3 Brilliant Growth Stocks to Buy Now and Hold for the Long Term

Source The Motley Fool

Key Points

  • Consumers are no longer just buying products from these companies; they’re building habits around them.

  • Warby Parker is evolving into a full-service optometry care and smart eyewear business, CAVA is building a national digital restaurant ecosystem, and Dutch Bros is transforming from strictly a beverage chain into a broader food-and-convenience experience.

  • Wall Street may be underestimating how large these companies could become.

  • 10 stocks we like better than Warby Parker ›

Some companies focus on more than just growing revenue; they aim to reshape entire consumer categories. The following three companies each represent a different version of that transformation: businesses using loyalty, infrastructure, and customer behavior to build platforms that could be far larger five years from now than they are today. And so far, it looks as though the market is still viewing them through outdated lenses, which means there's an opportunity for investors.

A sales assistant adjusts a customer's choice of glasses.

Image source: Getty Images.

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1. Warby Parker

Warby Parker (NYSE: WRBY) just reported first-quarter results that most casual observers would file away as modest: revenue up 8.3%, net income of $3.2 million, and 337 stores open. What that framing misses is what the company is building toward.

It is not building an eyewear chain. It is building a holistic vision care platform, a destination where a customer can get an eye exam, buy glasses, order contacts, and -- starting this year -- try on a pair of artificial intelligence (AI)-powered smart glasses. The company now provides comprehensive eye exams in most of its 337 locations. That transforms Warby Parker from a glasses retailer into a healthcare touchpoint that generates recurring visit cadence: Patients come back for annual exams, reorder contacts through its app, and upgrade their frames at the same time. In Q1, average revenue per customer rose 6.9% year over year to $331, which is the metric that captures this flywheel effect most clearly.

The AI glasses initiative -- developed through a partnership with a hardware partner and expected to generate revenue later in 2026 -- is the initiative that no analyst model has yet priced in with any confidence, because the product category itself is new. If Warby Parker can establish a foothold in prescription smart eyewear before the category is dominated by Meta Platforms and Alphabet, it will enjoy a structural advantage that its 337-store network and in-house optometry infrastructure are uniquely suited to support.

2. Cava Group

I've long been a fan of Cava Group (NYSE: CAVA) and its new store momentum. Cava became a billion-dollar revenue company for the first time in fiscal 2025, with revenue of $1.169 billion -- up 22.5% year over year -- and 72 net new restaurant openings that brought its total count to 439. The comparison that almost every analyst reaches for is Chipotle Mexican Grill at a similar point in its growth cycle. It is a fair comparison, and the numbers support it: With a restaurant-level profit margin of 21.4% in Q4, Cava is executing with the kind of unit economics that makes expansion a compounding asset rather than a capital drain.

The initiative that sets Cava apart from every other fast-casual chain right now is digital integration. Digital revenue accounted for 38.9% of the total mix in Q4, a level that most restaurant concepts spend years and hundreds of millions of dollars trying to reach. That digital share means Cava has direct relationships with nearly 40% of its customers: it knows their order histories, their locations, their preferences. That data enables menu personalization, targeted promotions, and loyalty programming at a scale that primarily in-store models cannot reach.

Management is guiding for 74 to 76 new restaurant openings in 2026, a pace that keeps the unit count growing at approximately 15% annually -- disciplined enough to protect quality, but aggressive enough to keep the national footprint building. Cava reports its Q1 results on May 19.

The risk for investors here is the company's valuation: The stock trades at a premium multiple that reflects high expectations, and the market would respond to any decline in same-restaurant sales by rapidly compressing that multiple.

For long-term investors, though, the more relevant question is whether Mediterranean fast-casual has a structural ceiling. Given that the category barely existed at national scale five years ago, the answer is not yet visible.

3. Dutch Bros

Dutch Bros (NYSE: BROS) is a drive-through beverage chain built around a simple idea that most fast-food companies spend enormous sums trying to replicate: generating genuine customer attachment. It's not just a coffee stock. In Q1, 74% of all transactions ran through its Dutch Rewards loyalty program -- an all-time high -- and the company has now posted seven consecutive quarters of transaction growth. That is not a streak driven by new store openings. Same-shop transactions grew 6.9%, which suggests that established customers chose Dutch Bros more often than they did a year ago.

The initiative that most investors are underappreciating is the chain's food program. Dutch Bros began testing food offerings in 485 shops, and early data shows a low-teens percentage attachment rate with a roughly 4% comp sales lift in those locations. For a beverage-only chain, adding food gives another reason for someone to visit, it lengthens their stay, and the costs of their visits.

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Micah Zimmerman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Cava Group, Chipotle Mexican Grill, Dutch Bros, Meta Platforms, and Warby Parker. The Motley Fool recommends the following options: short June 2026 $36 calls on Chipotle Mexican Grill. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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