Bull vs. Bear: Is Amazon Stock a Buy or Sell?

Source The Motley Fool

Key Points

  • Amazon has a lot of great things going on in its e-commerce and cloud computing businesses, while satellite internet adds another potential growth driver.

  • However, Amazon is not immune from a recession and is spending big and increasing its debt.

  • These 10 stocks could mint the next wave of millionaires ›

Continuing my "bull vs. bear" series of articles, today I'm looking at Amazon (NASDAQ: AMZN). This member of the so-called "Magnificent Seven" has actually been a laggard over the past five years, with the stock failing to keep pace with the market.

I am personally very bullish on Amazon, so I'm going to start with the bearish case for the stock first.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

The bear case

Amazon is not the revenue growth machine it was in the past, and its multiple has come down as a result. While the company is a leader in e-commerce, this business is not immune to weak consumer spending or a recession. Meanwhile, things like tariffs and high gasoline prices are all potential headwinds.

Amazon's cloud computing business, Amazon Web Services (AWS), meanwhile, has lagged the growth of Microsoft's Azure and Alphabet's Google Cloud. And while Amazon has its own custom artificial intelligence (AI) accelerators, the chips and their ecosystem don't match those of Alphabet and its Tensor Processing Units (TPUs). At the same time, its efforts to create a foundational large language model (LLM) have largely lagged.

Amazon is set to once again go into investment mode, with plans to spend $200 billion in capital expenditures (capex) this year. That's a massive amount of money that will add to its debt load and lead the company to be free cash flow negative this year.

Amazon logo.

Image source: The Motley Fool.

The bull case

There is a lot to like about Amazon right now. Starting with its e-commerce operations, the company is just driving tremendous efficiency right now in this business. E-commerce is a high-sales, low-operating margin business, so the more Amazon is able to drive operating leverage, the faster it can grow its profits in the segment.

Amazon is doing just that through its use of AI, automation, and robotics. The company is the largest maker of robots in the world and is continually advancing their capabilities. It has over 1 million robots operating in its fulfillment centers, all coordinated by its DeepFleet AI model. At the same time, it is using AI to better optimize its logistics network.

Amazon also owns one of the world's largest digital advertising platforms, and it continues to grow quickly from a large base. Like others in the space, it is applying AI to help its advertising customers better convert users.

All this helped Amazon grow its North American operating income by 24% on just a 10% increase in revenue. Brick-and-mortar retailers like Walmart and Costco, which trade at much higher multiples, aren't seeing anywhere close to this type of operating leverage.

At the same time, its cloud computing revenue growth is starting to accelerate. AWS revenue climbed 24% last quarter, its highest growth rate in 13 quarters. Meanwhile, that could just be the beginning, as the company just completed a big data center dedicated to Anthropic late last year, and it's investing massively this year to try and keep up with demand.

And while the company's chip business is not as proven as Alphabet's, the Anthropic data center is being entirely run on its chips, and internal use is helping the company save billions in capex and lowering its inference costs. It also has the advantage of having developed its own custom central processing units (CPUs), which looks like it will be the next big AI infrastructure bottleneck. Amazon said its chips are a $20 billion revenue run-rate business, but including internal use, it would be $50 billion.

The company has another potential growth driver emerging with satellite internet. Its announcement that it is acquiring Globalstar will give it the spectrum and technology to help accelerate its satellite launch plans and improve its offering. As part of the deal, it will also provide satellite connectivity for the iPhone and Apple Watch.

The verdict

Amazon is a great buy today in my book. The company has so many things that are being underappreciated by the market that I don't think it will take much for the stock to break out from here.

You can find past "bull vs. bear" articles on Apple, Meta Platforms, Palantir, Micron, and Nvidia by following the links.

Don’t miss this second chance at a potentially lucrative opportunity

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

  • Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $515,842!*
  • Apple: if you invested $1,000 when we doubled down in 2008, you’d have $50,733!*
  • Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $580,872!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.

See the 3 stocks »

*Stock Advisor returns as of April 16, 2026.

Geoffrey Seiler has positions in Alphabet, Amazon, and Meta Platforms. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Costco Wholesale, Meta Platforms, Micron Technology, Microsoft, Nvidia, Palantir Technologies, and Walmart and is short shares of Apple. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Who Can Challenge TSMC? Q1 Net Profit Jumps 58% Year-on-Year, AI Demand Becomes Biggest Driver On April 16, TSMC ( TSM) reported its first-quarter 2026 financial results, with core financial metrics exceeding market expectations across the board and profitability achieving a breakt
Author  TradingKey
13 hours ago
On April 16, TSMC ( TSM) reported its first-quarter 2026 financial results, with core financial metrics exceeding market expectations across the board and profitability achieving a breakt
placeholder
AUD/USD climbs above 0.7170 as truce hopes lift risk appetiteThe Australian Dollar extended its gains on Wednesday, up by 0.72% as risk appetite improved amid speculation of a de-escalation of the conflict, keeping oil prices in check as WTI held above $91, despite posting losses of nearly 0.80%. At the time of writing, the AUD/USD trades at 0.7173.
Author  TradingKey
22 hours ago
The Australian Dollar extended its gains on Wednesday, up by 0.72% as risk appetite improved amid speculation of a de-escalation of the conflict, keeping oil prices in check as WTI held above $91, despite posting losses of nearly 0.80%. At the time of writing, the AUD/USD trades at 0.7173.
placeholder
Nasdaq Index Rises for 10 Straight Days, Why Has Tesla Barely Risen?On April 14, the Nasdaq notched its tenth consecutive session of gains, marking its longest winning streak since 2023. It has risen nearly 14% from its recent lows, as the 'Magnificent Se
Author  TradingKey
Yesterday 10: 25
On April 14, the Nasdaq notched its tenth consecutive session of gains, marking its longest winning streak since 2023. It has risen nearly 14% from its recent lows, as the 'Magnificent Se
placeholder
Gold eases from four-week top as Hormuz risks temper USD weaknessGold (XAU/USD) hits a nearly four-week high during the Asian session on Wednesday, though it lacks follow-through buying and currently trades just below the $4,850 level, nearly unchanged for the day.
Author  FXStreet
Yesterday 07: 33
Gold (XAU/USD) hits a nearly four-week high during the Asian session on Wednesday, though it lacks follow-through buying and currently trades just below the $4,850 level, nearly unchanged for the day.
placeholder
Silver Price Forecasts: XAG/USD approaches $78.00 boosted by Iran peace hopesSilver (XAG/USD) is rushing higher on Tuesday, reaching fresh two-week highs right below $78.00 at the time of writing, after bouncing from lows around $72.60 on Monday.
Author  TradingKey
Apr 14, Tue
Silver (XAG/USD) is rushing higher on Tuesday, reaching fresh two-week highs right below $78.00 at the time of writing, after bouncing from lows around $72.60 on Monday.
goTop
quote