Forget Innovation! Tim Cook's Greatest Contribution to Apple Is This $841 Billion Acquisition.

Source The Motley Fool

Key Points

  • Apple's leader of nearly 15 years, Tim Cook, is stepping down as CEO and transitioning to executive chairman of the board on Sept. 1, 2026.

  • Under Cook's leadership, Apple is successfully transitioning into a services-driven business.

  • However, it's been Cook's oversight on the share buyback front that's arguably had the biggest impact for Apple's shareholders.

  • 10 stocks we like better than Apple ›

Less than four months ago, on Dec. 31, Berkshire Hathaway's longtime boss, Warren Buffett, hung up his work coat for the final time as CEO and retired. Now, Wall Street is preparing to lose another titan to retirement: Apple (NASDAQ: AAPL) CEO Tim Cook.

On April 20, Apple announced that Cook will retire as CEO on Sept. 1, 2026, and transition to executive chairman of Apple's board. Succeeding Cook is John Ternus, an Apple employee for a quarter-century who currently serves as the senior vice president of Hardware Engineering. Ternus has a keen understanding of the company's physical devices (iPhone, Mac, iPad, and Apple Watch), which remain its key revenue driver.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

Tim Cook delivering remarks from the Oval Office, while flanked by Donald Trump.

Apple CEO Tim Cook delivering remarks from the White House. Image source: Official White House Photo by Daniel Torok.

Tim Cook transformed Apple into a services-driven company

Since Cook officially succeeded co-founder Steve Jobs as CEO on Aug. 24, 2011, shares of Apple have skyrocketed by more than 2,300% on a total return basis, including dividends.

Under Cook's tenure, we've watched Apple shift its focus away from physical devices and toward a platform ecosystem. Apple's subscription services have collectively grown at a steady pace and should, over time, lessen the revenue peaks and valleys that often accompany major iPhone upgrade cycles. Not to mention, subscription services sport juicier margins than physical devices.

But it's arguably not innovation that has been Tim Cook's biggest contribution to Apple over his nearly 15 years as CEO. Instead, an $841 billion acquisition under Cook's leadership has transformed Apple as an investment.

An up-close view of a paper stock certificate that's enlarged the word, shares.

Image source: Getty Images.

This $841 billion investment delivered in a big way for Apple's shareholders

In addition to becoming CEO, Cook joined Apple's board of directors in 2011. Here, along with other board members, Cook helped shape the largest share repurchase program on Wall Street.

Since initiating a buyback program in 2013, Apple has spent a shade over $841 billion to repurchase its common stock. In the process, it's lowered its outstanding share count by more than 44%.

For companies with steady or growing net income, such as Apple, buybacks often lead to an increase in earnings per share (EPS). Higher EPS, in turn, can make a publicly traded company more fundamentally attractive to value-seeking investors. There's little question that retiring more than 44% of the company's outstanding shares has given Apple stock a boost.

But don't overlook the impact President Donald Trump's flagship tax and spending law from his first term had on corporate America. The Tax Cuts and Jobs Act (TCJA) permanently lowered the peak marginal corporate income tax rate from 35% to 21% (the lowest level since 1939).

Trump's lowering of corporate income tax rates allowed Apple to retain more of its earnings, which led to a significant uptick in share buyback activity beginning in 2018 (the TCJA was signed into law in December 2017):

  • 2013: $22.95 billion in buybacks
  • 2014: $45 billion
  • 2015: $35.253 billion
  • 2016: $29.722 billion
  • 2017: $32.9 billion
  • 2018: $72.738 billion
  • 2019: $66.897 billion
  • 2020: $72.358 billion
  • 2021: $85.971 billion
  • 2022: $89.402 billion
  • 2023: $77.55 billion
  • 2024: $94.949 billion
  • 2025: $90.711 billion
  • 2026 (through fiscal Q1): $24.701 billion

With corporate tax law unlikely to change anytime soon, look for Apple to continue its aggressive share repurchase program.

Should you buy stock in Apple right now?

Before you buy stock in Apple, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Apple wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $502,837!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,241,433!*

Now, it’s worth noting Stock Advisor’s total average return is 977% — a market-crushing outperformance compared to 200% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of April 24, 2026.

Sean Williams has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Berkshire Hathaway. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
ECB Policy Outlook for 2026: What It Could Mean for the Euro’s Next MoveWith the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
Author  Mitrade
Dec 26, 2025
With the ECB likely holding rates steady at 2.15% and the Fed potentially extending cuts into 2026, EUR/USD may test 1.20 if Eurozone growth proves resilient, but weaker growth and an ECB pivot could pull the pair back toward 1.13 and potentially 1.10.
placeholder
Gold holds steady above $4,800 amid US-Iran ceasefire uncertainty Gold price (XAU/USD) trades on a flat note near $4,825 during the early Asian session on Tuesday. The precious metal steadies amid renewed geopolitical instability in the Middle East.  
Author  FXStreet
Apr 21, Tue
Gold price (XAU/USD) trades on a flat note near $4,825 during the early Asian session on Tuesday. The precious metal steadies amid renewed geopolitical instability in the Middle East.  
placeholder
Silver Price Forecast: XAG/USD plummets below $76 as oil price posts fresh weekly highSilver price (XAG/USD) is down almost 2.3% to near $76.00 during the European trading session on Thursday. The white metal faces selling pressure as oil prices extends its winning streak for the third trading day on Thursday.
Author  FXStreet
23 hours ago
Silver price (XAG/USD) is down almost 2.3% to near $76.00 during the European trading session on Thursday. The white metal faces selling pressure as oil prices extends its winning streak for the third trading day on Thursday.
placeholder
Gold drops below $4,700 on stronger US Dollar, Middle East tensions Gold price (XAU/USD) falls to around $4,690 during the early Asian session on Friday. The precious metal attracts some sellers amid a stronger US Dollar (USD) and elevated oil prices that stoked inflation worries. 
Author  FXStreet
8 hours ago
Gold price (XAU/USD) falls to around $4,690 during the early Asian session on Friday. The precious metal attracts some sellers amid a stronger US Dollar (USD) and elevated oil prices that stoked inflation worries. 
goTop
quote