Facing declining sales, AMD changed its business strategy in 2015.
The move paid off, as AMD stock has soared since then.
A decade ago, Advanced Micro Devices (NASDAQ: AMD) was in a difficult position. Revenue fell 28% in 2015, primarily due to declining processor sales, and the company posted a net loss of $660 million that year.
However, in May 2015, AMD announced a new multi-year strategy focused on high-performance gaming, immersive platforms, and data center products. And investors who believed in the company's vision have seen incredible results.
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Image source: Advanced Micro Devices.
Over the last 10 years, AMD's share price has risen by 8,710% (as of Dec. 16, 2025). If you'd invested $10,000 in AMD stock 10 years ago, your shares would now be worth a staggering $881,310. A $10,000 investment in the S&P 500 (SNPINDEX: ^GSPC), on the other hand, would be worth $33,210 -- still a great return, but not the life-changing results of AMD's stock.
AMD's success is an example of why a company's management is such an important consideration when evaluating stocks. Lisa Su, who became president and CEO in October 2014, guided AMD's focus to high-growth areas and diversified its product line so it wasn't overly dependent on PC product sales.
For most investors, putting $10,000 into a company during the early stages of a comeback is too risky. However, AMD has continued to reward more recent investors as well. Over the last six months, it's up 79%. Considering it's now one of the leading artificial intelligence (AI) companies, providing CPUs, GPUs, and adaptive computing solutions, it also looks like a good pick to keep outperforming the market.
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Lyle Daly has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Advanced Micro Devices. The Motley Fool has a disclosure policy.