3 Top Buffett Stocks to Buy and Hold for the Long Haul

Source The Motley Fool

Key Points

  • Buffett likes to say Coca-Cola was his first business venture.

  • His bet on American Express was one of Buffett's first big wins.

  • Moody's doesn't receive as much attention, but its returns over the years have dwarfed those of the S&P 500.

  • 10 stocks we like better than Coca-Cola ›

Warren Buffett's 60-year career at the helm of Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) is winding down at the end of this year, but the investing legend's legacy will live forever. Buffett has been a champion of stocks to buy and hold for the long haul, famously saying that "our favorite holding period is forever."

Buffett has been calling the shots for Berkshire Hathaway's $317 billion portfolio for a long time, favoring companies that have strong management, consistent earnings, a competitive moat, and ideally, pay a regular dividend. Some of the names in Berkshire's portfolio have been there for a long time -- and even after Buffett's well-earned retirement, you can emulate the Oracle of Omaha by buying and holding these stocks for the long haul.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

Let's look at three of them.

Warren Buffett.

Image source: The Motley Fool.

1. Coca-Cola

Buffett is a well-known fan of Coca-Cola (NYSE: KO), saying he has consumed five cans of the soda every day for years. But he's been equally infatuated with the stock, having first purchased it in 1988. The purchase marked a deliberate shift in Buffett's investment focus, as he began emphasizing quality companies. As he said in 1989, "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price."

In fact, Buffett likes to say that Coca-Cola was his first business venture -- he recalls buying six-packs of the soda in the 1930s and selling them for 5 cents each.

Today, Berkshire Hathaway has 400 million shares of Coca-Cola stock, or nearly 10% of the company. Coca-Cola has rewarded Buffett with consistent returns as it has expanded its product offerings to include lemonade, tea, water, sports drinks, coffee, and alcoholic beverages, in addition to its soft drinks.

Shares of Coca-Cola stock are up 31% in the last three years, but when you factor in the dividend yield of nearly 3%, your returns spike to more than 50%. That's the power of dividend investing.

2. American Express

Under Buffett's leadership, Berkshire Hathaway has shares of Mastercard, Visa, and American Express (NYSE: AXP). But it's the latter that's a clear favorite of the Oracle of Omaha, as Berkshire Hathaway holds a mammoth 22% stake in the credit card company, compared with only 0.4% in both Mastercard and Visa.

Buffett first started investing in American Express in 1964, following a scandal the previous year involving salad oil inventories that sent the stock plummeting. It was one of Buffett's best early bets: he invested $13 million in the company at around $30 per share and saw his investment jump 124% in just two years.

American Express caters to businesses and a more affluent customer base than Mastercard or Visa, and recently rolled out updated consumer and business platinum cards with annual fees of $895. It's a testament to the power of the American Express brand that its customers are willing to pay that fee.

American Express's three-year return is 216%, but including the quarterly dividend, the return jumps to 240%.

3. Moody's

Moody's (NYSE: MCO) doesn't get a lot of attention, but it's been a longtime Berkshire Hathaway holding under Buffett, who first began investing 25 years ago after the company spun off from Dun & Bradstreet.

Moody's provides data, intelligence, and analytical tools, but it's best known for its credit ratings, which offer insights into the creditworthiness of companies, governments, and debt securities. Letter-based grades range from Aaa to C and are closely watched by investors and regulators to gauge the health of companies and governments -- and whether or not they can pay their debts.

"We pay Moody's a lot of money to rate us," Buffett said, appearing on Fox Business in 2010 -- a difficult time for the company as it was under heavy criticism for its role in the subprime housing collapse. "I've seen their competitive position, and they operate in a business with very wide profit margins, very high returns on capital, and it's a business that will probably grow over time."

And Buffett was right. Since June 2, 2010, Moody's has delivered a total return (including dividends) of 2,800%, while the S&P 500 has returned only 740% over the same period.

Berkshire Hathaway owns 24.7 million shares of Moody's stock, or nearly 14% of the company.

Should you buy stock in Coca-Cola right now?

Before you buy stock in Coca-Cola, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coca-Cola wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $505,695!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,080,694!*

Now, it’s worth noting Stock Advisor’s total average return is 962% — a market-crushing outperformance compared to 193% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of December 16, 2025.

American Express is an advertising partner of Motley Fool Money. Patrick Sanders has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Berkshire Hathaway, Mastercard, Moody's, and Visa. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Forecast: XAU/USD drifts higher above $4,200 as Fed delivers expected cutGold price (XAU/USD) gains momentum to around $4,235 during the early Asian session on Thursday. The precious metal extends its upside after the US Federal Reserve (Fed) delivered an expected third consecutive interest rate cut and maintained its outlook for just one cut in 2026.
Author  FXStreet
Dec 11, Thu
Gold price (XAU/USD) gains momentum to around $4,235 during the early Asian session on Thursday. The precious metal extends its upside after the US Federal Reserve (Fed) delivered an expected third consecutive interest rate cut and maintained its outlook for just one cut in 2026.
placeholder
Ethereum Price Slips Lower — $3,000 Looms as the Key BattlegroundEthereum is attempting to recover from a $3,026 low but remains below $3,200 and the 100-hour SMA, with a bearish trend line near $3,175 capping rebounds as bulls need a clean break above $3,200 to target $3,250–$3,400, while a drop below $3,050 risks a retest of $3,000 and $2,940.
Author  Mitrade
Dec 15, Mon
Ethereum is attempting to recover from a $3,026 low but remains below $3,200 and the 100-hour SMA, with a bearish trend line near $3,175 capping rebounds as bulls need a clean break above $3,200 to target $3,250–$3,400, while a drop below $3,050 risks a retest of $3,000 and $2,940.
placeholder
Macro Analysts: Hawkish Japan Could Push Bitcoin Below $70KAnalysts predict Bitcoin may face further declines towards the $70,000 mark if the Bank of Japan raises interest rates as expected.
Author  Mitrade
Dec 15, Mon
Analysts predict Bitcoin may face further declines towards the $70,000 mark if the Bank of Japan raises interest rates as expected.
placeholder
Bitcoin Slides 5% as Sellers Lean In — Can BTC Reclaim $88,000?Bitcoin has dropped back below $88,000 after rolling over from $90,500, with price still trading under the 100-hour Simple Moving Average. The sell-off found a floor at $85,151, and BTC is now consolidating near that base, but rebounds are facing pressure from a bearish trend line around $89,000. Bulls need to retake $88,000–$89,000 to ease downside risk; failure to do so keeps $85,500–$85,000 and then $83,500 in play, with $80,000 as the deeper “line in the sand.” Bitcoin (BTC) is back in damage-control mode after a sharp pullback wiped out recent gains. The price failed to reclaim the $90,000–$90,500 band, rolled over, and slid through $88,500 before briefly dipping under $87,000. Buyers did show up around $85,000, but the rebound so far looks more like stabilization than a clear trend reversal. Bitcoin dips hard, finds a bid near $85,000(h3) BTC’s latest move lower began when it couldn’t build follow-through above $90,000 and $90,500. Once that upside stalled, sellers took control and pushed price down through $88,500. The slide accelerated enough to spike below $87,000, but the market didn’t free-fall. Bulls defended the $85,000 zone, printing a low at $85,151. Since then, Bitcoin has been consolidating below the 23.6% Fibonacci retracement of the drop from the $93,560 swing high to the $85,151 low — a clue that the bounce is still shallow and that sellers haven’t fully backed off yet. Structurally, BTC is still on the back foot: It’s trading below $88,000, and It remains below the 100-hour Simple Moving Average, keeping short-term trend pressure pointed downward. Resistance is layered, and $89,000 is the problem area(h3) If bulls try to turn this into a recovery, they’ll have to climb through multiple ceilings in quick succession. First, BTC faces resistance around $87,150, followed by a more meaningful barrier near $87,500. From there, the market’s attention snaps back to $88,000 — the level BTC just lost and now needs to reclaim. A close back above $88,000 would improve the tone, but it doesn’t solve the bigger issue: there’s a bearish trend line on the hourly BTC/USD chart (Kraken feed) with resistance near $89,000, which also lines up with the next technical hurdle. If BTC can push through $89,000 and hold, the rebound could extend toward $90,000, with follow-through targets at $91,000 and $91,500. But until price clears that $88,000–$89,000 zone, rallies are at risk of being sold rather than chased. If BTC fails to reclaim resistance, the downside path is clear(h3) The near-term bear case is simple: if Bitcoin can’t climb back above the $87,000 area and keep traction, sellers may attempt another leg lower. Support levels line up like this: Immediate support: $85,500 First major support: $85,000 Next support: $83,500 Then $82,500 in the near term Below that, the major “don’t break this” level is still $80,000. If BTC slips under $80,000, the risk of acceleration to the downside increases significantly — not because it’s magic, but because it’s the kind of psychological and structural level that tends to trigger forced de-risking. Indicators: momentum still leans bearish(h3) The intraday indicators aren’t offering much comfort yet: Hourly MACD is losing pace in the bearish zone. Hourly RSI remains below 50, suggesting sellers still have the upper hand on short timeframes. So while the $85,000 defense held for now, the market hasn’t flipped bullish — it’s just stopped bleeding.
Author  Mitrade
21 hours ago
Bitcoin has dropped back below $88,000 after rolling over from $90,500, with price still trading under the 100-hour Simple Moving Average. The sell-off found a floor at $85,151, and BTC is now consolidating near that base, but rebounds are facing pressure from a bearish trend line around $89,000. Bulls need to retake $88,000–$89,000 to ease downside risk; failure to do so keeps $85,500–$85,000 and then $83,500 in play, with $80,000 as the deeper “line in the sand.” Bitcoin (BTC) is back in damage-control mode after a sharp pullback wiped out recent gains. The price failed to reclaim the $90,000–$90,500 band, rolled over, and slid through $88,500 before briefly dipping under $87,000. Buyers did show up around $85,000, but the rebound so far looks more like stabilization than a clear trend reversal. Bitcoin dips hard, finds a bid near $85,000(h3) BTC’s latest move lower began when it couldn’t build follow-through above $90,000 and $90,500. Once that upside stalled, sellers took control and pushed price down through $88,500. The slide accelerated enough to spike below $87,000, but the market didn’t free-fall. Bulls defended the $85,000 zone, printing a low at $85,151. Since then, Bitcoin has been consolidating below the 23.6% Fibonacci retracement of the drop from the $93,560 swing high to the $85,151 low — a clue that the bounce is still shallow and that sellers haven’t fully backed off yet. Structurally, BTC is still on the back foot: It’s trading below $88,000, and It remains below the 100-hour Simple Moving Average, keeping short-term trend pressure pointed downward. Resistance is layered, and $89,000 is the problem area(h3) If bulls try to turn this into a recovery, they’ll have to climb through multiple ceilings in quick succession. First, BTC faces resistance around $87,150, followed by a more meaningful barrier near $87,500. From there, the market’s attention snaps back to $88,000 — the level BTC just lost and now needs to reclaim. A close back above $88,000 would improve the tone, but it doesn’t solve the bigger issue: there’s a bearish trend line on the hourly BTC/USD chart (Kraken feed) with resistance near $89,000, which also lines up with the next technical hurdle. If BTC can push through $89,000 and hold, the rebound could extend toward $90,000, with follow-through targets at $91,000 and $91,500. But until price clears that $88,000–$89,000 zone, rallies are at risk of being sold rather than chased. If BTC fails to reclaim resistance, the downside path is clear(h3) The near-term bear case is simple: if Bitcoin can’t climb back above the $87,000 area and keep traction, sellers may attempt another leg lower. Support levels line up like this: Immediate support: $85,500 First major support: $85,000 Next support: $83,500 Then $82,500 in the near term Below that, the major “don’t break this” level is still $80,000. If BTC slips under $80,000, the risk of acceleration to the downside increases significantly — not because it’s magic, but because it’s the kind of psychological and structural level that tends to trigger forced de-risking. Indicators: momentum still leans bearish(h3) The intraday indicators aren’t offering much comfort yet: Hourly MACD is losing pace in the bearish zone. Hourly RSI remains below 50, suggesting sellers still have the upper hand on short timeframes. So while the $85,000 defense held for now, the market hasn’t flipped bullish — it’s just stopped bleeding.
placeholder
Senate Delays Crypto Market Structure Hearings to Early 2026The Senate Banking Committee has postponed cryptocurrency market structure hearings until 2026, citing ongoing bipartisan negotiations.
Author  Mitrade
18 hours ago
The Senate Banking Committee has postponed cryptocurrency market structure hearings until 2026, citing ongoing bipartisan negotiations.
goTop
quote