6 hours ago
Gold price (XAU/USD) is down 0.8% to near $4,140 during the European trading session on Monday. The precious metal faces selling pressure as the three-day rally hits a pause after failing to extend above $4,202.
placeholder
WTI Crude Oil Price Forecast: OPEC Production Increase Combined With Hormuz Strait Navigation May Drag Prices Down to $60.As of the Asian session on July 6, WTI ( USOIL) crude oil prices extended last Friday's rebound during intraday trading, peaking at $69.26 before consolidating around $68.60. From a techn
Author  TradingKey
7 hours ago
As of the Asian session on July 6, WTI ( USOIL) crude oil prices extended last Friday's rebound during intraday trading, peaking at $69.26 before consolidating around $68.60. From a techn
placeholder
Japanese Yen declines towards 162.00 vs USD as carry trades counter intervention risksThe USD/JPY pair builds on its goodish recovery from the 160.50-160.45 region, or over a two-week low touched on Friday, and gains strong follow-through traction for the second straight day on Monday.
Author  FXStreet
10 hours ago
The USD/JPY pair builds on its goodish recovery from the 160.50-160.45 region, or over a two-week low touched on Friday, and gains strong follow-through traction for the second straight day on Monday.
placeholder
TradingKey Daily Market Briefing: OPEC+ Continues Output Boost, Oil Prices Under Pressure, Gold Rebounds, Bitcoin Stands Above $63,000Tracking Market TrendsTradingKey - On July 6, pre-market Eastern Time, as the US stock market was closed last Friday for the Independence Day holiday, investors turned more to commodities, foreign exc
Author  TradingKey
15 hours ago
Tracking Market TrendsTradingKey - On July 6, pre-market Eastern Time, as the US stock market was closed last Friday for the Independence Day holiday, investors turned more to commodities, foreign exc
placeholder
Gold Price Forecast: US Non-Farm Payrolls Miss Expectations, Gold Surges Over $100, Can the Bull Run Continue?As of the Asian session on July 3, gold prices ( XAUUSD) extended yesterday's rally, climbing to an intraday high of $4,195.52. Looking at the charts, gold has gained over $100 in total s
Author  TradingKey
Jul 03, Fri
As of the Asian session on July 3, gold prices ( XAUUSD) extended yesterday's rally, climbing to an intraday high of $4,195.52. Looking at the charts, gold has gained over $100 in total s
goTop
quote