Stock Market Today, Feb. 3: Novo Nordisk Slides as Pricing Pressure Clouds Obesity-Drug Outlook

Source The Motley Fool

Novo Nordisk (NYSE:NVO), a diabetes and obesity drug maker, closed Tuesday at $50.33, down 14.59%. The stock sold off after management projected a 2026 sales and profit decline despite strong recent results, and investors are watching how it defends U.S. obesity-drug share and pricing.


The company’s trading volume reached 67.7 million shares, which is about 218% above its three-month average of 21.3 million shares. Novo Nordisk went public in 1981 and has grown more than 3,1000% since its IPO.

How the markets moved today

S&P 500 (SNPINDEX: ^GSPC) slipped 0.85% to 6,917, while the Nasdaq Composite (NASDAQINDEX: ^IXIC) fell 1.43% to 23,255 as growth stocks lost ground. Among pharmaceuticals peers, Eli Lilly (NYSE:LLY) closed at $1,002.98, down 3.94%, while Novartis (NYSE:NVS) finished at $149.86, off 0.78%, reflecting broader pressure across large drugmakers.

What this means for investors

Novo Nordisk shares fell sharply on Tuesday after management projected a decline in sales and profit in 2026, prompting investors to reset expectations despite strong recent performance. The sell-off was driven by concerns over U.S. pricing pressure and intensifying competition in the obesity-drug market. Management forecast a 5%–13% drop in 2026 sales, citing price cuts, patent expirations, and a more crowded competitive landscape, particularly in the U.S., where Novo Nordisk has built much of its recent momentum.

The company’s management has outlined an expanded obesity strategy and leadership changes in the U.S. business, alongside continued development of next-generation therapies such as the Wegovy pill and CagriSema. Investors will be watching whether those steps can stabilize growth and restore confidence in 2026.

Should you buy stock in Novo Nordisk right now?

Before you buy stock in Novo Nordisk, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Novo Nordisk wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $446,319!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,137,827!*

Now, it’s worth noting Stock Advisor’s total average return is 932% — a market-crushing outperformance compared to 197% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of February 3, 2026.

Eric Trie has no position in any of the stocks mentioned. The Motley Fool recommends Novo Nordisk. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Ethereum (ETH) Price Closes Above $3,900 — Is a New All-Time High Possible Before 2024 Ends?Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
Author  Beincrypto
Dec 17, 2024
Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
Bitcoin Faces Risk of Deeper Losses as Price Action Echoes Past Bear MarketsBitcoin price targets remain bearish as it struggles near multi-month lows, influenced by historical bear market trends.
Author  Mitrade
Feb 02, Mon
Bitcoin price targets remain bearish as it struggles near multi-month lows, influenced by historical bear market trends.
placeholder
Analyst Flags XRP as Market’s ‘Best Risk/Reward’ Play as Token Tests Critical $1.60 SupportCrypto analyst Scott Melker identifies a prime risk/reward setup for XRP as it tests key support at $1.60, offering a tight stop-loss against potential upside targets near $2.00.
Author  Mitrade
19 hours ago
Crypto analyst Scott Melker identifies a prime risk/reward setup for XRP as it tests key support at $1.60, offering a tight stop-loss against potential upside targets near $2.00.
placeholder
Bitcoin Reaches ‘Fire-Sale’ Valuations as ETF Outflows Jump, Says BitwiseBitcoin’s two-year rolling MVRV z-score has dropped to its lowest level ever, pointing to extreme undervaluation.
Author  Mitrade
15 hours ago
Bitcoin’s two-year rolling MVRV z-score has dropped to its lowest level ever, pointing to extreme undervaluation.
goTop
quote