Jumia reported strong first-quarter growth, which kick-started the stock.
The e-commerce marketplace in Africa failed to generate a profit.
Shares of the stock look cheap, but the company is in a difficult spot scaling its business.
Shares of Jumia Technologies (NYSE: JMIA) shot up 24% this week, according to data from S&P Global Market Intelligence. The African e-commerce and payments provider saw solid growth in the first quarter, causing investors to get more bullish on the stock. It is still down 87% from all-time highs set in 2021.
Here's why Jumia Technologies stock soared this week, and whether investors should consider buying the stock right now.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
Jumia aims to build an e-commerce marketplace in Africa, focusing on countries such as Nigeria, Kenya, and Morocco. Last quarter, revenue grew 39% year over year to $50.6 million, driven by a 31% increase in marketplace spending to $211 million. Orders also grew 31%, while active customers increased 26% over the period.
Growth looked great across the board in the quarter. However, for Jumia, the problem remains profitability. It posted an operating loss of $13.9 million in Q1, and has never generated an operating profit since going public in 2020.
Image source: Getty Images.
Jumia has been a highly volatile stock, mostly disappointing investors since going public. With a market cap of just $1 billion and a stock price of $8.70 as of this writing, investors may think shares are a bargain right now.
Remember that profitability is all that matters at the end of the day. Jumia has never been profitable and will likely continue to struggle to turn a profit due to the complexities of operating an e-commerce network in Africa. Stay away from Jumia stock right now.
Before you buy stock in Jumia Technologies Ag, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Jumia Technologies Ag wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $476,034!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,274,109!*
Now, it’s worth noting Stock Advisor’s total average return is 974% — a market-crushing outperformance compared to 206% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of May 7, 2026.
Brett Schafer has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.