Brady Corporation President Sold Shares Towards the End of 2025

Brett Wilms, President - EMEA & Australia at Brady Corporation (NYSE:BRC), exercised and immediately sold 3,791 shares of Class A Common Stock in a derivative transaction valued at $296,191, according to a SEC Form 4 filing.

Transaction summary

Transaction value based on SEC Form 4 weighted average purchase price ($78.13); post-transaction value based on Dec. 10, 2025 market close ($78.13).

Key questions

• How does this transaction compare to Wilms's prior sell-only activity?
  This sale of 3,791 shares significantly exceeds the historical median of 675 shares for sell-only events, underscoring a notable increase in disposition size compared to prior open-market sales.
• What is the impact on Wilms's direct ownership stake?
  Wilms's direct holding decreased by 33.07%, from 11,463 to 7,672 shares, with no remaining indirect or trust holdings following the transaction.

Company overview

Company snapshot

• Brady Corporation is a global provider of identification and workplace safety solutions, which include identification solutions, workplace safety products, labeling systems, RFID/bar code scanners, and compliance software across industrial, healthcare, and commercial sectors.
• The industrial company’s strategy centers on innovation in labeling, safety, and tracking technologies, supported by a robust distribution network.
• It serves a diverse customer base, including manufacturers, healthcare providers, government agencies, utilities, and commercial enterprises globally.

What this transaction means for investors

There's no clear reason why Wilms chose to sell the shares, but he did so at a great time from a profit perspective, as BRC stock performed well towards the end of 2025 and had a 5.60% price gain for the entire year.

Brady Corporation's financials experienced a dip in FY 2025 compared to the record year of FY 2024, but the company is off to a strong start in FY 2026.

The company reported its FYQ1 2026 earnings on Nov. 17, 2025, where it had its highest gross profit in a quarter ever with $208.83 million. Brady Corporation’s focus heading into the FY 2026 was to focus on cost-cutting and maintaining low leverage, which has paid off so far.

The company’s dividend also reached an all-time quarterly high of $0.245 per share in Q1 2026. For those interested in dividends, BRC has a consistent track record of increasing dividend payouts annually.

There's no clear reason why Wilms chose to sell the shares, but he did so at a great time from a profit perspective, as BRC stock performed well towards the end of 2025 and had a 5.60% price gain for the entire year.

Glossary

Option exercise: The act of converting stock options into actual shares, typically by paying a set price.
Derivative transaction: A trade involving financial contracts whose value is based on an underlying asset, such as options.
SEC Form 4: A required filing that discloses insider trades of company stock by executives, directors, or large shareholders.
Direct ownership: Shares held personally by an individual, not through trusts or other entities.
Indirect entities: Organizations or accounts, such as trusts, that hold shares on behalf of an individual.
Disposition: The act of selling or otherwise transferring ownership of an asset.
Weighted average sale price: The average price per share, adjusted for the number of shares sold at each price.
Sell-only transaction: A trade where shares are sold without any corresponding purchase or acquisition.
Administrative trade: A transaction conducted for non-investment purposes, such as fulfilling compensation or compliance requirements.
Trailing year: The most recent 12-month period, measured backwards from a specific date.
Proprietary products: Goods or services developed and owned exclusively by a company.
TTM: The 12-month period ending with the most recent quarterly report.

Adé Hennis has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Brady. The Motley Fool has a disclosure policy.